Virtual reality Audience in Germany
Virtual reality has an estimated audience of 3,695,279 people in Germany. 43.3% are female, 56.7% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Slobodna Dalmacija, Natural World, Dnevni avaz, Večernji list, Wikipedia.
The average Virtual reality fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Slobodna Dalmacija, Natural World, Dnevni avaz, with strongest over-indexing on Slobodna Dalmacija (8.35× the country average). Demographically, the Virtual reality audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Virtual reality fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 37.8 |
| Estimated audience size | 3,695,279 |
Audience persona
The typical Virtual reality fan in Germany is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slobodna Dalmacija.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 960,919 | 1.19× |
| Bayern | 746,148 | 1.26× |
| Baden-Württemberg | 628,953 | 1.25× |
| Hessen | 339,108 | 1.2× |
| Niedersachsen | 337,703 | 0.94× |
| Berlin | 218,464 | 1.32× |
| Rheinland-Pfalz | 217,723 | 1.18× |
| Sachsen | 159,691 | 0.88× |
| Schleswig-Holstein | 119,781 | 0.9× |
| Hamburg | 109,454 | 1.31× |
| Brandenburg | 87,860 | 0.77× |
| Thüringen | 73,945 | 0.79× |
| Sachsen-Anhalt | 66,389 | 0.69× |
| Mecklenburg-Vorpommern | 43,511 | 0.62× |
| Saarland | 37,394 | 0.82× |
| Bremen | 27,933 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Slobodna Dalmacija | 8.35× | Politics & Society |
| Natural World | 2.64× | Fashion & Accessoires |
| Dnevni avaz | 7.46× | News |
| Večernji list | 8.17× | News |
| Wikipedia | 2.39× | Internet & Social Media |
| Slobodna Bosna | 8× | Politics & Society |
| Local news | 2.94× | News |
| TikTok | 1.54× | Internet & Social Media |
| Tagesschau | 1.62× | Movies & TV |
| Information technology | 2.65× | Business & Career |
| Semiconductor | 5.42× | Technology & Electronics |
| Computer network | 3.05× | Technology & Electronics |
| Web application | 3.43× | Technology & Electronics |
| Mobile game | 2.35× | Games |
| Mixed reality | 10.57× | Technology & Electronics |
| 2.13× | Internet & Social Media | |
| Godzilla | 2.73× | Movies & TV |
| GeoGuessr | 2.81× | Internet & Social Media |
| AutoScout24 | 1.74× | Cars & Mobility |
| Twitch | 2.24× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Convenience Orientation | PREMIUM | 1.38 |
| Travelling | THRILL | 1.27 |
| Social Media Usage | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.2% |
| Brazil | 5.7% |
See Virtual reality audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Virtual reality have in Germany?
Virtual reality has an estimated audience of 3,695,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Virtual reality fans?
43.3% of Virtual reality fans are female, 56.7% are male, with an average age of 37.8 years.
Which brands do Virtual reality fans like most?
Virtual reality fans show strongest brand affinity for Slobodna Dalmacija (8.35×), Natural World (2.64×), and Dnevni avaz (7.46×) over the country average.
Where do Virtual reality fans live in Germany?
Virtual reality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 960,919), Bayern (reach 746,148), and Baden-Württemberg (reach 628,953). These three regions account for the largest share of the active audience.
What other brands do Virtual reality fans also like?
Beyond Virtual reality itself, the audience over-indexes on Natural World (2.64×), Dnevni avaz (7.46×), Večernji list (8.17×), and Wikipedia (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.