A data profile of the people who buy, follow and care about Makeup Tutorials in Spain — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 2,864,929 people in Spain.
The average Makeup Tutorials fan in Spain is 38.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Sephora, Makeup Lessons, Maquillaje Profesional, with strongest over-indexing on Sephora (4.24× the country average).
Demographically, the Makeup Tutorials audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Makeup Tutorials fan in Spain is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Sephora.
The key figures that characterise the Makeup Tutorials profile in Spain.
83.7% are female, 16.3% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 38.9 |
| Estimated audience size | 2,864,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Makeup Tutorials audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 15.7% |
| China | 8.5% |
Where the Makeup Tutorials audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.31× | |
| 02 | Cantabria | ~40K | 1.09× | |
| 03 | Navarre | ~40K | 1.08× | |
| 04 | Extremadura | ~60K | 1.05× | |
| 05 | Principality of Asturias | ~70K | 1.01× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Aragon | ~70K | 0.99× | |
| 08 | Castilla-La Mancha | ~100K | 0.97× | |
| 09 | Balearic Islands | ~80K | 0.97× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~300K | 0.88× | |
| 15 | Andalusia | ~500K | 0.83× | |
| 16 | Catalonia | ~400K | 0.82× | |
| 17 | Community of Madrid | ~400K | 0.81× |
The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Lessons | Beauty & Wellness | 7.25× | ||
| 02 | Eye liner | Beauty & Wellness | 4.28× | ||
| 03 | Sephora | Shopping | 4.24× | ||
| 04 | KIKO Milano | Beauty & Wellness | 4.24× | ||
| 05 | Hair coloring | Beauty & Wellness | 3.06× | ||
| 06 | Maquillaje Profesional | Beauty & Wellness | 2.89× | ||
| 07 | Shampoo | Beauty & Wellness | 2.78× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.52× | ||
| 09 | Permanent makeup | Beauty & Wellness | 2.40× | ||
| 10 | Natural product | Food & Beverages | 2.39× | ||
| 11 | women'secret | Fashion & Accessoires | 1.93× | ||
| 12 | Self-awareness | Health | 1.88× | ||
| 13 | Revista HOLA | News | 1.81× | ||
| 14 | Skin | Beauty & Wellness | 1.80× | ||
| 15 | Undergarment | Fashion & Accessoires | 1.74× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.68× | ||
| 17 | Quality of life | Health | 1.58× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 19 | Soccer | Sports | 1.53× | ||
| 20 | Crafts | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Mindfulness | BALANCE | 1.18× | |
| Tradition | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Need for Security | CONSERVATISM | 0.47× | |
| Convenience Orientation | PREMIUM | 0.49× |
Makeup Tutorials has an estimated audience of 2,864,929 people in Spain, concentrated in Andalusia and Catalonia.
83.7% of Makeup Tutorials fans are female, 16.3% are male, with an average age of 38.9 years.
Makeup Tutorials fans show strongest brand affinity for Sephora (4.24×), Makeup Lessons (7.25×), and Maquillaje Profesional (2.89×) over the country average.
Makeup Tutorials fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Makeup Tutorials itself, the audience over-indexes on Makeup Lessons (7.25×), Maquillaje Profesional (2.89×), Soccer (1.53×), and Natural product (2.39×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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