Rascasse Audience Intelligence

Mixed reality Audience in United States

A data profile of the people who buy, follow and care about Mixed reality in United States — modelled from more than twelve digital signal sources. Mixed reality has an estimated audience of 2,489,057 people in United States.

#25among Tech trend in United States#5628among Topic in United States#448in Technology & Electronics

The average Mixed reality fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wearable technology, International education, Augmented reality, with strongest over-indexing on Wearable technology (28.27× the country average).

Demographically, the Mixed reality audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mixed reality fan in United States is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wearable technology.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed reality profile in United States.

Audience size
2.5M
in United States
Gender
40.4%♀
59.6% male
Age
32.7
average years
Country rank
#11957
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed reality fans

40.4% are female, 59.6% are male, average age 32.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Mixed reality audience in United States
MetricValue
Female40.4%
Male59.6%
Average age32.7
Estimated audience size2,489,057
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Mixed reality audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Mixed reality audience comes from United States.

Worldwide audience distribution share by country for Mixed reality
CountryShare
United States29.2%
Italy8.6%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed reality audience in United States is strongest.

Fig. 05

Top regions by affinity

Mixed reality fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K1.52×
02Arkansas~30K1.25×
03North Dakota~6K1.22×
04Alaska~6K1.19×
05Washington~60K1.15×
06South Dakota~6K1.13×
07Vermont~5K1.12×
08California~300K1.11×
09Oregon~30K1.07×
10Washington, District of Columbia~8K1.07×
11New York~100K1.06×
12Rhode Island~8K1.06×
13Montana~7K1.06×
14Delaware~7K1.01×
15Virginia~60K1.00×
16West Virginia~10K1.00×
17Hawaii~10K1.00×
18Maine~9K1.00×
19New Hampshire~10K0.98×
20Idaho~10K0.97×
21Massachusetts~50K0.96×
22Indiana~40K0.96×
23New Mexico~10K0.96×
24Arizona~50K0.95×
25Mississippi~20K0.95×
26Florida~200K0.93×
27Oklahoma~30K0.93×
28Kansas~20K0.93×
29Maryland~40K0.92×
30Alabama~30K0.92×
31Louisiana~30K0.92×
32Kentucky~30K0.92×
33Connecticut~20K0.92×
34Utah~20K0.92×
35Iowa~20K0.92×
36Ohio~70K0.91×
37Missouri~40K0.91×
38Nevada~20K0.91×
39Georgia~70K0.90×
40Tennessee~50K0.90×
41Pennsylvania~70K0.89×
42Minnesota~30K0.89×
43Michigan~60K0.88×
44New Jersey~50K0.87×
45Wisconsin~30K0.87×
46Illinois~70K0.86×
47North Carolina~60K0.86×
48Colorado~30K0.86×
49South Carolina~30K0.86×
50Texas~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Mixed reality, United States
0.83×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed reality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed reality audience
#·InterestCategoryAffinity×
01International educationBusiness & Career38.60×
02Wearable technologyTechnology & Electronics28.27×
03Augmented realityTechnology & Electronics18.96×
04Need for SpeedGames12.13×
05Massively multiplayer online gamesGames8.05×
06NvidiaTechnology & Electronics7.91×
07Virtual realityTechnology & Electronics7.25×
08Sustainable energyHome & Garden7.16×
09Action role-playing gameGames6.71×
10TokyoTravel & Leisure6.06×
11Arcade gameGames5.88×
12ICloudTechnology & Electronics5.60×
13Renewable energyBusiness & Career5.19×
14Home automationTechnology & Electronics4.96×
15Mobile gameGames4.81×
16Action-adventure gameGames4.45×
17InnovationBusiness & Career4.29×
18Anime and manga fandomLiterature3.97×
19FedExBusiness & Career3.55×
20Android (operating system)Technology & Electronics2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed reality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed reality audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.68×
Early Adopter MentalityPOWER2.14×
SustainabilityBALANCE2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed reality audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
DIY MentalityTHRILL0.60×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed reality have in United States?

Mixed reality has an estimated audience of 2,489,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mixed reality fans?

40.4% of Mixed reality fans are female, 59.6% are male, with an average age of 32.7 years.

03

Which brands do Mixed reality fans like most?

Mixed reality fans show strongest brand affinity for Wearable technology (28.27×), International education (38.6×), and Augmented reality (18.96×) over the country average.

04

Where do Mixed reality fans live in United States?

Mixed reality fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mixed reality fans also like?

Beyond Mixed reality itself, the audience over-indexes on International education (38.6×), Augmented reality (18.96×), Mobile game (4.81×), and Virtual reality (7.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Mixed reality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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