Virtual reality Audience in United States

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Virtual reality has an estimated audience of 20,469,503 people in United States. 40.9% are female, 59.1% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Godzilla, Food and drink, Televisions, Android (operating system), Humour.

The average Virtual reality fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Godzilla, Food and drink, Televisions, with strongest over-indexing on Godzilla (4.08× the country average). Demographically, the Virtual reality audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Virtual reality fans

Demographic split for Virtual reality audience in United States
MetricValue
Female40.9%
Male59.1%
Average age33.4
Estimated audience size20,469,503

Audience persona

The typical Virtual reality fan in United States is more male, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Godzilla.

Top regions in United States

Top regions ranked by reach for Virtual reality in United States
RegionReachAffinity
California2,564,1451.14×
Texas2,223,3561.26×
Florida1,409,4461.02×
New York1,243,3541.09×
Ohio931,0491.48×
Illinois927,3701.36×
Georgia817,3291.3×
Pennsylvania691,6561×
New Jersey638,3861.23×
Michigan566,6211.06×
North Carolina561,8690.91×
Virginia518,0311.04×
Indiana473,1471.27×
Maryland454,9181.29×
Arizona451,2381.08×
Missouri450,6991.37×
Washington438,9301.07×
Tennessee405,5410.99×
Massachusetts349,2100.87×
Alabama345,2721.21×
Minnesota320,9861.09×
Colorado315,8020.98×
Oklahoma312,2701.37×
Kentucky293,3791.14×
Wisconsin291,3060.95×
South Carolina286,1550.93×
Louisiana276,6821.05×
Connecticut210,5751.03×
Nevada204,1801.03×
Oregon200,6870.86×
Utah176,1490.96×
Mississippi170,5401.01×
Arkansas169,6141.01×
Kansas158,5370.98×
Iowa148,0470.88×
Nebraska99,5640.97×
New Mexico89,1400.87×
West Virginia83,0150.87×
Idaho79,7680.78×
Hawaii67,2940.76×
Washington, District of Columbia65,5051.06×
New Hampshire62,8550.78×
Delaware58,7501.04×
Maine53,5210.73×
Rhode Island49,9830.77×
Montana38,0600.67×
Alaska36,3840.83×
South Dakota33,7140.71×
North Dakota27,1990.65×
Vermont23,2640.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virtual reality audience
BrandAffinityCategory
Godzilla4.08×Movies & TV
Food and drink1.7×Food & Beverages
Televisions2.12×Technology & Electronics
Android (operating system)2.34×Technology & Electronics
Humour2.17×Literature
Mobile phones1.98×Technology & Electronics
Creative Commons3.82×Technology & Electronics
Philosophy2.2×Business & Career
United States1.78×Travel & Leisure
Casey3.34×Music & Radio
Google Drive2.61×Technology & Electronics
Video games1.9×Games
Friends2.08×Movies & TV
Cuisine1.91×Food & Beverages
Movies1.51×Movies & TV
Computers1.67×Technology & Electronics
Gaming5.49×Games
Outdoor recreation1.52×Sports
Business1.53×Business & Career
Nature1.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virtual reality audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.52
LGBTQ+ IdentityOPEN1.44
IndividualismJOY1.43
Social Media UsageJOY1.41
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Virtual reality
CountryShare
United States22.6%
Italy6.2%
Brazil5.7%

See Virtual reality audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Virtual reality have in United States?

Virtual reality has an estimated audience of 20,469,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Virtual reality fans?

40.9% of Virtual reality fans are female, 59.1% are male, with an average age of 33.4 years.

Which brands do Virtual reality fans like most?

Virtual reality fans show strongest brand affinity for Godzilla (4.08×), Food and drink (1.7×), and Televisions (2.12×) over the country average.

Where do Virtual reality fans live in United States?

Virtual reality fans in United States are most concentrated in California (reach 2,564,145), Texas (reach 2,223,356), and Florida (reach 1,409,446). These three regions account for the largest share of the active audience.

What other brands do Virtual reality fans also like?

Beyond Virtual reality itself, the audience over-indexes on Food and drink (1.7×), Televisions (2.12×), Android (operating system) (2.34×), and Humour (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.