Wearable technology Audience in United States

Wearable technology logo

Wearable technology has an estimated audience of 6,918,198 people in United States. 45.8% are female, 54.2% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Whoop, Mixed reality, Wearable computer, Chief technology officer, Gmail.

The average Wearable technology fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whoop, Mixed reality, Wearable computer, with strongest over-indexing on Whoop (66.45× the country average). Demographically, the Wearable technology audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Wearable technology fans

Demographic split for Wearable technology audience in United States
MetricValue
Female45.8%
Male54.2%
Average age41.5
Estimated audience size6,918,198

Audience persona

The typical Wearable technology fan in United States is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Whoop.

Top regions in United States

Top regions ranked by reach for Wearable technology in United States
RegionReachAffinity
California881,7111.16×
Texas636,8731.07×
New York560,2501.45×
Florida471,1671.01×
Georgia312,5211.47×
North Carolina293,1481.41×
Illinois259,9821.13×
Pennsylvania240,0811.03×
Ohio200,0030.94×
Michigan194,5241.08×
New Jersey193,4611.1×
Virginia177,0951.05×
Massachusetts166,0681.22×
Washington146,3911.05×
Tennessee142,4221.03×
Indiana141,4971.12×
Maryland138,6701.17×
Alabama118,5201.23×
Arizona118,3770.84×
Missouri117,8021.06×
South Carolina108,2811.04×
Wisconsin103,5731×
Colorado99,9340.92×
Minnesota85,4200.86×
Oregon70,0290.88×
Kentucky69,5700.8×
Louisiana65,1100.73×
Connecticut64,9360.94×
Kansas64,5251.18×
Nevada60,1870.9×
Oklahoma56,5520.74×
Utah51,6810.83×
Iowa48,2980.85×
Mississippi43,9370.77×
Arkansas43,3700.76×
Nebraska30,3500.87×
New Mexico28,0350.81×
Washington, District of Columbia26,9541.3×
New Hampshire26,5660.97×
Rhode Island25,6531.16×
West Virginia22,8380.71×
Hawaii22,5170.76×
Maine20,2960.82×
Idaho17,3680.5×
Wyoming16,3011.59×
Alaska16,0881.09×
Montana15,1930.79×
South Dakota14,9960.94×
North Dakota14,6011.03×
Delaware14,3580.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wearable technology audience
BrandAffinityCategory
Whoop66.45×Technology & Electronics
Mixed reality28.27×Technology & Electronics
Wearable computer29.79×Technology & Electronics
Chief technology officer37.14×Business & Career
Gmail5.8×Internet & Social Media
Roborock33.55×Home & Garden
Smartglasses39.36×Technology & Electronics
Sports equipment5.19×Sports
Healthy habits4.97×Health
Google Docs3.62×Internet & Social Media
LA Fitness5.25×Sports
Google Wallet19.68×Technology & Electronics
Smartwatch6.67×Technology & Electronics
Fitbit8×Technology & Electronics
Android (operating system)2.54×Technology & Electronics
Friendship2.62×Kids & Family
GitHub6.19×Internet & Social Media
Productivity5.91×Business & Career
Child2.09×Kids & Family
Gift2.2×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wearable technology audience
TraitClusterScore
IndulgenceJOY2.1
Family OrientationCONSERVATISM1.91
Luxury OrientationPREMIUM1.75
SustainabilityBALANCE1.74
LGBTQ+ IdentityOPEN1.67
Convenience OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Wearable technology
CountryShare
United States14.6%
China12.8%
India10.4%

See Wearable technology audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Wearable technology have in United States?

Wearable technology has an estimated audience of 6,918,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Wearable technology fans?

45.8% of Wearable technology fans are female, 54.2% are male, with an average age of 41.5 years.

Which brands do Wearable technology fans like most?

Wearable technology fans show strongest brand affinity for Whoop (66.45×), Mixed reality (28.27×), and Wearable computer (29.79×) over the country average.

Where do Wearable technology fans live in United States?

Wearable technology fans in United States are most concentrated in California (reach 881,711), Texas (reach 636,873), and New York (reach 560,250). These three regions account for the largest share of the active audience.

What other brands do Wearable technology fans also like?

Beyond Wearable technology itself, the audience over-indexes on Mixed reality (28.27×), Wearable computer (29.79×), Chief technology officer (37.14×), and Gmail (5.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wearable technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.