A data profile of the people who buy, follow and care about Mascara in Spain — modelled from more than twelve digital signal sources. Mascara has an estimated audience of 1,992,211 people in Spain.
The average Mascara fan in Spain is 41.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Face powder, Eye shadow, Lip gloss, with strongest over-indexing on Face powder (52.81× the country average).
Demographically, the Mascara audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mascara fan in Spain is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Face powder.
The key figures that characterise the Mascara profile in Spain.
85.9% are female, 14.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 41.2 |
| Estimated audience size | 1,992,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Mascara audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 17.5% |
| United States | 14.2% |
| Brazil | 5.5% |
Where the Mascara audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~400K | 1.23× | |
| 02 | Basque Autonomous Country | ~90K | 1.15× | |
| 03 | Region of Murcia | ~80K | 1.12× | |
| 04 | Canary Islands | ~100K | 1.10× | |
| 05 | Castilla-La Mancha | ~90K | 1.06× | |
| 06 | Comunidad Valenciana | ~200K | 1.05× | |
| 07 | Balearic Islands | ~60K | 1.05× | |
| 08 | Community of Madrid | ~300K | 1.02× | |
| 09 | Galicia | ~90K | 0.99× | |
| 10 | Navarre | ~20K | 0.99× | |
| 11 | Aragon | ~50K | 0.98× | |
| 12 | La Rioja | ~10K | 0.98× | |
| 13 | Castile and León | ~80K | 0.97× | |
| 14 | Andalusia | ~400K | 0.96× | |
| 15 | Cantabria | ~20K | 0.88× | |
| 16 | Principality of Asturias | ~40K | 0.87× | |
| 17 | Extremadura | ~40K | 0.87× |
The strongest cross-interests of the Mascara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 52.81× | ||
| 02 | CC cream | Beauty & Wellness | 42.87× | ||
| 03 | Eye shadow | Beauty & Wellness | 40.58× | ||
| 04 | Concealer | Beauty & Wellness | 38.15× | ||
| 05 | Lip gloss | Beauty & Wellness | 37.31× | ||
| 06 | Lip balm | Beauty & Wellness | 35.87× | ||
| 07 | Foundation (cosmetics) | Beauty & Wellness | 33.76× | ||
| 08 | Makeup brush | Beauty & Wellness | 32.14× | ||
| 09 | Shellac | Beauty & Wellness | 30.43× | ||
| 10 | BB cream | Beauty & Wellness | 28.99× | ||
| 11 | Eyelash extensions | Beauty & Wellness | 28.70× | ||
| 12 | Eye liner | Beauty & Wellness | 25.96× | ||
| 13 | Manicure & Pedicure | Beauty & Wellness | 21.11× | ||
| 14 | Artificial nails | Beauty & Wellness | 20.47× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 19.91× | ||
| 16 | Nail salon | Beauty & Wellness | 19.50× | ||
| 17 | Eyelash | Beauty & Wellness | 17.98× | ||
| 18 | Eyebrow | Beauty & Wellness | 17.85× | ||
| 19 | Pedicure | Beauty & Wellness | 17.13× | ||
| 20 | Manicure | Beauty & Wellness | 12.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 4.47× | |
| Individualism | JOY | 3.04× | |
| Price Sensitivity | PREMIUM | 2.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Community Orientation | OPEN | 0.74× | |
| Risk Appetite | THRILL | 0.81× |
Mascara has an estimated audience of 1,992,211 people in Spain, concentrated in Catalonia and Andalusia.
85.9% of Mascara fans are female, 14.1% are male, with an average age of 41.2 years.
Mascara fans show strongest brand affinity for Face powder (52.81×), Eye shadow (40.58×), and Lip gloss (37.31×) over the country average.
Mascara fans in Spain are most concentrated in Catalonia (reach ~400K), Andalusia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mascara itself, the audience over-indexes on Eye shadow (40.58×), Lip gloss (37.31×), Eyelash extensions (28.7×), and Makeup brush (32.14×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mascara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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