Handmade Crafts Audience in Germany
Handmade Crafts has an estimated audience of 4,164,704 people in Germany. 74.3% are female, 25.7% are male, average age 38.5. Top regions: Brandenburg, Sachsen-Anhalt, Rheinland-Pfalz. Top brand affinities: Progressive rock, Artistic inspiration, Product design, Ipag Business School, Natural rubber.
The average Handmade Crafts fan in Germany is 38.5 years old, more female, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Sachsen-Anhalt, Rheinland-Pfalz. Top brand affinities include Progressive rock, Artistic inspiration, Product design, with strongest over-indexing on Progressive rock (3.25× the country average). Demographically, the Handmade Crafts audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Handmade Crafts fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 38.5 |
| Estimated audience size | 4,164,704 |
Audience persona
The typical Handmade Crafts fan in Germany is more female, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 219,590 | 1.7× |
| Sachsen-Anhalt | 215,384 | 2× |
| Rheinland-Pfalz | 208,774 | 1× |
| Baden-Württemberg | 192,312 | 0.34× |
| Mecklenburg-Vorpommern | 191,924 | 2.41× |
| Niedersachsen | 191,288 | 0.47× |
| Nordrhein-Westfalen | 189,602 | 0.21× |
| Sachsen | 186,853 | 0.91× |
| Bayern | 186,045 | 0.28× |
| Schleswig-Holstein | 166,035 | 1.11× |
| Hessen | 163,863 | 0.52× |
| Hamburg | 128,359 | 1.36× |
| Berlin | 127,988 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.25× | Music & Radio |
| Artistic inspiration | 2.42× | Arts & Culture |
| Product design | 1.94× | Business & Career |
| Ipag Business School | 20× | Business & Career |
| Natural rubber | 2.33× | Cars & Mobility |
| Collectable | 1.55× | Kids & Family |
| Commercial mortgage | 1.87× | Business & Career |
| Nurse education | 2.13× | Kids & Family |
| Icon (magazine) | 2.08× | Arts & Culture |
| Information sensitivity | 4.28× | Technology & Electronics |
| Justice | 2.96× | Politics & Society |
| Handmade Gifts | 1.61× | Kids & Family |
| Mechanic | 1.6× | Cars & Mobility |
| Ipekyol | 2.71× | Shopping |
| Liberace | 4× | Music & Radio |
| Ride quality | 10.08× | Cars & Mobility |
| Hightail | 7.2× | Technology & Electronics |
| Cachorro | 2.19× | Pets & Animals |
| Karaman | 5.21× | Sports |
| Oliver Kahn | 2.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.14 |
| Sustainability | BALANCE | 2.07 |
| DIY Mentality | THRILL | 2.03 |
| Urban Lifestyle | OPEN | 1.87 |
| Design Affinity | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 9.4% |
| Germany | 5.8% |
See Handmade Crafts audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Handmade Crafts have in Germany?
Handmade Crafts has an estimated audience of 4,164,704 people in Germany, concentrated in Brandenburg and Sachsen-Anhalt.
What is the gender split and age of Handmade Crafts fans?
74.3% of Handmade Crafts fans are female, 25.7% are male, with an average age of 38.5 years.
Which brands do Handmade Crafts fans like most?
Handmade Crafts fans show strongest brand affinity for Progressive rock (3.25×), Artistic inspiration (2.42×), and Product design (1.94×) over the country average.
Where do Handmade Crafts fans live in Germany?
Handmade Crafts fans in Germany are most concentrated in Brandenburg (reach 219,590), Sachsen-Anhalt (reach 215,384), and Rheinland-Pfalz (reach 208,774). These three regions account for the largest share of the active audience.
What other brands do Handmade Crafts fans also like?
Beyond Handmade Crafts itself, the audience over-indexes on Artistic inspiration (2.42×), Product design (1.94×), Ipag Business School (20×), and Natural rubber (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handmade Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.