A data profile of the people who buy, follow and care about Cosmetics in Spain — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 16,601,566 people in Spain.
The average Cosmetics fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Stussy, Charlotte Tilbury, Loro Piana, with strongest over-indexing on Stussy (1.83× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cosmetics fan in Spain is more female, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Stussy.
The key figures that characterise the Cosmetics profile in Spain.
70.7% are female, 29.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.7 |
| Estimated audience size | 16,601,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Cosmetics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~6M | 2.00× | |
| 02 | Balearic Islands | ~600K | 1.31× | |
| 03 | Comunidad Valenciana | ~2M | 1.19× | |
| 04 | Canary Islands | ~900K | 1.13× | |
| 05 | Andalusia | ~3.5M | 1.11× | |
| 06 | Community of Madrid | ~3M | 1.06× | |
| 07 | La Rioja | ~100K | 0.97× | |
| 08 | Principality of Asturias | ~400K | 0.96× | |
| 09 | Castilla-La Mancha | ~600K | 0.95× | |
| 10 | Basque Autonomous Country | ~600K | 0.94× | |
| 11 | Region of Murcia | ~500K | 0.94× | |
| 12 | Cantabria | ~200K | 0.94× | |
| 13 | Navarre | ~200K | 0.94× | |
| 14 | Extremadura | ~300K | 0.93× | |
| 15 | Castile and León | ~700K | 0.90× | |
| 16 | Aragon | ~400K | 0.90× | |
| 17 | Galicia | ~700K | 0.86× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primer (cosmetics) | Beauty & Wellness | 1.99× | ||
| 02 | Stussy | Fashion & Accessoires | 1.83× | ||
| 03 | Charlotte Tilbury | Beauty & Wellness | 1.78× | ||
| 04 | Rouge (cosmetics) | Beauty & Wellness | 1.69× | ||
| 05 | Aesop | Beauty & Wellness | 1.68× | ||
| 06 | Yeezy | Fashion & Accessoires | 1.67× | ||
| 07 | Loro Piana | Fashion & Accessoires | 1.64× | ||
| 08 | World Marathon Majors | Sports | 1.61× | ||
| 09 | Obstacle course | Sports | 1.60× | ||
| 10 | Running Man (TV series) | Movies & TV | 1.60× | ||
| 11 | It Cosmetics | Beauty & Wellness | 1.58× | ||
| 12 | ALEXANDER WANG | Fashion & Accessoires | 1.56× | ||
| 13 | ADULT. | Music & Radio | 1.54× | ||
| 14 | Alpha Industries | Fashion & Accessoires | 1.54× | ||
| 15 | Eyes Lips Face | Beauty & Wellness | 1.53× | ||
| 16 | Furla | Fashion & Accessoires | 1.52× | ||
| 17 | Marni (clothing) | Fashion & Accessoires | 1.52× | ||
| 18 | Elie Saab | Fashion & Accessoires | 1.52× | ||
| 19 | Trendsetters | Politics & Society | 1.52× | ||
| 20 | Scotch and Soda (clothing) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Luxury Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.69× | |
| Individualism | JOY | 0.70× |
Cosmetics has an estimated audience of 16,601,566 people in Spain, concentrated in Catalonia and Andalusia.
70.7% of Cosmetics fans are female, 29.3% are male, with an average age of 44.7 years.
Cosmetics fans show strongest brand affinity for Stussy (1.83×), Charlotte Tilbury (1.78×), and Loro Piana (1.64×) over the country average.
Cosmetics fans in Spain are most concentrated in Catalonia (reach ~6M), Andalusia (reach ~3.5M), and Community of Madrid (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Cosmetics itself, the audience over-indexes on Charlotte Tilbury (1.78×), Loro Piana (1.64×), Yeezy (1.67×), and Eyes Lips Face (1.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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