Rascasse Audience Intelligence

Wearable technology Audience in United States

A data profile of the people who buy, follow and care about Wearable technology in United States — modelled from more than twelve digital signal sources. Wearable technology has an estimated audience of 6,918,198 people in United States.

#13among Tech trend in United States#3049among Topic in United States#232in Technology & Electronics

The average Wearable technology fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Whoop, Mixed reality, Wearable computer, with strongest over-indexing on Whoop (66.45× the country average).

Demographically, the Wearable technology audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wearable technology fan in United States is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Whoop.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wearable technology profile in United States.

Audience size
6.9M
in United States
Gender
45.8%♀
54.2% male
Age
41.5
average years
Country rank
#5073
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wearable technology fans

45.8% are female, 54.2% are male, average age 41.5.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Wearable technology audience in United States
MetricValue
Female45.8%
Male54.2%
Average age41.5
Estimated audience size6,918,198
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Wearable technology audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Wearable technology audience comes from United States.

Worldwide audience distribution share by country for Wearable technology
CountryShare
United States14.6%
China12.8%
India10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wearable technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Wearable technology fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K1.32×
02North Carolina~300K1.25×
03Georgia~300K1.24×
04Indiana~200K1.19×
05Washington, District of Columbia~20K1.14×
06Massachusetts~200K1.12×
07Rhode Island~20K1.11×
08Maryland~100K1.10×
09New Jersey~200K1.09×
10California~800K1.07×
11Alabama~100K1.07×
12Kansas~60K1.05×
13Virginia~200K1.04×
14Vermont~10K1.04×
15Pennsylvania~200K1.03×
16South Carolina~100K1.03×
17Texas~600K1.02×
18Alaska~20K1.02×
19New Hampshire~30K1.01×
20South Dakota~20K1.01×
21Tennessee~100K1.00×
22Missouri~100K1.00×
23North Dakota~10K1.00×
24Nebraska~30K0.99×
25Montana~20K0.99×
26Illinois~200K0.98×
27Maine~20K0.98×
28Delaware~20K0.98×
29Washington~100K0.97×
30Arkansas~60K0.97×
31West Virginia~30K0.97×
32Hawaii~30K0.97×
33Michigan~200K0.96×
34Oregon~80K0.96×
35Connecticut~70K0.96×
36Nevada~60K0.96×
37Mississippi~50K0.96×
38Iowa~50K0.95×
39New Mexico~30K0.95×
40Colorado~100K0.94×
41Kentucky~80K0.94×
42Idaho~30K0.94×
43Ohio~200K0.93×
44Florida~400K0.92×
45Wisconsin~100K0.92×
46Oklahoma~70K0.92×
47Louisiana~80K0.91×
48Minnesota~90K0.90×
49Utah~60K0.90×
50Arizona~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Wearable technology, United States
0.88×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wearable technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wearable technology audience
#·InterestCategoryAffinity×
01WhoopTechnology & Electronics66.45×
02SmartglassesTechnology & Electronics39.36×
03Chief technology officerBusiness & Career37.14×
04RoborockHome & Garden33.55×
05Wearable computerTechnology & Electronics29.79×
06Mixed realityTechnology & Electronics28.27×
07Google WalletTechnology & Electronics19.68×
08FitbitTechnology & Electronics8.00×
09SmartwatchTechnology & Electronics6.67×
10GitHubInternet & Social Media6.19×
11ProductivityBusiness & Career5.91×
12GmailInternet & Social Media5.80×
13LA FitnessSports5.25×
14Sports equipmentSports5.19×
15Healthy habitsHealth4.97×
16Google DocsInternet & Social Media3.62×
17FriendshipKids & Family2.62×
18Android (operating system)Technology & Electronics2.54×
19GiftShopping2.20×
20ChildKids & Family2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wearable technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wearable technology audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.30×
Healthy LifestyleBALANCE2.11×
Luxury OrientationPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wearable technology audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Design AffinityPREMIUM1.15×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wearable technology have in United States?

Wearable technology has an estimated audience of 6,918,198 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wearable technology fans?

45.8% of Wearable technology fans are female, 54.2% are male, with an average age of 41.5 years.

03

Which brands do Wearable technology fans like most?

Wearable technology fans show strongest brand affinity for Whoop (66.45×), Mixed reality (28.27×), and Wearable computer (29.79×) over the country average.

04

Where do Wearable technology fans live in United States?

Wearable technology fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Wearable technology fans also like?

Beyond Wearable technology itself, the audience over-indexes on Mixed reality (28.27×), Wearable computer (29.79×), Chief technology officer (37.14×), and Gmail (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Wearable technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wearable technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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