Rascasse Audience Intelligence

paul smith Target Market in Germany

A data profile of the people who buy, follow and care about paul smith in Germany — modelled from more than twelve digital signal sources. paul smith has an estimated audience of 596,549 people in Germany.

#36among Luxury fashion in Germany#1335among Brand in Germany#516in Fashion & Accessoires

The average paul smith fan in Germany is 30.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Reiss (brand), Vivienne Westwood, Juicy Couture, with strongest over-indexing on Reiss (brand) (132.63× the country average).

Demographically, the paul smith audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical paul smith fan in Germany is more female, around 30.3 years old, with strong Design Affinity tendencies and a notable affinity for Reiss (brand).

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the paul smith profile in Germany.

Audience size
597K
in Germany
Gender
56.1%♀
43.9% male
Age
30.3
average years
Country rank
#10157
Brand in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of paul smith

56.1% are female, 43.9% are male, average age 30.3.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for paul smith audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age30.3
Estimated audience size596,549
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the paul smith audience in Germany
Age bracketShare%
16-1944%
20-2922%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

7.1%

of the worldwide paul smith audience comes from Germany.

Worldwide audience distribution share by country for paul smith
CountryShare
United States25.7%
Japan18.1%
United Kingdom12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the paul smith audience in Germany is strongest.

Fig. 05

Top regions by affinity

paul smith customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.99×
02Hamburg~30K1.95×
03Bayern~100K1.44×
04Hessen~50K1.12×
05Bremen~5K1.04×
06Nordrhein-Westfalen~100K0.99×
07Schleswig-Holstein~20K0.96×
08Saarland~7K0.92×
09Niedersachsen~50K0.90×
10Baden-Württemberg~70K0.89×
11Mecklenburg-Vorpommern~10K0.85×
12Brandenburg~20K0.84×
13Thüringen~10K0.84×
14Sachsen-Anhalt~10K0.83×
15Sachsen~20K0.81×
16Rheinland-Pfalz~20K0.80×
Fig. 06

Affinity by region

Affinity by region — paul smith, Germany
0.80×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the paul smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for paul smith audience
#·InterestCategoryAffinity×
01MarellaFashion & Accessoires170.75×
02Nina Ricci (brand)Fashion & Accessoires168.83×
03Kurt GeigerFashion & Accessoires148.63×
04Reiss (brand)Fashion & Accessoires132.63×
05Sergio RossiFashion & Accessoires125.13×
06Juicy CoutureFashion & Accessoires109.00×
07Mulberry (company)Fashion & Accessoires93.93×
08Vivienne WestwoodFashion & Accessoires84.42×
09bognerFashion & Accessoires80.19×
10Manolo BlahnikFashion & Accessoires64.94×
11Issey MiyakeFashion & Accessoires62.62×
12Lanvin (clothing)Fashion & Accessoires59.03×
13Philipp PleinFashion & Accessoires54.68×
14Victoria BeckhamFashion & Accessoires50.65×
15Maison MargielaFashion & Accessoires49.94×
16Loro PianaFashion & Accessoires47.75×
17Jimmy ChooFashion & Accessoires42.47×
18LongchampFashion & Accessoires40.72×
19COSShopping29.29×
20PaybackShopping20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the paul smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by paul smith audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.43×
Urban LifestyleOPEN4.13×
Quality AwarenessPREMIUM3.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by paul smith audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is paul smith's target market in Germany?

paul smith's target market in Germany covers an estimated 596,549 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of paul smith customers?

56.1% of the paul smith audience are female, 43.9% are male, with an average age of 30.3 years.

03

Which brands do paul smith fans like most?

paul smith fans show strongest brand affinity for Reiss (brand) (132.63×), Vivienne Westwood (84.42×), and Juicy Couture (109×) over the country average.

04

Where do paul smith fans live in Germany?

paul smith fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do paul smith fans also like?

Beyond paul smith itself, the audience over-indexes on Vivienne Westwood (84.42×), Juicy Couture (109×), COS (29.29×), and Maison Margiela (49.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See paul smith audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for paul smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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