Natural foods Audience in United States

Natural foods logo

Natural foods has an estimated audience of 14,843,980 people in United States. 62.1% are female, 37.9% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Health And Beauty, Healthy food, Self care, Organic product, Natural skin care.

The average Natural foods fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Health And Beauty, Healthy food, Self care, with strongest over-indexing on Health And Beauty (10.99× the country average). Demographically, the Natural foods audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Natural foods fans

Demographic split for Natural foods audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.2
Estimated audience size14,843,980

Audience persona

The typical Natural foods fan in United States is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Health And Beauty.

Top regions in United States

Top regions ranked by reach for Natural foods in United States
RegionReachAffinity
California1,958,3601.2×
Texas809,4990.63×
New York732,2750.88×
Florida725,1810.72×
Washington425,7541.43×
Oregon332,6391.95×
Illinois320,8820.65×
New Jersey310,3910.82×
Colorado305,5941.31×
Pennsylvania299,6750.6×
Georgia298,9180.65×
Massachusetts285,1740.98×
Arizona271,4180.9×
Wisconsin253,8351.14×
Arkansas247,8362.03×
North Carolina238,1580.53×
Ohio234,4550.51×
Michigan222,5000.57×
Minnesota186,4370.88×
Virginia184,6340.51×
Hawaii183,4112.87×
Missouri174,5890.73×
Tennessee169,0450.57×
Utah165,7451.25×
Oklahoma157,0930.95×
Indiana149,7350.55×
Maryland146,4690.57×
Kansas129,0131.1×
Maine128,8682.42×
South Carolina126,3820.57×
Iowa116,8690.96×
Connecticut115,9610.78×
Delaware100,2812.45×
Nevada95,5380.67×
Idaho84,6761.14×
Kentucky80,6150.43×
Alabama79,1010.38×
Louisiana75,7910.4×
New Mexico75,3091.01×
Nebraska72,2630.97×
Montana68,6381.67×
New Hampshire50,0760.86×
Washington, District of Columbia46,0771.03×
Vermont45,0561.73×
South Dakota41,1981.2×
Mississippi36,1630.3×
Alaska35,1121.11×
Wyoming32,7761.49×
North Dakota29,4170.96×
Rhode Island28,8430.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural foods audience
BrandAffinityCategory
Health And Beauty10.99×Beauty & Wellness
Healthy food10.93×Health
Self care5.99×Health
Organic product8.89×Food & Beverages
Natural skin care8.21×Beauty & Wellness
Long hair8.01×Beauty & Wellness
Healthy Lifestyles12×Health
Beauty & Fashion8.21×Beauty & Wellness
LA Fitness6×Sports
Natural bodybuilding8.46×Sports
Dollar Tree3.92×Shopping
health8.96×Health
Makeup &hair8.06×Beauty & Wellness
Natural Beauty9.72×Beauty & Wellness
Facial care8.44×Beauty & Wellness
Beauty Makeup7.64×Beauty & Wellness
Manicure & Pedicure9.6×Beauty & Wellness
Healthy diet3.95×Health
Hair conditioner5.58×Beauty & Wellness
Female bodybuilding8.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural foods audience
TraitClusterScore
Healthy LifestyleBALANCE1.71
Design AffinityPREMIUM1.7
LGBTQ+ IdentityOPEN1.63
MindfulnessBALANCE1.54
SustainabilityBALANCE1.51
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Natural foods
CountryShare
United States16.2%
Japan9.9%
Italy5.0%

See Natural foods audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Natural foods have in United States?

Natural foods has an estimated audience of 14,843,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural foods fans?

62.1% of Natural foods fans are female, 37.9% are male, with an average age of 39.2 years.

Which brands do Natural foods fans like most?

Natural foods fans show strongest brand affinity for Health And Beauty (10.99×), Healthy food (10.93×), and Self care (5.99×) over the country average.

Where do Natural foods fans live in United States?

Natural foods fans in United States are most concentrated in California (reach 1,958,360), Texas (reach 809,499), and New York (reach 732,275). These three regions account for the largest share of the active audience.

What other brands do Natural foods fans also like?

Beyond Natural foods itself, the audience over-indexes on Healthy food (10.93×), Self care (5.99×), Organic product (8.89×), and Natural skin care (8.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.