Rascasse Audience Intelligence

High-intensity interval training Audience in United States

A data profile of the people who buy, follow and care about High-intensity interval training in United States — modelled from more than twelve digital signal sources. High-intensity interval training has an estimated audience of 13,707,305 people in United States.

#1736among Topic in United States#186in Sports

The average High-intensity interval training fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural bodybuilding, LA Fitness, Female bodybuilding, with strongest over-indexing on Natural bodybuilding (19.67× the country average).

Demographically, the High-intensity interval training audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High-intensity interval training fan in United States is balanced, around 34.9 years old, with strong Sports Activity tendencies and a notable affinity for Natural bodybuilding.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High-intensity interval training profile in United States.

Audience size
13.7M
in United States
Gender
49.2%♀
50.8% male
Age
34.9
average years
Country rank
#2586
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-intensity interval training fans

49.2% are female, 50.8% are male, average age 34.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for High-intensity interval training audience in United States
MetricValue
Female49.2%
Male50.8%
Average age34.9
Estimated audience size13,707,305
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the High-intensity interval training audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

26.3%

of the worldwide High-intensity interval training audience comes from United States.

Worldwide audience distribution share by country for High-intensity interval training
CountryShare
United States26.3%
United Kingdom6.4%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-intensity interval training audience in United States is strongest.

Fig. 05

Top regions by affinity

High-intensity interval training fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.15×
02Texas~1.5M1.09×
03Colorado~200K1.09×
04California~1.5M1.08×
05Arizona~300K1.08×
06Alabama~200K1.08×
07Oklahoma~200K1.08×
08Montana~40K1.08×
09North Carolina~400K1.07×
10Washington~300K1.06×
11Oregon~200K1.05×
12Connecticut~100K1.05×
13Virginia~300K1.04×
14Kansas~100K1.04×
15Alaska~30K1.04×
16Maryland~200K1.03×
17Idaho~70K1.03×
18Vermont~20K1.03×
19Florida~900K1.01×
20New Mexico~70K1.01×
21Illinois~500K1.00×
22Louisiana~200K1.00×
23Arkansas~100K1.00×
24New Hampshire~50K1.00×
25Georgia~400K0.99×
26Michigan~400K0.99×
27Massachusetts~300K0.99×
28North Dakota~30K0.99×
29Ohio~400K0.98×
30Tennessee~300K0.98×
31Indiana~200K0.98×
32Kentucky~200K0.98×
33Maine~50K0.98×
34New Jersey~300K0.97×
35Iowa~100K0.97×
36Mississippi~100K0.97×
37South Carolina~200K0.96×
38Wisconsin~200K0.96×
39Nebraska~70K0.96×
40Delaware~40K0.96×
41South Dakota~30K0.96×
42Pennsylvania~400K0.95×
43Minnesota~200K0.95×
44West Virginia~60K0.95×
45Rhode Island~40K0.95×
46Utah~100K0.94×
47Washington, District of Columbia~40K0.94×
48Missouri~200K0.93×
49Nevada~100K0.93×
50New York~700K0.92×
Fig. 06

Affinity by region

Affinity by region — High-intensity interval training, United States
0.92×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High-intensity interval training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High-intensity interval training audience
#·InterestCategoryAffinity×
01Spotting (weight training)Event25.22×
02Anaerobic exerciseSports20.98×
03Protein ShakeFood & Beverages20.22×
04Natural bodybuildingSports19.67×
05Female bodybuildingSports18.78×
06Crossfit TrainingSports15.15×
07Interval trainingSports14.99×
08Fitness and figure competitionSports13.93×
09LA FitnessSports11.93×
10Professional bodybuildingSports11.40×
11Venice, Los AngelesPOI10.36×
12Protein barFood & Beverages9.97×
13Bodybuilding & FitnessSports9.84×
1424 Hour FitnessSports8.01×
15General fitness trainingSports7.94×
16Muscle & FitnessSports6.54×
17Aerobic exerciseSports6.43×
18Men's FitnessSports6.31×
19Planet FitnessSports4.85×
20Strength trainingSports3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High-intensity interval training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High-intensity interval training audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER3.21×
MindfulnessBALANCE1.45×
Healthy LifestyleBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High-intensity interval training audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.83×
Urban LifestyleOPEN0.93×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High-intensity interval training have in United States?

High-intensity interval training has an estimated audience of 13,707,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of High-intensity interval training fans?

49.2% of High-intensity interval training fans are female, 50.8% are male, with an average age of 34.9 years.

03

Which brands do High-intensity interval training fans like most?

High-intensity interval training fans show strongest brand affinity for Natural bodybuilding (19.67×), LA Fitness (11.93×), and Female bodybuilding (18.78×) over the country average.

04

Where do High-intensity interval training fans live in United States?

High-intensity interval training fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do High-intensity interval training fans also like?

Beyond High-intensity interval training itself, the audience over-indexes on LA Fitness (11.93×), Female bodybuilding (18.78×), Crossfit Training (15.15×), and Fitness and figure competition (13.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for High-intensity interval training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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