Mixed reality Audience in United States

Mixed reality has an estimated audience of 2,489,057 people in United States. 40.4% are female, 59.6% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: ICloud, Google Maps, Capital One, Indeed.com, Beetlejuice.

The average Mixed reality fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ICloud, Google Maps, Capital One, with strongest over-indexing on ICloud (73.5× the country average). Demographically, the Mixed reality audience skews more male with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Mixed reality fans

Demographic split for Mixed reality audience in United States
MetricValue
Female40.4%
Male59.6%
Average age32.7
Estimated audience size2,489,057

Audience persona

The typical Mixed reality fan in United States is more male, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for ICloud.

Top regions in United States

Top regions ranked by reach for Mixed reality in United States
RegionReachAffinity
California352,5931.29×
Texas188,0450.88×
New York175,0611.26×
Florida167,4590.99×
Pennsylvania78,7040.94×
Ohio77,2041.01×
Illinois76,6370.92×
Washington71,9401.44×
Georgia71,8480.94×
Virginia69,8061.15×
North Carolina65,4460.87×
Michigan56,6970.87×
New Jersey56,1180.89×
Arizona52,4991.03×
Massachusetts49,3151.01×
Indiana47,1501.04×
Tennessee45,9150.92×
Oregon38,5541.35×
Maryland36,7370.86×
Missouri34,4130.86×
Alabama30,4010.87×
Minnesota30,2320.85×
Colorado29,6670.76×
Wisconsin28,8240.77×
Louisiana27,0830.84×
Kentucky26,0450.83×
South Carolina25,2480.67×
Oklahoma22,5720.82×
Connecticut20,2580.81×
Utah18,5810.83×
Arkansas16,7140.82×
Nevada16,5680.69×
Kansas15,7120.8×
Iowa14,9170.73×
Mississippi14,3340.7×
Nebraska11,3380.91×
Hawaii10,4390.98×
North Dakota9,8931.93×
Washington, District of Columbia9,8931.32×
West Virginia9,6150.83×
Rhode Island9,4151.19×
New Mexico8,9040.71×
Alaska8,8571.66×
Idaho8,1960.66×
Montana7,7211.12×
Maine7,6450.86×
South Dakota7,6211.32×
New Hampshire7,3130.75×
Wyoming7,1801.95×
Vermont6,9451.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixed reality audience
BrandAffinityCategory
ICloud73.5×Technology & Electronics
Google Maps12.48×Internet & Social Media
Capital One11.39×Business & Career
Indeed.com10.24×Business & Career
Beetlejuice10.39×Movies & TV
DeviantArt14.43×Internet & Social Media
Bruce Willis14.58×Movies & TV
CarGurus10.46×Cars & Mobility
Enterprise Rent-A-Car10.78×Cars & Mobility
Khan Academy14.16×Business & Career
Nicole Kidman14.93×Movies & TV
Google News9.56×News
Circle K11.17×Shopping
Aaron Rodgers10.22×Sports
International education27.38×Business & Career
AccuWeather10.04×Home & Garden
Harrison Ford16.8×Movies & TV
Diane Keaton8.89×Movies & TV
Augmented reality17.23×Technology & Electronics
Google Earth14.29×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixed reality audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.74
Early Adopter MentalityPOWER2.42
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL2.09
Convenience OrientationPREMIUM1.77
Urban LifestyleOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Mixed reality
CountryShare
United States29.2%
Italy8.6%
United Kingdom5.6%

See Mixed reality audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Mixed reality have in United States?

Mixed reality has an estimated audience of 2,489,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Mixed reality fans?

40.4% of Mixed reality fans are female, 59.6% are male, with an average age of 32.7 years.

Which brands do Mixed reality fans like most?

Mixed reality fans show strongest brand affinity for ICloud (73.5×), Google Maps (12.48×), and Capital One (11.39×) over the country average.

Where do Mixed reality fans live in United States?

Mixed reality fans in United States are most concentrated in California (reach 352,593), Texas (reach 188,045), and New York (reach 175,061). These three regions account for the largest share of the active audience.

What other brands do Mixed reality fans also like?

Beyond Mixed reality itself, the audience over-indexes on Google Maps (12.48×), Capital One (11.39×), Indeed.com (10.24×), and Beetlejuice (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.