Cosmetics Audience in Spain
Cosmetics has an estimated audience of 16,601,566 people in Spain. 70.7% are female, 29.3% are male, average age 44.7. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Stussy, Charlotte Tilbury, Nike Skateboarding, Loro Piana, Yeezy.
The average Cosmetics fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Stussy, Charlotte Tilbury, Nike Skateboarding, with strongest over-indexing on Stussy (1.83× the country average). Demographically, the Cosmetics audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Cosmetics fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.7 |
| Estimated audience size | 16,601,566 |
Audience persona
The typical Cosmetics fan in Spain is more female, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Stussy.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 6,213,467 | 2.07× |
| Andalusia | 3,667,197 | 1.12× |
| Community of Madrid | 2,973,673 | 1.06× |
| Comunidad Valenciana | 2,301,050 | 1.23× |
| Canary Islands | 994,897 | 1.2× |
| Balearic Islands | 697,079 | 1.5× |
| Castilla-La Mancha | 612,035 | 0.91× |
| Castile and León | 591,041 | 0.82× |
| Galicia | 588,559 | 0.76× |
| Basque Autonomous Country | 563,824 | 0.91× |
| Region of Murcia | 494,563 | 0.87× |
| Principality of Asturias | 350,309 | 0.9× |
| Aragon | 322,661 | 0.74× |
| Extremadura | 266,911 | 0.75× |
| Cantabria | 150,929 | 0.72× |
| Navarre | 150,928 | 0.73× |
| La Rioja | 78,688 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stussy | 1.83× | Fashion & Accessoires |
| Charlotte Tilbury | 1.78× | Beauty & Wellness |
| Nike Skateboarding | 1.52× | Sports |
| Loro Piana | 1.64× | Fashion & Accessoires |
| Yeezy | 1.67× | Fashion & Accessoires |
| Eyes Lips Face | 1.53× | Beauty & Wellness |
| Chicago Marathon | 1.62× | Sports |
| Obstacle course | 1.6× | Sports |
| Furla | 1.52× | Fashion & Accessoires |
| Marni (clothing) | 1.52× | Fashion & Accessoires |
| Primer (cosmetics) | 1.99× | Beauty & Wellness |
| Aesop | 1.68× | Beauty & Wellness |
| Rouge (cosmetics) | 1.69× | Beauty & Wellness |
| Running Man (TV series) | 1.6× | Movies & TV |
| ALEXANDER WANG | 1.56× | Fashion & Accessoires |
| Scotch and Soda (clothing) | 1.51× | Fashion & Accessoires |
| Elie Saab | 1.52× | Fashion & Accessoires |
| World Marathon Majors | 1.61× | Sports |
| It Cosmetics | 1.58× | Beauty & Wellness |
| ADULT. | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 0.96 |
| Family Orientation | CONSERVATISM | 0.95 |
| DIY Mentality | THRILL | 0.93 |
| Price Sensitivity | PREMIUM | 0.92 |
| Mindfulness | BALANCE | 0.91 |
| Social Media Usage | JOY | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
See Cosmetics audiences in other countries
More Cosmetics audiences in Spain
- Maquillaje Profesional (6,386,507)
- Eyelash (3,594,326)
- Permanent makeup (3,581,608)
- Eyebrow (3,458,132)
- Makeup Tutorials (2,864,929)
Frequently asked questions
How many fans does Cosmetics have in Spain?
Cosmetics has an estimated audience of 16,601,566 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Cosmetics fans?
70.7% of Cosmetics fans are female, 29.3% are male, with an average age of 44.7 years.
Which brands do Cosmetics fans like most?
Cosmetics fans show strongest brand affinity for Stussy (1.83×), Charlotte Tilbury (1.78×), and Nike Skateboarding (1.52×) over the country average.
Where do Cosmetics fans live in Spain?
Cosmetics fans in Spain are most concentrated in Catalonia (reach 6,213,467), Andalusia (reach 3,667,197), and Community of Madrid (reach 2,973,673). These three regions account for the largest share of the active audience.
What other brands do Cosmetics fans also like?
Beyond Cosmetics itself, the audience over-indexes on Charlotte Tilbury (1.78×), Nike Skateboarding (1.52×), Loro Piana (1.64×), and Yeezy (1.67×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.