paul smith Audience in Germany
paul smith has an estimated audience of 1,386 people in Germany. 56.1% are female, 43.9% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reiss (brand), Vivienne Westwood, Juicy Couture, COS, Maison Margiela.
The average paul smith fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reiss (brand), Vivienne Westwood, Juicy Couture, with strongest over-indexing on Reiss (brand) (132.63× the country average). Demographically, the paul smith audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of paul smith fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 30.3 |
| Estimated audience size | 1,386 |
Audience persona
The typical paul smith fan in Germany is more female, around 30.3 years old, with strong Quality Awareness tendencies and a notable affinity for Reiss (brand).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,476 | 0.97× |
| Bayern | 121,701 | 1.28× |
| Baden-Württemberg | 76,756 | 0.95× |
| Hessen | 60,969 | 1.35× |
| Berlin | 59,504 | 2.24× |
| Niedersachsen | 47,223 | 0.82× |
| Hamburg | 31,606 | 2.36× |
| Sachsen | 20,892 | 0.72× |
| Rheinland-Pfalz | 20,264 | 0.68× |
| Schleswig-Holstein | 19,737 | 0.93× |
| Brandenburg | 10,943 | 0.59× |
| Sachsen-Anhalt | 8,009 | 0.52× |
| Thüringen | 6,964 | 0.46× |
| Bremen | 5,600 | 1.1× |
| Mecklenburg-Vorpommern | 5,322 | 0.47× |
| Saarland | 4,046 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reiss (brand) | 132.63× | Fashion & Accessoires |
| Vivienne Westwood | 84.42× | Fashion & Accessoires |
| Juicy Couture | 109× | Fashion & Accessoires |
| COS | 29.29× | Shopping |
| Maison Margiela | 49.94× | Fashion & Accessoires |
| Manolo Blahnik | 64.94× | Fashion & Accessoires |
| Nina Ricci (brand) | 168.83× | Fashion & Accessoires |
| Issey Miyake | 62.62× | Fashion & Accessoires |
| Longchamp | 40.72× | Fashion & Accessoires |
| Victoria Beckham | 50.65× | Fashion & Accessoires |
| Kurt Geiger | 148.63× | Fashion & Accessoires |
| Loro Piana | 47.75× | Fashion & Accessoires |
| Philipp Plein | 54.68× | Fashion & Accessoires |
| Marella | 170.75× | Fashion & Accessoires |
| Payback | 20× | Shopping |
| bogner | 80.19× | Fashion & Accessoires |
| Jimmy Choo | 42.47× | Fashion & Accessoires |
| Mulberry (company) | 93.93× | Fashion & Accessoires |
| Lanvin (clothing) | 59.03× | Fashion & Accessoires |
| Sergio Rossi | 125.13× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.25 |
| Luxury Orientation | PREMIUM | 2.24 |
| Design Affinity | PREMIUM | 2.11 |
| Early Adopter Mentality | POWER | 1.71 |
| Sustainability | BALANCE | 1.7 |
| Creativity | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 19.8% |
| United Kingdom | 13.7% |
See paul smith audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does paul smith have in Germany?
paul smith has an estimated audience of 1,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of paul smith fans?
56.1% of paul smith fans are female, 43.9% are male, with an average age of 30.3 years.
Which brands do paul smith fans like most?
paul smith fans show strongest brand affinity for Reiss (brand) (132.63×), Vivienne Westwood (84.42×), and Juicy Couture (109×) over the country average.
Where do paul smith fans live in Germany?
paul smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,476), Bayern (reach 121,701), and Baden-Württemberg (reach 76,756). These three regions account for the largest share of the active audience.
What other brands do paul smith fans also like?
Beyond paul smith itself, the audience over-indexes on Vivienne Westwood (84.42×), Juicy Couture (109×), COS (29.29×), and Maison Margiela (49.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for paul smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.