Rascasse Audience Intelligence

Virtual reality Audience in Germany

A data profile of the people who buy, follow and care about Virtual reality in Germany — modelled from more than twelve digital signal sources. Virtual reality has an estimated audience of 3,695,279 people in Germany.

#1013among Topic in Germany#93in Technology & Electronics

The average Virtual reality fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Slobodna Dalmacija, Dnevni avaz, Večernji list, with strongest over-indexing on Slobodna Dalmacija (8.35× the country average).

Demographically, the Virtual reality audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Virtual reality fan in Germany is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Slobodna Dalmacija.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtual reality profile in Germany.

Audience size
3.7M
in Germany
Gender
43.3%♀
56.7% male
Age
37.8
average years
Country rank
#1636
Topic in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtual reality fans

43.3% are female, 56.7% are male, average age 37.8.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Virtual reality audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age37.8
Estimated audience size3,695,279
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Virtual reality audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Virtual reality audience comes from Germany.

Worldwide audience distribution share by country for Virtual reality
CountryShare
United States22.6%
Italy6.2%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual reality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Virtual reality fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.25×
02Nordrhein-Westfalen~1M1.23×
03Hamburg~100K1.22×
04Bayern~700K1.21×
05Baden-Württemberg~600K1.21×
06Hessen~300K1.18×
07Rheinland-Pfalz~200K1.14×
08Niedersachsen~300K0.93×
09Saarland~40K0.93×
10Bremen~30K0.93×
11Brandenburg~100K0.90×
12Sachsen~200K0.89×
13Schleswig-Holstein~100K0.89×
14Thüringen~80K0.88×
15Sachsen-Anhalt~80K0.81×
16Mecklenburg-Vorpommern~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Virtual reality, Germany
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual reality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual reality audience
#·InterestCategoryAffinity×
01Mixed realityTechnology & Electronics10.57×
02Slobodna DalmacijaPolitics & Society8.35×
03Večernji listNews8.17×
04Slobodna BosnaPolitics & Society8.00×
05Dnevni avazNews7.46×
06SemiconductorTechnology & Electronics5.42×
07Jutarnji listNews5.22×
08Web applicationTechnology & Electronics3.43×
09Computer networkTechnology & Electronics3.05×
10Local newsNews2.94×
11GodzillaMovies & TV2.73×
12Information technologyBusiness & Career2.65×
13WikipediaInternet & Social Media2.39×
14Mobile gameGames2.35×
15TwitchGames2.24×
16RedditInternet & Social Media2.13×
17ClaudeTechnology & Electronics2.07×
18AutoScout24Cars & Mobility1.74×
19TagesschauMovies & TV1.62×
20TikTokInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual reality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtual reality audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Early Adopter MentalityPOWER1.62×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtual reality audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Price SensitivityPREMIUM0.93×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtual reality have in Germany?

Virtual reality has an estimated audience of 3,695,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Virtual reality fans?

43.3% of Virtual reality fans are female, 56.7% are male, with an average age of 37.8 years.

03

Which brands do Virtual reality fans like most?

Virtual reality fans show strongest brand affinity for Slobodna Dalmacija (8.35×), Dnevni avaz (7.46×), and Večernji list (8.17×) over the country average.

04

Where do Virtual reality fans live in Germany?

Virtual reality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Virtual reality fans also like?

Beyond Virtual reality itself, the audience over-indexes on Dnevni avaz (7.46×), Večernji list (8.17×), Wikipedia (2.39×), and Slobodna Bosna (8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Virtual reality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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