A data profile of the people who buy, follow and care about Mascara in Italy — modelled from more than twelve digital signal sources. Mascara has an estimated audience of 4,981,061 people in Italy.
The average Mascara fan in Italy is 38.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Pets, Psychology, Health And Beauty, with strongest over-indexing on Pets (1.65× the country average).
Demographically, the Mascara audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mascara fan in Italy is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pets.
The key figures that characterise the Mascara profile in Italy.
80.6% are female, 19.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 38.7 |
| Estimated audience size | 4,981,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Mascara audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 17.5% |
| United States | 14.2% |
| Brazil | 5.5% |
Where the Mascara audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~60K | 1.38× | |
| 02 | Sicilia | ~600K | 1.34× | |
| 03 | Campania | ~700K | 1.33× | |
| 04 | Calabria | ~200K | 1.22× | |
| 05 | Lombardy | ~1M | 1.20× | |
| 06 | Lazio | ~700K | 1.16× | |
| 07 | Puglia | ~400K | 1.11× | |
| 08 | Veneto | ~400K | 1.04× | |
| 09 | Emilia-Romagna | ~400K | 1.00× | |
| 10 | Piedmont | ~300K | 0.94× | |
| 11 | Molise | ~20K | 0.93× | |
| 12 | Tuscany | ~300K | 0.92× | |
| 13 | Sardinia | ~100K | 0.91× | |
| 14 | Marche | ~100K | 0.89× | |
| 15 | Liguria | ~100K | 0.87× | |
| 16 | Abruzzo | ~100K | 0.87× | |
| 17 | Trentino-Alto Adige/Südtirol | ~80K | 0.85× | |
| 18 | Umbria | ~70K | 0.83× | |
| 19 | Friuli-Venezia Giulia | ~80K | 0.80× | |
| 20 | Aosta Valley | ~10K | 0.79× |
The strongest cross-interests of the Mascara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye liner | Beauty & Wellness | 3.94× | ||
| 02 | Lip gloss | Beauty & Wellness | 3.88× | ||
| 03 | Eye shadow | Beauty & Wellness | 3.76× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 3.74× | ||
| 05 | Pretty Nails | Beauty & Wellness | 3.72× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 3.66× | ||
| 07 | Health And Beauty | Beauty & Wellness | 3.60× | ||
| 08 | Beauty & Fashion | Beauty & Wellness | 3.60× | ||
| 09 | Lipstick | Beauty & Wellness | 3.37× | ||
| 10 | Long hair | Beauty & Wellness | 3.24× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 2.90× | ||
| 12 | Permanent makeup | Beauty & Wellness | 2.64× | ||
| 13 | Hair coloring | Beauty & Wellness | 2.56× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 2.43× | ||
| 15 | Sephora | Shopping | 2.40× | ||
| 16 | Primark | Shopping | 2.11× | ||
| 17 | Psychology | Business & Career | 1.91× | ||
| 18 | Pets | Pets & Animals | 1.65× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.64× | ||
| 20 | Conad | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.41× | |
| Design Affinity | PREMIUM | 1.33× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.71× | |
| Spirituality | BALANCE | 0.72× |
Mascara has an estimated audience of 4,981,061 people in Italy, concentrated in Lombardy and Campania.
80.6% of Mascara fans are female, 19.4% are male, with an average age of 38.7 years.
Mascara fans show strongest brand affinity for Pets (1.65×), Psychology (1.91×), and Health And Beauty (3.6×) over the country average.
Mascara fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~700K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Mascara itself, the audience over-indexes on Psychology (1.91×), Health And Beauty (3.6×), Makeup Tutorials (3.74×), and Eye liner (3.94×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mascara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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