Natural bodybuilding Audience in United States

Natural bodybuilding has an estimated audience of 13,205,232 people in United States. 35.2% are female, 64.8% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Ronnie Coleman, cardio fitness, High-intensity interval training, Indeed.com, Google Maps.

The average Natural bodybuilding fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ronnie Coleman, cardio fitness, High-intensity interval training, with strongest over-indexing on Ronnie Coleman (30.98× the country average). Demographically, the Natural bodybuilding audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Natural bodybuilding fans

Demographic split for Natural bodybuilding audience in United States
MetricValue
Female35.2%
Male64.8%
Average age33.8
Estimated audience size13,205,232

Audience persona

The typical Natural bodybuilding fan in United States is more male, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Ronnie Coleman.

Top regions in United States

Top regions ranked by reach for Natural bodybuilding in United States
RegionReachAffinity
California1,655,8501.14×
Texas1,188,5351.05×
Florida889,3740.99×
New York679,8160.92×
Pennsylvania444,0111×
Illinois423,9780.96×
North Carolina423,3191.07×
Ohio407,7781×
Georgia364,8190.9×
Michigan359,3061.04×
Virginia324,1481.01×
Arizona304,6351.13×
Washington303,9141.15×
New Jersey302,2830.9×
Tennessee288,8861.09×
Massachusetts260,2281×
Indiana252,0911.04×
Missouri227,2771.07×
Colorado223,8631.08×
Maryland207,5830.91×
Utah195,1901.65×
Kentucky192,4271.16×
Alabama185,3611×
South Carolina179,5810.9×
Louisiana177,8661.04×
Oklahoma170,9671.17×
Oregon168,0071.11×
Minnesota163,7340.87×
Wisconsin157,4050.79×
Nevada145,7661.14×
Connecticut133,7681.01×
Arkansas119,7661.1×
Kansas105,2861.01×
Mississippi100,0230.92×
Iowa95,2310.88×
Idaho79,5681.2×
Hawaii75,2171.33×
Nebraska66,6231.01×
West Virginia65,5201.07×
New Mexico58,3510.88×
New Hampshire48,0700.92×
Maine43,5340.92×
Rhode Island37,8480.9×
Montana32,7930.9×
Washington, District of Columbia28,1670.71×
Delaware26,2200.72×
Alaska25,9750.92×
Vermont23,1781×
North Dakota21,7610.8×
South Dakota21,5790.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural bodybuilding audience
BrandAffinityCategory
Ronnie Coleman30.98×Sports
cardio fitness41.82×Sports
High-intensity interval training12.02×Sports
Indeed.com4.7×Business & Career
Google Maps4.47×Internet & Social Media
Puma11.74×Fashion & Accessoires
Boston Marathon15.05×Sports
Bachelor of Business Administration37.15×Business & Career
Natural foods7.29×Food & Beverages
Enterprise Rent-A-Car5.3×Cars & Mobility
Google News4.57×News
Fine-art photography5.86×Technology & Electronics
Luxury Travel8.79×Travel & Leisure
Apple Store5.41×Shopping
Aaron Rodgers4.35×Sports
Private bank14.55×Business & Career
Rhythmic gymnastics14.06×Sports
JD Sports8.44×Shopping
Cross-country skiing10.12×Sports
Blended whiskey8.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural bodybuilding audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
LGBTQ+ IdentityOPEN2.71
Risk AppetiteTHRILL1.85
Design AffinityPREMIUM1.62
Sports ActivityPOWER1.59
Pet OwnershipJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Natural bodybuilding
CountryShare
United States24.3%
Germany7.0%
Japan6.0%

See Natural bodybuilding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Natural bodybuilding have in United States?

Natural bodybuilding has an estimated audience of 13,205,232 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural bodybuilding fans?

35.2% of Natural bodybuilding fans are female, 64.8% are male, with an average age of 33.8 years.

Which brands do Natural bodybuilding fans like most?

Natural bodybuilding fans show strongest brand affinity for Ronnie Coleman (30.98×), cardio fitness (41.82×), and High-intensity interval training (12.02×) over the country average.

Where do Natural bodybuilding fans live in United States?

Natural bodybuilding fans in United States are most concentrated in California (reach 1,655,850), Texas (reach 1,188,535), and Florida (reach 889,374). These three regions account for the largest share of the active audience.

What other brands do Natural bodybuilding fans also like?

Beyond Natural bodybuilding itself, the audience over-indexes on cardio fitness (41.82×), High-intensity interval training (12.02×), Indeed.com (4.7×), and Google Maps (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.