Rascasse Audience Intelligence

Victoria Beckham Audience in Germany

A data profile of the people who buy, follow and care about Victoria Beckham in Germany — modelled from more than twelve digital signal sources. Victoria Beckham has an estimated audience of 882,528 people in Germany.

#1075among Person in Germany#390in Fashion & Accessoires

The average Victoria Beckham fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bradley Cooper, Ticketmaster, Gossip Girl, with strongest over-indexing on Bradley Cooper (47.63× the country average).

Demographically, the Victoria Beckham audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Victoria Beckham fan in Germany is more female, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Bradley Cooper.

Category: Fashion & Accessoires · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria Beckham profile in Germany.

Audience size
883K
in Germany
Gender
59.2%♀
40.8% male
Age
30.6
average years
Country rank
#7248
Person in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria Beckham fans

59.2% are female, 40.8% are male, average age 30.6.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Victoria Beckham audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age30.6
Estimated audience size882,528
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Victoria Beckham audience in Germany
Age bracketShare%
16-1948%
20-2917%
30-3914%
40-4913%
50+8%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Victoria Beckham audience comes from Germany.

Worldwide audience distribution share by country for Victoria Beckham
CountryShare
United States19.8%
United Kingdom19.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria Beckham audience in Germany is strongest.

Fig. 05

Top regions by affinity

Victoria Beckham fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.22×
02Berlin~50K1.22×
03Hamburg~20K1.19×
04Nordrhein-Westfalen~200K1.07×
05Baden-Württemberg~100K1.07×
06Hessen~70K1.06×
07Rheinland-Pfalz~40K1.01×
08Schleswig-Holstein~30K0.98×
09Niedersachsen~80K0.97×
10Brandenburg~30K0.94×
11Sachsen~40K0.93×
12Bremen~7K0.93×
13Saarland~10K0.91×
14Thüringen~20K0.85×
15Sachsen-Anhalt~20K0.84×
16Mecklenburg-Vorpommern~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Victoria Beckham, Germany
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria Beckham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria Beckham audience
#·InterestCategoryAffinity×
01Coca-Cola ZeroFood & Beverages59.79×
02Lupita NyongoMovies & TV50.82×
03Bradley CooperMovies & TV47.63×
04ClipperBeauty & Wellness43.27×
05Berlin Fashion WeekFashion & Accessoires41.54×
06VaselineBeauty & Wellness41.13×
07De TelegraafNews37.18×
08Gossip GirlMovies & TV34.48×
09Zac EfronMovies & TV30.66×
10LongchampFashion & Accessoires29.29×
11TicketmasterTravel & Leisure27.92×
12HEMAShopping27.80×
13YUNGBLUDMusic & Radio26.54×
14Imagine DragonsMusic & Radio26.54×
15Ryan ReynoldsMovies & TV22.84×
16Jacob ElordiMovies & TV15.52×
17Katy PerryMusic & Radio14.26×
18Taylor SwiftMusic & Radio10.07×
19RedditInternet & Social Media9.54×
20Tech houseMusic & Radio9.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria Beckham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria Beckham audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.93×
Social Media UsageJOY1.93×
Quality AwarenessPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria Beckham audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
Need for SecurityCONSERVATISM0.57×
PatriotismCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria Beckham have in Germany?

Victoria Beckham has an estimated audience of 882,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Victoria Beckham fans?

59.2% of Victoria Beckham fans are female, 40.8% are male, with an average age of 30.6 years.

03

Which brands do Victoria Beckham fans like most?

Victoria Beckham fans show strongest brand affinity for Bradley Cooper (47.63×), Ticketmaster (27.92×), and Gossip Girl (34.48×) over the country average.

04

Where do Victoria Beckham fans live in Germany?

Victoria Beckham fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria Beckham fans also like?

Beyond Victoria Beckham itself, the audience over-indexes on Ticketmaster (27.92×), Gossip Girl (34.48×), Zac Efron (30.66×), and Longchamp (29.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Victoria Beckham audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Victoria Beckham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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