Rascasse Audience Intelligence

Victoria Beckham Audience in United States

A data profile of the people who buy, follow and care about Victoria Beckham in United States — modelled from more than twelve digital signal sources. Victoria Beckham has an estimated audience of 2,934,926 people in United States.

#1622among Person in United States#493in Fashion & Accessoires

The average Victoria Beckham fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Romeo Beckham, Macy's, Women's clothing, with strongest over-indexing on Romeo Beckham (56× the country average).

Demographically, the Victoria Beckham audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Victoria Beckham fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Romeo Beckham.

Category: Fashion & Accessoires · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria Beckham profile in United States.

Audience size
2.9M
in United States
Gender
76.0%♀
24.0% male
Age
36.9
average years
Country rank
#10489
Person in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria Beckham fans

76.0% are female, 24.0% are male, average age 36.9.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Victoria Beckham audience in United States
MetricValue
Female76.0%
Male24.0%
Average age36.9
Estimated audience size2,934,926
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Victoria Beckham audience in United States
Age bracketShare%
16-1931%
20-2915%
30-3916%
40-4919%
50+18%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Victoria Beckham audience comes from United States.

Worldwide audience distribution share by country for Victoria Beckham
CountryShare
United States19.8%
United Kingdom19.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria Beckham audience in United States is strongest.

Fig. 05

Top regions by affinity

Victoria Beckham fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.52×
02New Jersey~100K1.40×
03California~400K1.38×
04Connecticut~40K1.32×
05Massachusetts~70K1.29×
06Florida~200K1.26×
07Washington, District of Columbia~10K1.20×
08Illinois~100K1.18×
09Arizona~70K1.16×
10Washington~60K1.15×
11Rhode Island~10K1.15×
12Maryland~50K1.09×
13Utah~30K1.08×
14Pennsylvania~100K1.07×
15Virginia~70K1.07×
16Colorado~50K1.06×
17Texas~300K1.05×
18Hawaii~10K1.04×
19Oregon~30K1.03×
20Nevada~30K1.02×
21New Hampshire~10K1.02×
22Vermont~5K1.00×
23North Carolina~80K0.99×
24Delaware~8K0.99×
25Georgia~80K0.98×
26Minnesota~40K0.98×
27Michigan~70K0.96×
28Idaho~10K0.96×
29Tennessee~50K0.93×
30Alaska~5K0.93×
31New Mexico~10K0.92×
32Missouri~40K0.91×
33Ohio~80K0.90×
34Maine~9K0.90×
35South Carolina~40K0.89×
36Alabama~30K0.89×
37Kansas~20K0.89×
38Montana~7K0.88×
39Wisconsin~40K0.87×
40Louisiana~30K0.87×
41Indiana~40K0.86×
42Oklahoma~30K0.86×
43Arkansas~20K0.85×
44Nebraska~10K0.85×
45North Dakota~5K0.85×
46Iowa~20K0.84×
47Kentucky~30K0.83×
48South Dakota~5K0.79×
49West Virginia~10K0.78×
50Mississippi~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Victoria Beckham, United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria Beckham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria Beckham audience
#·InterestCategoryAffinity×
01Romeo BeckhamSports56.00×
02Tyler PoseyMovies & TV14.27×
03Anna WintourBusiness & Career12.18×
04Olivia WildeMovies & TV8.86×
05Dylan O'BrienMovies & TV5.36×
06PajamasFashion & Accessoires4.97×
07Obsessed (2009 film)Movies & TV4.74×
08Free PeopleFashion & Accessoires4.66×
09Macy'sShopping4.36×
10AnthropologieShopping3.53×
11Pottery BarnHome & Garden3.18×
12SkirtFashion & Accessoires3.05×
13SwimsuitFashion & Accessoires3.01×
14T.J.MaxxShopping2.95×
15Skin careBeauty & Wellness2.94×
16Nordstrom rackFashion & Accessoires2.89×
17MarshallsFashion & Accessoires2.64×
18NordstromShopping2.61×
19Women's clothingFashion & Accessoires2.42×
20GmailInternet & Social Media2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria Beckham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria Beckham audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.23×
CreativityOPEN1.69×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria Beckham audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.73×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria Beckham have in United States?

Victoria Beckham has an estimated audience of 2,934,926 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Victoria Beckham fans?

76.0% of Victoria Beckham fans are female, 24.0% are male, with an average age of 36.9 years.

03

Which brands do Victoria Beckham fans like most?

Victoria Beckham fans show strongest brand affinity for Romeo Beckham (56×), Macy's (4.36×), and Women's clothing (2.42×) over the country average.

04

Where do Victoria Beckham fans live in United States?

Victoria Beckham fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria Beckham fans also like?

Beyond Victoria Beckham itself, the audience over-indexes on Macy's (4.36×), Women's clothing (2.42×), Skin care (2.94×), and Free People (4.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Victoria Beckham audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria Beckham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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