Rascasse Audience Intelligence

Virtual reality Audience in United States

A data profile of the people who buy, follow and care about Virtual reality in United States — modelled from more than twelve digital signal sources. Virtual reality has an estimated audience of 20,469,503 people in United States.

#1096among Topic in United States#79in Technology & Electronics

The average Virtual reality fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Godzilla, Food and drink, Televisions, with strongest over-indexing on Godzilla (4.08× the country average).

Demographically, the Virtual reality audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virtual reality fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Godzilla.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtual reality profile in United States.

Audience size
20.5M
in United States
Gender
40.9%♀
59.1% male
Age
33.4
average years
Country rank
#1599
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtual reality fans

40.9% are female, 59.1% are male, average age 33.4.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Virtual reality audience in United States
MetricValue
Female40.9%
Male59.1%
Average age33.4
Estimated audience size20,469,503
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Virtual reality audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3916%
40-4913%
50+13%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Virtual reality audience comes from United States.

Worldwide audience distribution share by country for Virtual reality
CountryShare
United States22.6%
Italy6.2%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual reality audience in United States is strongest.

Fig. 05

Top regions by affinity

Virtual reality fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K2.04×
02New Jersey~900K1.79×
03Texas~3M1.62×
04Florida~2M1.43×
05California~3M1.38×
06Arizona~600K1.37×
07Illinois~900K1.31×
08Ohio~800K1.30×
09Maryland~400K1.26×
10Georgia~800K1.25×
11Connecticut~200K1.19×
12Indiana~400K1.16×
13Oklahoma~300K1.16×
14New York~1.5M1.12×
15Missouri~400K1.11×
16South Carolina~300K1.09×
17Nevada~200K1.07×
18Louisiana~300K1.06×
19Kentucky~300K1.06×
20Alabama~300K1.05×
21Michigan~500K1.01×
22Arkansas~200K0.99×
23Washington, District of Columbia~60K0.99×
24Minnesota~300K0.98×
25Utah~200K0.98×
26New Mexico~100K0.98×
27Washington~400K0.97×
28Delaware~50K0.97×
29Virginia~500K0.96×
30Mississippi~200K0.95×
31Pennsylvania~600K0.94×
32North Carolina~600K0.93×
33Idaho~90K0.92×
34Colorado~300K0.91×
35Tennessee~400K0.90×
36Nebraska~90K0.89×
37Wisconsin~300K0.88×
38Oregon~200K0.87×
39Montana~50K0.87×
40Alaska~40K0.87×
41Rhode Island~60K0.86×
42West Virginia~80K0.84×
43Hawaii~70K0.84×
44South Dakota~40K0.83×
45Iowa~100K0.82×
46Massachusetts~300K0.81×
47Vermont~30K0.81×
48North Dakota~30K0.80×
49New Hampshire~60K0.78×
50Maine~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Virtual reality, United States
0.76×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual reality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual reality audience
#·InterestCategoryAffinity×
01GamingGames5.49×
02GodzillaMovies & TV4.08×
03Creative CommonsTechnology & Electronics3.82×
04CaseyMusic & Radio3.34×
05Computer networkTechnology & Electronics2.97×
06Google DriveTechnology & Electronics2.61×
07Android (operating system)Technology & Electronics2.34×
08PhilosophyBusiness & Career2.20×
09HumourLiterature2.17×
10TelevisionsTechnology & Electronics2.12×
11Mobile phonesTechnology & Electronics1.98×
12CuisineFood & Beverages1.91×
13Video gamesGames1.90×
14NatureHome & Garden1.81×
15United StatesTravel & Leisure1.78×
16Food and drinkFood & Beverages1.70×
17ComputersTechnology & Electronics1.67×
18BusinessBusiness & Career1.53×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual reality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtual reality audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Need for SecurityCONSERVATISM1.91×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtual reality audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Sports ActivityPOWER0.97×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtual reality have in United States?

Virtual reality has an estimated audience of 20,469,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Virtual reality fans?

40.9% of Virtual reality fans are female, 59.1% are male, with an average age of 33.4 years.

03

Which brands do Virtual reality fans like most?

Virtual reality fans show strongest brand affinity for Godzilla (4.08×), Food and drink (1.7×), and Televisions (2.12×) over the country average.

04

Where do Virtual reality fans live in United States?

Virtual reality fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Virtual reality fans also like?

Beyond Virtual reality itself, the audience over-indexes on Food and drink (1.7×), Televisions (2.12×), Android (operating system) (2.34×), and Humour (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Virtual reality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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