Rascasse Audience Intelligence

Nail file Audience in United States

A data profile of the people who buy, follow and care about Nail file in United States — modelled from more than twelve digital signal sources. Nail file has an estimated audience of 3,180,871 people in United States.

#9among Nails in United States#4950among Topic in United States#167in Beauty & Wellness

The average Nail file fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BB cream, Pedicure, essie, with strongest over-indexing on BB cream (25.32× the country average).

Demographically, the Nail file audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nail file fan in United States is more female, around 32.5 years old, with strong Price Sensitivity tendencies and a notable affinity for BB cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail file profile in United States.

Audience size
3.2M
in United States
Gender
86.0%♀
14.0% male
Age
32.5
average years
Country rank
#9797
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail file fans

86.0% are female, 14.0% are male, average age 32.5.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Nail file audience in United States
MetricValue
Female86.0%
Male14.0%
Average age32.5
Estimated audience size3,180,871
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Nail file audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Nail file audience comes from United States.

Worldwide audience distribution share by country for Nail file
CountryShare
United States21.3%
Japan11.4%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail file audience in United States is strongest.

Fig. 05

Top regions by affinity

Nail file fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K5.65×
02California~400K1.24×
03Texas~300K1.13×
04Rhode Island~10K1.09×
05Hawaii~10K1.06×
06New York~200K1.05×
07Illinois~100K1.03×
08Nevada~30K1.03×
09New Jersey~80K1.02×
10Louisiana~40K1.02×
11Georgia~100K1.01×
12Mississippi~30K1.01×
13Arizona~60K1.00×
14Maryland~50K0.99×
15Florida~200K0.98×
16Massachusetts~60K0.97×
17Alabama~40K0.97×
18Connecticut~30K0.97×
19Arkansas~30K0.97×
20Utah~30K0.95×
21New Mexico~20K0.95×
22Washington~60K0.94×
23North Carolina~90K0.93×
24Kansas~20K0.93×
25Virginia~70K0.92×
26Nebraska~10K0.92×
27Tennessee~60K0.90×
28South Carolina~40K0.90×
29Minnesota~40K0.90×
30Oregon~30K0.90×
31Alaska~6K0.90×
32Indiana~50K0.89×
33Pennsylvania~90K0.88×
34Missouri~40K0.88×
35Kentucky~40K0.88×
36Delaware~8K0.88×
37Michigan~70K0.87×
38Colorado~40K0.87×
39Idaho~10K0.87×
40Iowa~20K0.86×
41West Virginia~10K0.85×
42South Dakota~6K0.85×
43Washington, District of Columbia~8K0.84×
44North Dakota~5K0.84×
45Wisconsin~40K0.83×
46Vermont~5K0.83×
47Ohio~80K0.82×
48New Hampshire~10K0.82×
49Montana~7K0.81×
50Maine~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Nail file, United States
0.79×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nail file audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nail file audience
#·InterestCategoryAffinity×
01essieBeauty & Wellness62.19×
02BB creamBeauty & Wellness25.32×
03PedicureBeauty & Wellness15.64×
04ManicureBeauty & Wellness9.90×
05Nail salonBeauty & Wellness9.80×
06Artificial nailsBeauty & Wellness9.23×
07Eyelash extensionsBeauty & Wellness6.78×
08Natural foodsFood & Beverages5.06×
09MascaraBeauty & Wellness4.78×
10Non-fiction booksLiterature4.66×
11WaxingBeauty & Wellness4.47×
12Hair removalBeauty & Wellness4.02×
13MoisturizerHome & Garden3.86×
14Personal careHealth3.35×
15ULTA BeautyBeauty & Wellness3.32×
16Skin careBeauty & Wellness3.09×
17Take-outFood & Beverages2.88×
18TikTokInternet & Social Media2.07×
19Beauty salonsBeauty & Wellness2.06×
20CosmeticsBeauty & Wellness1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nail file audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nail file audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.36×
IndulgenceJOY2.25×
ExtroversionTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nail file audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.45×
PatriotismCONSERVATISM0.48×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nail file have in United States?

Nail file has an estimated audience of 3,180,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nail file fans?

86.0% of Nail file fans are female, 14.0% are male, with an average age of 32.5 years.

03

Which brands do Nail file fans like most?

Nail file fans show strongest brand affinity for BB cream (25.32×), Pedicure (15.64×), and essie (62.19×) over the country average.

04

Where do Nail file fans live in United States?

Nail file fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nail file fans also like?

Beyond Nail file itself, the audience over-indexes on Pedicure (15.64×), essie (62.19×), Manicure (9.9×), and Nail salon (9.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nails audiences in United States

See Nail file audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nail file. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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