Rascasse Audience Intelligence

Pedicure Audience in United States

A data profile of the people who buy, follow and care about Pedicure in United States — modelled from more than twelve digital signal sources. Pedicure has an estimated audience of 18,628,432 people in United States.

#3among Nails in United States#1232among Topic in United States#45in Beauty & Wellness

The average Pedicure fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nail art, Manicure & Pedicure, Nail salon, with strongest over-indexing on Nail art (16.35× the country average).

Demographically, the Pedicure audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pedicure fan in United States is more female, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Nail art.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pedicure profile in United States.

Audience size
18.6M
in United States
Gender
77.8%♀
22.2% male
Age
35.1
average years
Country rank
#1792
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pedicure fans

77.8% are female, 22.2% are male, average age 35.1.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Pedicure audience in United States
MetricValue
Female77.8%
Male22.2%
Average age35.1
Estimated audience size18,628,432
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Pedicure audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Pedicure audience comes from United States.

Worldwide audience distribution share by country for Pedicure
CountryShare
United States14.4%
Japan10.7%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pedicure audience in United States is strongest.

Fig. 05

Top regions by affinity

Pedicure fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~900K1.98×
02Hawaii~100K1.69×
03Utah~300K1.52×
04Oregon~300K1.32×
05Nevada~200K1.28×
06Idaho~100K1.24×
07Texas~2M1.16×
08Washington~400K1.16×
09Colorado~300K1.16×
10Arizona~400K1.15×
11New Mexico~100K1.15×
12California~2M1.09×
13Alaska~40K1.08×
14North Carolina~600K1.05×
15New York~1M1.04×
16Florida~1.5M1.03×
17Illinois~600K1.03×
18Mississippi~200K1.01×
19Kansas~100K1.01×
20Georgia~600K1.00×
21Wisconsin~300K0.97×
22Michigan~500K0.96×
23Maryland~300K0.96×
24Minnesota~300K0.96×
25Oklahoma~200K0.96×
26South Carolina~300K0.94×
27Louisiana~200K0.94×
28Nebraska~90K0.94×
29Montana~50K0.94×
30Washington, District of Columbia~50K0.93×
31Alabama~200K0.92×
32North Dakota~40K0.92×
33Ohio~500K0.91×
34New Jersey~400K0.90×
35Missouri~300K0.89×
36Rhode Island~50K0.89×
37Arkansas~100K0.88×
38Indiana~300K0.87×
39Tennessee~300K0.86×
40Massachusetts~300K0.86×
41South Dakota~40K0.85×
42Connecticut~200K0.84×
43Delaware~40K0.84×
44Iowa~100K0.83×
45Pennsylvania~500K0.81×
46Vermont~30K0.81×
47Maine~50K0.79×
48Kentucky~200K0.76×
49New Hampshire~60K0.76×
50West Virginia~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Pedicure, United States
0.68×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pedicure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pedicure audience
#·InterestCategoryAffinity×
01Manicure & PedicureBeauty & Wellness24.93×
02Gel nailsBeauty & Wellness21.70×
03Nail artBeauty & Wellness16.35×
04Press on nailsBeauty & Wellness16.10×
05Nail fileBeauty & Wellness15.64×
06Pretty NailsBeauty & Wellness14.96×
07Nail salonBeauty & Wellness13.01×
08ShellacBeauty & Wellness12.42×
09Nail polishBeauty & Wellness11.35×
10Artificial nailsBeauty & Wellness10.49×
11ManicureBeauty & Wellness9.79×
12EyebrowBeauty & Wellness8.35×
13Eyelash extensionsBeauty & Wellness8.11×
14Long LashesBeauty & Wellness7.29×
15EyelashBeauty & Wellness6.70×
16Permanent makeupBeauty & Wellness4.96×
17WaxingBeauty & Wellness4.84×
18Curly HairBeauty & Wellness4.50×
19Lace wigBeauty & Wellness4.10×
20Hair straighteningBeauty & Wellness3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pedicure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pedicure audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.47×
IndividualismJOY1.34×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pedicure audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Risk AppetiteTHRILL0.61×
Need for SecurityCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pedicure have in United States?

Pedicure has an estimated audience of 18,628,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pedicure fans?

77.8% of Pedicure fans are female, 22.2% are male, with an average age of 35.1 years.

03

Which brands do Pedicure fans like most?

Pedicure fans show strongest brand affinity for Nail art (16.35×), Manicure & Pedicure (24.93×), and Nail salon (13.01×) over the country average.

04

Where do Pedicure fans live in United States?

Pedicure fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pedicure fans also like?

Beyond Pedicure itself, the audience over-indexes on Manicure & Pedicure (24.93×), Nail salon (13.01×), Nail polish (11.35×), and Gel nails (21.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pedicure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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