A data profile of the people who buy, follow and care about Pedicure in Italy — modelled from more than twelve digital signal sources. Pedicure has an estimated audience of 7,375,181 people in Italy.
The average Pedicure fan in Italy is 39.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Nail salon, Nail art, Artificial nails, with strongest over-indexing on Nail salon (26.4× the country average).
Demographically, the Pedicure audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pedicure fan in Italy is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Nail salon.
The key figures that characterise the Pedicure profile in Italy.
71.3% are female, 28.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 39.0 |
| Estimated audience size | 7,375,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Pedicure audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 10.7% |
| Italy | 5.7% |
Where the Pedicure audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~800K | 1.30× | |
| 02 | Lombardy | ~1.5M | 1.23× | |
| 03 | Lazio | ~1M | 1.19× | |
| 04 | Campania | ~1M | 1.18× | |
| 05 | Piedmont | ~600K | 1.16× | |
| 06 | Veneto | ~600K | 1.11× | |
| 07 | Puglia | ~600K | 1.10× | |
| 08 | Calabria | ~200K | 1.08× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.08× | |
| 10 | Tuscany | ~500K | 1.04× | |
| 11 | Liguria | ~200K | 1.04× | |
| 12 | Emilia-Romagna | ~600K | 1.02× | |
| 13 | Sardinia | ~200K | 0.96× | |
| 14 | Trentino-Alto Adige/Südtirol | ~100K | 0.92× | |
| 15 | Umbria | ~100K | 0.92× | |
| 16 | Basilicata | ~60K | 0.92× | |
| 17 | Aosta Valley | ~20K | 0.91× | |
| 18 | Abruzzo | ~100K | 0.90× | |
| 19 | Marche | ~200K | 0.89× | |
| 20 | Molise | ~30K | 0.89× |
The strongest cross-interests of the Pedicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail file | Beauty & Wellness | 27.00× | ||
| 02 | Nail salon | Beauty & Wellness | 26.40× | ||
| 03 | Gel nails | Beauty & Wellness | 23.72× | ||
| 04 | Shellac | Beauty & Wellness | 21.14× | ||
| 05 | Manicure & Pedicure | Beauty & Wellness | 21.00× | ||
| 06 | Artificial nails | Beauty & Wellness | 19.09× | ||
| 07 | Nail art | Beauty & Wellness | 18.10× | ||
| 08 | Eyebrow | Beauty & Wellness | 18.09× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 15.52× | ||
| 10 | Nail polish | Beauty & Wellness | 14.77× | ||
| 11 | Pretty Nails | Beauty & Wellness | 13.89× | ||
| 12 | Waxing | Beauty & Wellness | 13.68× | ||
| 13 | Eyelash | Beauty & Wellness | 12.25× | ||
| 14 | Long Lashes | Beauty & Wellness | 9.40× | ||
| 15 | Concealer | Beauty & Wellness | 8.55× | ||
| 16 | Lip gloss | Beauty & Wellness | 8.26× | ||
| 17 | Eye shadow | Beauty & Wellness | 8.13× | ||
| 18 | Foundation (cosmetics) | Beauty & Wellness | 7.33× | ||
| 19 | Hair removal | Beauty & Wellness | 6.32× | ||
| 20 | Permanent makeup | Beauty & Wellness | 5.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.79× | |
| Healthy Lifestyle | BALANCE | 1.64× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.63× | |
| Career Orientation | POWER | 0.73× |
Pedicure has an estimated audience of 7,375,181 people in Italy, concentrated in Lombardy and Lazio.
71.3% of Pedicure fans are female, 28.7% are male, with an average age of 39.0 years.
Pedicure fans show strongest brand affinity for Nail salon (26.4×), Nail art (18.1×), and Artificial nails (19.09×) over the country average.
Pedicure fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pedicure itself, the audience over-indexes on Nail art (18.1×), Artificial nails (19.09×), Shellac (21.14×), and Manicure & Pedicure (21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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