Rascasse Audience Intelligence

Natural foods Audience in United States

A data profile of the people who buy, follow and care about Natural foods in United States — modelled from more than twelve digital signal sources. Natural foods has an estimated audience of 14,843,980 people in United States.

#1597among Topic in United States#192in Food & Beverages

The average Natural foods fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Health And Beauty, Healthy food, Self care, with strongest over-indexing on Health And Beauty (10.99× the country average).

Demographically, the Natural foods audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sports Activity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural foods fan in United States is more female, around 39.2 years old, with strong Sports Activity tendencies and a notable affinity for Health And Beauty.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural foods profile in United States.

Audience size
14.8M
in United States
Gender
62.1%♀
37.9% male
Age
39.2
average years
Country rank
#2354
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural foods fans

62.1% are female, 37.9% are male, average age 39.2.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Natural foods audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.2
Estimated audience size14,843,980
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Natural foods audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4919%
50+22%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Natural foods audience comes from United States.

Worldwide audience distribution share by country for Natural foods
CountryShare
United States16.2%
Japan9.9%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural foods audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural foods fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.90×
02Delaware~70K1.78×
03Oregon~300K1.63×
04Maine~90K1.60×
05Montana~60K1.34×
06Washington~400K1.33×
07Arkansas~200K1.31×
08Vermont~30K1.26×
09Colorado~300K1.23×
10South Dakota~40K1.22×
11Utah~100K1.12×
12Idaho~80K1.12×
13New York~900K1.07×
14Kansas~100K1.06×
15Nebraska~80K1.05×
16New Mexico~80K1.05×
17Alaska~30K1.03×
18California~1.5M1.01×
19North Dakota~30K1.01×
20Massachusetts~300K1.00×
21Oklahoma~200K0.99×
22New Hampshire~60K0.95×
23Washington, District of Columbia~40K0.95×
24Iowa~100K0.93×
25Wisconsin~200K0.92×
26Rhode Island~40K0.91×
27Connecticut~100K0.90×
28West Virginia~60K0.90×
29Arizona~300K0.89×
30Missouri~200K0.88×
31New Jersey~300K0.87×
32Minnesota~200K0.86×
33Kentucky~200K0.86×
34Mississippi~100K0.86×
35Nevada~100K0.84×
36Louisiana~200K0.79×
37Tennessee~200K0.76×
38South Carolina~200K0.76×
39Alabama~200K0.76×
40Maryland~200K0.75×
41Indiana~200K0.74×
42Florida~700K0.72×
43Michigan~300K0.72×
44Illinois~400K0.71×
45Virginia~300K0.71×
46Texas~900K0.70×
47Pennsylvania~300K0.69×
48Ohio~300K0.68×
49Georgia~300K0.67×
50North Carolina~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Natural foods, United States
0.67×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural foods audience
#·InterestCategoryAffinity×
01Healthy LifestylesHealth12.00×
02Health And BeautyBeauty & Wellness10.99×
03Healthy foodHealth10.93×
04Natural BeautyBeauty & Wellness9.72×
05Manicure & PedicureBeauty & Wellness9.60×
06healthHealth8.96×
07Organic productFood & Beverages8.89×
08Natural bodybuildingSports8.46×
09Facial careBeauty & Wellness8.44×
10Natural skin careBeauty & Wellness8.21×
11Beauty & FashionBeauty & Wellness8.21×
12Female bodybuildingSports8.07×
13Makeup &hairBeauty & Wellness8.06×
14Long hairBeauty & Wellness8.01×
15Beauty MakeupBeauty & Wellness7.64×
16LA FitnessSports6.00×
17Self careHealth5.99×
18Hair conditionerBeauty & Wellness5.58×
19Healthy dietHealth3.95×
20Dollar TreeShopping3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural foods audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.38×
IndulgenceJOY2.31×
Design AffinityPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural foods audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.49×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural foods have in United States?

Natural foods has an estimated audience of 14,843,980 people in United States, concentrated in California and New York.

02

What is the gender split and age of Natural foods fans?

62.1% of Natural foods fans are female, 37.9% are male, with an average age of 39.2 years.

03

Which brands do Natural foods fans like most?

Natural foods fans show strongest brand affinity for Health And Beauty (10.99×), Healthy food (10.93×), and Self care (5.99×) over the country average.

04

Where do Natural foods fans live in United States?

Natural foods fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~900K), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Natural foods fans also like?

Beyond Natural foods itself, the audience over-indexes on Healthy food (10.93×), Self care (5.99×), Organic product (8.89×), and Natural skin care (8.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Natural foods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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