Rascasse Audience Intelligence

Jutarnji list Audience in Germany

A data profile of the people who buy, follow and care about Jutarnji list in Germany — modelled from more than twelve digital signal sources. Jutarnji list has an estimated audience of 1,544,685 people in Germany.

#144among Website / Newspaper / Magazine in Germany#49in News

The average Jutarnji list fan in Germany is 38.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Hessen.

Top brand affinities include Večernji list, Index.hr, Nova TV (Croatia), with strongest over-indexing on Večernji list (351.15× the country average).

Demographically, the Jutarnji list audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jutarnji list fan in Germany is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Večernji list.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jutarnji list profile in Germany.

Audience size
1.5M
in Germany
Gender
49.0%♀
51.0% male
Age
38.4
average years
Country rank
#4344
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Jutarnji list

49.0% are female, 51.0% are male, average age 38.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Jutarnji list audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age38.4
Estimated audience size1,544,685
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Jutarnji list audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3923%
40-4925%
50+13%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Jutarnji list audience comes from Germany.

Worldwide audience distribution share by country for Jutarnji list
CountryShare
Croatia39.9%
Bosnia and Herzegovina15.3%
Slovenia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jutarnji list audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jutarnji list fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~700K3.09×
02Bayern~800K3.07×
03Hessen~300K2.61×
04Rheinland-Pfalz~100K1.32×
05Berlin~70K0.95×
06Hamburg~30K0.94×
07Nordrhein-Westfalen~300K0.87×
08Saarland~10K0.56×
09Bremen~7K0.56×
10Niedersachsen~80K0.52×
11Schleswig-Holstein~20K0.37×
12Brandenburg~10K0.29×
13Sachsen-Anhalt~10K0.29×
14Mecklenburg-Vorpommern~9K0.29×
15Thüringen~10K0.27×
16Sachsen~20K0.25×
Fig. 06

Affinity by region

Affinity by region — Jutarnji list, Germany
0.25×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jutarnji list audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jutarnji list audience
#·InterestCategoryAffinity×
01Večernji listNews351.15×
02Nova TV (Croatia)Movies & TV346.11×
03Index.hrNews343.23×
04Tony CetinskiMusic & Radio179.95×
05Jelena RozgaMusic & Radio144.93×
0624 sata (Serbia)News132.04×
07Plitvice Lakes National ParkTravel & Leisure113.85×
0824sata (Croatia)News112.66×
09The Huffington PostNews97.55×
10KurirNews93.25×
11Lepa BrenaFashion & Accessoires77.58×
12Radio Television of SerbiaMusic & Radio60.88×
13BlicNews59.29×
14Luka ModrićSports39.20×
15Fuller House (TV series)Movies & TV38.29×
16BelgradeTravel & Leisure21.44×
17BrassiereFood & Beverages20.00×
18Music schoolMusic & Radio15.79×
19Handmade CraftsKids & Family12.25×
20Alexander ZverevSports11.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jutarnji list audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jutarnji list audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.45×
IndividualismJOY1.94×
SpiritualityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jutarnji list audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
CreativityOPEN0.93×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jutarnji list have in Germany?

Jutarnji list has an estimated audience of 1,544,685 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Jutarnji list fans?

49.0% of Jutarnji list fans are female, 51.0% are male, with an average age of 38.4 years.

03

Which brands do Jutarnji list fans like most?

Jutarnji list fans show strongest brand affinity for Večernji list (351.15×), Index.hr (343.23×), and Nova TV (Croatia) (346.11×) over the country average.

04

Where do Jutarnji list fans live in Germany?

Jutarnji list fans in Germany are most concentrated in Bayern (reach ~800K), Baden-Württemberg (reach ~700K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jutarnji list fans also like?

Beyond Jutarnji list itself, the audience over-indexes on Index.hr (343.23×), Nova TV (Croatia) (346.11×), 24 sata (Serbia) (132.04×), and 24sata (Croatia) (112.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Jutarnji list audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jutarnji list. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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