Natural product Audience in Spain
Natural product has an estimated audience of 6,209,037 people in Spain. 73.0% are female, 27.0% are male, average age 47.2. Top brand affinities: MSN, Natural skin care, Lunch, Julio Iglesias, Stradivarius.
Top brand affinities include MSN, Natural skin care, Lunch, with strongest over-indexing on MSN (5.82× the country average). Demographically, the Natural product audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Natural product fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 47.2 |
| Estimated audience size | 6,209,037 |
Audience persona
The typical Natural product fan in Spain is more female, around 47.2 years old, with strong Luxury Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.82× | News |
| Natural skin care | 5.57× | Beauty & Wellness |
| Lunch | 5.31× | Food & Beverages |
| Julio Iglesias | 3.37× | Music & Radio |
| Stradivarius | 2.8× | Shopping |
| Hair conditioner | 4.76× | Beauty & Wellness |
| Sephora | 2.78× | Shopping |
| Wedding dress | 3.8× | Fashion & Accessoires |
| Local food | 3× | Food & Beverages |
| Moisturizer | 5× | Home & Garden |
| 1.98× | Internet & Social Media | |
| Kundalini yoga | 5.3× | Health |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Natural foods | 4× | Food & Beverages |
| Aldi | 2.26× | Shopping |
| Makeup Tutorials | 3.83× | Beauty & Wellness |
| Mango | 2.94× | Shopping |
| TripAdvisor | 2.67× | Travel & Leisure |
| Anti-aging cream | 2.77× | Beauty & Wellness |
| CAC 40 | 2.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.31 |
| Mindfulness | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 4.8% |
| United Kingdom | 4.4% |
See Natural product audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.