A data profile of the people who buy, follow and care about Spotting (weight training) in United States — modelled from more than twelve digital signal sources. Spotting (weight training) has an estimated audience of 929,021 people in United States.
The average Spotting (weight training) fan in United States is 39.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include High-intensity interval training, Olympic sports, Dumbbell, with strongest over-indexing on High-intensity interval training (25.22× the country average).
Demographically, the Spotting (weight training) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Spotting (weight training) fan in United States is more male, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the Spotting (weight training) profile in United States.
35.0% are female, 65.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 39.8 |
| Estimated audience size | 929,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Spotting (weight training) audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 8.8% |
| Australia | 6.0% |
Where the Spotting (weight training) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 1.86× | |
| 02 | Louisiana | ~20K | 1.45× | |
| 03 | Hawaii | ~6K | 1.42× | |
| 04 | Alabama | ~20K | 1.40× | |
| 05 | Georgia | ~40K | 1.25× | |
| 06 | Texas | ~100K | 1.24× | |
| 07 | Arkansas | ~9K | 1.21× | |
| 08 | Arizona | ~20K | 1.17× | |
| 09 | South Carolina | ~20K | 1.17× | |
| 10 | North Carolina | ~30K | 1.12× | |
| 11 | Oklahoma | ~10K | 1.10× | |
| 12 | Florida | ~70K | 1.09× | |
| 13 | Tennessee | ~20K | 1.08× | |
| 14 | California | ~100K | 1.07× | |
| 15 | Nevada | ~10K | 1.06× | |
| 16 | Alaska | ~2K | 1.06× | |
| 17 | Maryland | ~20K | 1.05× | |
| 18 | New York | ~50K | 1.04× | |
| 19 | Ohio | ~30K | 1.03× | |
| 20 | Virginia | ~20K | 1.03× | |
| 21 | Indiana | ~20K | 1.03× | |
| 22 | Kentucky | ~10K | 1.02× | |
| 23 | West Virginia | ~4K | 1.00× | |
| 24 | North Dakota | ~2K | 0.99× | |
| 25 | Illinois | ~30K | 0.98× | |
| 26 | Kansas | ~7K | 0.98× | |
| 27 | Nebraska | ~5K | 0.98× | |
| 28 | Pennsylvania | ~30K | 0.97× | |
| 29 | Connecticut | ~9K | 0.96× | |
| 30 | Washington, District of Columbia | ~3K | 0.96× | |
| 31 | Washington | ~20K | 0.93× | |
| 32 | Missouri | ~10K | 0.93× | |
| 33 | Michigan | ~20K | 0.92× | |
| 34 | Delaware | ~2K | 0.92× | |
| 35 | Rhode Island | ~3K | 0.91× | |
| 36 | New Jersey | ~20K | 0.90× | |
| 37 | Iowa | ~7K | 0.90× | |
| 38 | New Mexico | ~4K | 0.90× | |
| 39 | South Dakota | ~2K | 0.90× | |
| 40 | Massachusetts | ~20K | 0.89× | |
| 41 | Wisconsin | ~10K | 0.86× | |
| 42 | Minnesota | ~10K | 0.85× | |
| 43 | Maine | ~3K | 0.85× | |
| 44 | Idaho | ~4K | 0.83× | |
| 45 | Vermont | ~1K | 0.79× | |
| 46 | Oregon | ~8K | 0.78× | |
| 47 | Colorado | ~10K | 0.77× | |
| 48 | Montana | ~2K | 0.77× | |
| 49 | Utah | ~6K | 0.75× | |
| 50 | New Hampshire | ~3K | 0.73× |
The strongest cross-interests of the Spotting (weight training) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 25.22× | ||
| 02 | Olympic sports | Sports | 20.07× | ||
| 03 | Biohacking | Technology & Electronics | 20.00× | ||
| 04 | Military press | Sports | 19.89× | ||
| 05 | Dumbbell | Sports | 16.17× | ||
| 06 | Peloton | Sports | 13.85× | ||
| 07 | Anaerobic exercise | Sports | 12.92× | ||
| 08 | United States national football team | Sports | 12.56× | ||
| 09 | Cain Velasquez | Sports | 11.34× | ||
| 10 | Back to the Future | Movies & TV | 7.40× | ||
| 11 | Wearable technology | Technology & Electronics | 5.72× | ||
| 12 | Natural foods | Food & Beverages | 5.68× | ||
| 13 | Winter Olympic Games | Sports | 5.33× | ||
| 14 | Smartwatch | Technology & Electronics | 4.24× | ||
| 15 | Sneaker collecting | Fashion & Accessoires | 3.51× | ||
| 16 | CrossFit | Sports | 3.18× | ||
| 17 | Anime and manga fandom | Literature | 2.78× | ||
| 18 | Track and field | Sports | 2.67× | ||
| 19 | Android (operating system) | Technology & Electronics | 2.05× | ||
| 20 | Physical fitness | Sports | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Family Orientation | CONSERVATISM | 1.67× | |
| Risk Appetite | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Extroversion | THRILL | 0.83× | |
| Creativity | OPEN | 0.85× |
Spotting (weight training) has an estimated audience of 929,021 people in United States, concentrated in California and Texas.
35.0% of Spotting (weight training) fans are female, 65.0% are male, with an average age of 39.8 years.
Spotting (weight training) fans show strongest brand affinity for High-intensity interval training (25.22×), Olympic sports (20.07×), and Dumbbell (16.17×) over the country average.
Spotting (weight training) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Spotting (weight training) itself, the audience over-indexes on Olympic sports (20.07×), Dumbbell (16.17×), Biohacking (20×), and Peloton (13.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Spotting (weight training). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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