Rascasse Audience Intelligence

Natural bodybuilding Audience in United States

A data profile of the people who buy, follow and care about Natural bodybuilding in United States — modelled from more than twelve digital signal sources. Natural bodybuilding has an estimated audience of 13,205,232 people in United States.

#39among Sport in United States#1791among Topic in United States#196in Sports

The average Natural bodybuilding fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, cardio fitness, Natural foods, with strongest over-indexing on High-intensity interval training (19.67× the country average).

Demographically, the Natural bodybuilding audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural bodybuilding fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural bodybuilding profile in United States.

Audience size
13.2M
in United States
Gender
35.2%♀
64.8% male
Age
33.8
average years
Country rank
#2689
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural bodybuilding fans

35.2% are female, 64.8% are male, average age 33.8.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Natural bodybuilding audience in United States
MetricValue
Female35.2%
Male64.8%
Average age33.8
Estimated audience size13,205,232
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Natural bodybuilding audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Natural bodybuilding audience comes from United States.

Worldwide audience distribution share by country for Natural bodybuilding
CountryShare
United States24.3%
Germany7.0%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural bodybuilding audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural bodybuilding fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.50×
02Hawaii~70K1.17×
03Idaho~80K1.15×
04Washington~300K1.11×
05Nevada~100K1.11×
06California~1.5M1.10×
07Colorado~200K1.09×
08Kentucky~200K1.09×
09Oklahoma~200K1.09×
10Michigan~400K1.08×
11Oregon~200K1.08×
12Arizona~300K1.07×
13Tennessee~300K1.07×
14Arkansas~100K1.07×
15Missouri~200K1.05×
16Texas~1M1.03×
17Connecticut~100K1.03×
18North Carolina~400K1.02×
19Massachusetts~300K1.02×
20West Virginia~60K1.02×
21Ohio~400K1.01×
22Virginia~300K1.01×
23Indiana~200K1.01×
24Vermont~20K1.01×
25Alabama~200K1.00×
26Louisiana~200K0.99×
27Kansas~100K0.99×
28Nebraska~70K0.99×
29Maine~50K0.99×
30Alaska~30K0.99×
31Pennsylvania~400K0.98×
32New Mexico~70K0.98×
33Montana~40K0.98×
34Florida~900K0.97×
35New Hampshire~50K0.97×
36North Dakota~30K0.97×
37Illinois~400K0.95×
38Maryland~200K0.95×
39Mississippi~100K0.94×
40New York~700K0.93×
41South Carolina~200K0.93×
42Iowa~100K0.93×
43Rhode Island~40K0.93×
44Minnesota~200K0.91×
45South Dakota~30K0.91×
46New Jersey~300K0.90×
47Georgia~400K0.89×
48Delaware~30K0.88×
49Wisconsin~200K0.87×
50Washington, District of Columbia~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Natural bodybuilding, United States
0.87×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural bodybuilding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural bodybuilding audience
#·InterestCategoryAffinity×
01cardio fitnessSports38.82×
02Cultural tourismTravel & Leisure30.82×
03High-intensity interval trainingSports19.67×
04Forex Online TradingBusiness & Career12.14×
05International educationBusiness & Career11.35×
06BiohackingTechnology & Electronics10.32×
07Natural foodsFood & Beverages8.46×
08Antique carCars & Mobility8.01×
09Female bodybuildingSports6.85×
10TreadmillSports6.58×
11Energy barFood & Beverages6.31×
12Auto showCars & Mobility6.27×
13CarcareCars & Mobility5.61×
14Anytime FitnessSports4.40×
1524 Hour FitnessSports4.25×
16CrossFitSports3.57×
17Trader Joe'sShopping2.08×
18Planet FitnessSports2.07×
19Physical fitnessSports1.90×
20SupermanMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural bodybuilding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural bodybuilding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Community OrientationOPEN1.87×
Pet OwnershipJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural bodybuilding audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Quality AwarenessPREMIUM0.80×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural bodybuilding have in United States?

Natural bodybuilding has an estimated audience of 13,205,232 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural bodybuilding fans?

35.2% of Natural bodybuilding fans are female, 64.8% are male, with an average age of 33.8 years.

03

Which brands do Natural bodybuilding fans like most?

Natural bodybuilding fans show strongest brand affinity for High-intensity interval training (19.67×), cardio fitness (38.82×), and Natural foods (8.46×) over the country average.

04

Where do Natural bodybuilding fans live in United States?

Natural bodybuilding fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Natural bodybuilding fans also like?

Beyond Natural bodybuilding itself, the audience over-indexes on cardio fitness (38.82×), Natural foods (8.46×), Cultural tourism (30.82×), and Antique car (8.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Natural bodybuilding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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