Pedicure Audience in United States

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Pedicure has an estimated audience of 18,628,432 people in United States. 77.8% are female, 22.2% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Nail art, Manicure & Pedicure, Nail salon, Nail polish, Gel nails.

The average Pedicure fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nail art, Manicure & Pedicure, Nail salon, with strongest over-indexing on Nail art (16.35× the country average). Demographically, the Pedicure audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

Demographics of Pedicure fans

Demographic split for Pedicure audience in United States
MetricValue
Female77.8%
Male22.2%
Average age35.1
Estimated audience size18,628,432

Audience persona

The typical Pedicure fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nail art.

Top regions in United States

Top regions ranked by reach for Pedicure in United States
RegionReachAffinity
California2,190,1261.07×
Texas1,902,5001.19×
Florida1,336,7171.06×
Virginia1,114,5852.46×
New York1,050,0811.01×
Illinois664,3871.07×
Georgia610,5251.06×
North Carolina587,8211.05×
Ohio549,5790.96×
Pennsylvania504,7470.8×
Michigan499,7361.03×
Arizona437,2711.15×
Washington433,2111.16×
New Jersey413,0710.87×
Colorado352,0671.2×
Tennessee324,0570.87×
Indiana314,2240.92×
Maryland313,3680.98×
Massachusetts307,3290.84×
Oregon283,8941.33×
Wisconsin282,6771.01×
South Carolina278,1770.99×
Minnesota261,7110.98×
Missouri260,3260.87×
Utah260,0531.56×
Nevada234,6951.3×
Alabama227,8470.88×
Louisiana220,4710.92×
Oklahoma192,5310.93×
Kentucky172,7860.74×
Connecticut150,6290.81×
Kansas150,3701.02×
Mississippi147,0210.96×
Arkansas130,6110.85×
Hawaii127,8281.6×
Iowa125,0860.82×
Idaho109,0301.17×
New Mexico104,1441.11×
Nebraska85,7030.92×
West Virginia54,4810.63×
New Hampshire51,3310.7×
Rhode Island50,4640.85×
Maine49,4080.74×
Washington, District of Columbia48,4270.86×
Montana44,0990.85×
Delaware38,8760.76×
Alaska38,8450.97×
South Dakota33,8390.79×
North Dakota33,1500.87×
Vermont22,8940.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pedicure audience
BrandAffinityCategory
Nail art16.35×Beauty & Wellness
Manicure & Pedicure24.93×Beauty & Wellness
Nail salon13.01×Beauty & Wellness
Nail polish11.35×Beauty & Wellness
Gel nails21.7×Beauty & Wellness
Manicure9.79×Beauty & Wellness
Artificial nails10.49×Beauty & Wellness
Eyebrow8.35×Beauty & Wellness
Eyelash extensions8.11×Beauty & Wellness
Eyelash6.7×Beauty & Wellness
Pretty Nails14.96×Beauty & Wellness
Shellac12.42×Beauty & Wellness
Nail file15.64×Beauty & Wellness
Long Lashes7.29×Beauty & Wellness
Curly Hair4.5×Beauty & Wellness
Lace wig4.1×Beauty & Wellness
Press on nails16.1×Beauty & Wellness
Waxing4.84×Beauty & Wellness
Permanent makeup4.96×Beauty & Wellness
Hair straightening3.91×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pedicure audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
Luxury OrientationPREMIUM1.26
ExtroversionTHRILL1.25
Price SensitivityPREMIUM1.24
Early Adopter MentalityPOWER1.2
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Pedicure
CountryShare
United States14.4%
Japan10.7%
Italy5.7%

See Pedicure audiences in other countries

More Nails audiences in United States

Frequently asked questions

How many fans does Pedicure have in United States?

Pedicure has an estimated audience of 18,628,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Pedicure fans?

77.8% of Pedicure fans are female, 22.2% are male, with an average age of 35.1 years.

Which brands do Pedicure fans like most?

Pedicure fans show strongest brand affinity for Nail art (16.35×), Manicure & Pedicure (24.93×), and Nail salon (13.01×) over the country average.

Where do Pedicure fans live in United States?

Pedicure fans in United States are most concentrated in California (reach 2,190,126), Texas (reach 1,902,500), and Florida (reach 1,336,717). These three regions account for the largest share of the active audience.

What other brands do Pedicure fans also like?

Beyond Pedicure itself, the audience over-indexes on Manicure & Pedicure (24.93×), Nail salon (13.01×), Nail polish (11.35×), and Gel nails (21.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.