A data profile of the people who buy, follow and care about Foundation (cosmetics) in Italy — modelled from more than twelve digital signal sources. Foundation (cosmetics) has an estimated audience of 4,038,423 people in Italy.
The average Foundation (cosmetics) fan in Italy is 38.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include BB cream, Concealer, Lip gloss, with strongest over-indexing on BB cream (37.42× the country average).
Demographically, the Foundation (cosmetics) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Foundation (cosmetics) fan in Italy is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for BB cream.
The key figures that characterise the Foundation (cosmetics) profile in Italy.
77.8% are female, 22.2% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 38.1 |
| Estimated audience size | 4,038,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Foundation (cosmetics) audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 18.0% |
| China | 13.2% |
| United States | 10.4% |
Where the Foundation (cosmetics) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.50× | |
| 02 | Veneto | ~400K | 1.28× | |
| 03 | Piedmont | ~400K | 1.26× | |
| 04 | Trentino-Alto Adige/Südtirol | ~90K | 1.23× | |
| 05 | Emilia-Romagna | ~400K | 1.20× | |
| 06 | Tuscany | ~300K | 1.19× | |
| 07 | Friuli-Venezia Giulia | ~90K | 1.15× | |
| 08 | Lazio | ~600K | 1.13× | |
| 09 | Liguria | ~100K | 1.07× | |
| 10 | Campania | ~500K | 1.01× | |
| 11 | Sicilia | ~300K | 0.98× | |
| 12 | Sardinia | ~100K | 0.97× | |
| 13 | Umbria | ~60K | 0.95× | |
| 14 | Aosta Valley | ~10K | 0.95× | |
| 15 | Marche | ~90K | 0.92× | |
| 16 | Molise | ~20K | 0.92× | |
| 17 | Basilicata | ~30K | 0.89× | |
| 18 | Abruzzo | ~80K | 0.88× | |
| 19 | Puglia | ~200K | 0.87× | |
| 20 | Calabria | ~100K | 0.85× |
The strongest cross-interests of the Foundation (cosmetics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 37.42× | ||
| 02 | Concealer | Beauty & Wellness | 20.54× | ||
| 03 | Max Factor | Beauty & Wellness | 20.13× | ||
| 04 | CC cream | Beauty & Wellness | 13.56× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 13.11× | ||
| 06 | Lip gloss | Beauty & Wellness | 9.85× | ||
| 07 | Face powder | Beauty & Wellness | 9.25× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 7.61× | ||
| 09 | Eye shadow | Beauty & Wellness | 7.57× | ||
| 10 | Pedicure | Beauty & Wellness | 7.33× | ||
| 11 | Eye liner | Beauty & Wellness | 6.82× | ||
| 12 | Moisturizer | Home & Garden | 5.51× | ||
| 13 | Master of Business Administration | Business & Career | 5.44× | ||
| 14 | Nail salon | Beauty & Wellness | 4.92× | ||
| 15 | Artificial nails | Beauty & Wellness | 4.65× | ||
| 16 | Permanent makeup | Beauty & Wellness | 3.54× | ||
| 17 | Manicure | Beauty & Wellness | 3.53× | ||
| 18 | OVS | Fashion & Accessoires | 3.40× | ||
| 19 | Confectionery | Food & Beverages | 2.78× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.99× | |
| Extroversion | THRILL | 1.56× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.85× | |
| Career Orientation | POWER | 0.91× |
Foundation (cosmetics) has an estimated audience of 4,038,423 people in Italy, concentrated in Lombardy and Lazio.
77.8% of Foundation (cosmetics) fans are female, 22.2% are male, with an average age of 38.1 years.
Foundation (cosmetics) fans show strongest brand affinity for BB cream (37.42×), Concealer (20.54×), and Lip gloss (9.85×) over the country average.
Foundation (cosmetics) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Foundation (cosmetics) itself, the audience over-indexes on Concealer (20.54×), Lip gloss (9.85×), Max Factor (20.13×), and Pedicure (7.33×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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