Victoria Beckham Audience in United States

Victoria Beckham logo

Victoria Beckham has an estimated audience of 2,765,444 people in United States. 76.0% are female, 24.0% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Romeo Beckham, Macy's, Women's clothing, Skin care, Free People.

The average Victoria Beckham fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Romeo Beckham, Macy's, Women's clothing, with strongest over-indexing on Romeo Beckham (56× the country average). Demographically, the Victoria Beckham audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Singer-songwriter

Demographics of Victoria Beckham fans

Demographic split for Victoria Beckham audience in United States
MetricValue
Female76.0%
Male24.0%
Average age36.9
Estimated audience size2,765,444

Audience persona

The typical Victoria Beckham fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Romeo Beckham.

Top regions in United States

Top regions ranked by reach for Victoria Beckham in United States
RegionReachAffinity
California422,8191.39×
Texas253,5821.07×
Florida242,3511.29×
New York240,0401.55×
Illinois111,6791.21×
Pennsylvania97,3111.05×
New Jersey94,2751.34×
Georgia86,1171.01×
North Carolina84,2801.01×
Ohio80,5640.95×
Virginia73,9591.1×
Arizona73,7401.31×
Michigan71,6620.99×
Massachusetts70,0511.29×
Washington64,6561.17×
Tennessee52,1060.94×
Maryland50,2491.06×
Colorado47,2181.08×
Indiana43,2700.86×
Missouri41,9050.94×
Minnesota37,6900.95×
Alabama37,0670.96×
Wisconsin36,8930.89×
South Carolina35,9950.87×
Connecticut34,6851.25×
Oregon33,7451.06×
Louisiana30,6180.86×
Kentucky29,1040.84×
Nevada27,7391.04×
Utah27,3511.1×
Oklahoma26,9780.88×
Arkansas19,2040.84×
Kansas18,4870.85×
Iowa17,7240.78×
Mississippi16,8200.74×
Idaho13,3840.97×
New Mexico12,6220.91×
Hawaii12,1771.02×
Nebraska11,3890.82×
New Hampshire10,5880.97×
West Virginia9,6300.75×
Washington, District of Columbia9,5701.15×
Rhode Island9,1001.03×
Maine8,6240.87×
Delaware7,6461×
Montana6,6040.86×
Alaska5,6740.96×
South Dakota4,7690.75×
Vermont4,6810.96×
North Dakota4,2180.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Victoria Beckham audience
BrandAffinityCategory
Romeo Beckham56×Sports
Macy's4.36×Shopping
Women's clothing2.42×Fashion & Accessoires
Skin care2.94×Beauty & Wellness
Free People4.66×Fashion & Accessoires
Nordstrom2.61×Shopping
Pajamas4.97×Fashion & Accessoires
Marshalls2.64×Fashion & Accessoires
Nordstrom rack2.89×Fashion & Accessoires
Tyler Posey14.27×Movies & TV
T.J.Maxx2.95×Shopping
Pottery Barn3.18×Home & Garden
Gmail2.35×Internet & Social Media
Anthropologie3.53×Shopping
Christie Brinkley11.18×Fashion & Accessoires
Skirt3.05×Fashion & Accessoires
Swimsuit3.01×Fashion & Accessoires
Athlete4.77×Music & Radio
Sales promotion1.88×Shopping
Boho-chic3.69×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Victoria Beckham audience
TraitClusterScore
Design AffinityPREMIUM2.65
SustainabilityBALANCE1.79
Luxury OrientationPREMIUM1.72
IndulgenceJOY1.62
CreativityOPEN1.55
Quality AwarenessPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Victoria Beckham
CountryShare
United Kingdom19.7%
United States19.3%
Germany6.0%

See Victoria Beckham audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Victoria Beckham have in United States?

Victoria Beckham has an estimated audience of 2,765,444 people in United States, concentrated in California and Texas.

What is the gender split and age of Victoria Beckham fans?

76.0% of Victoria Beckham fans are female, 24.0% are male, with an average age of 36.9 years.

Which brands do Victoria Beckham fans like most?

Victoria Beckham fans show strongest brand affinity for Romeo Beckham (56×), Macy's (4.36×), and Women's clothing (2.42×) over the country average.

Where do Victoria Beckham fans live in United States?

Victoria Beckham fans in United States are most concentrated in California (reach 422,819), Texas (reach 253,582), and Florida (reach 242,351). These three regions account for the largest share of the active audience.

What other brands do Victoria Beckham fans also like?

Beyond Victoria Beckham itself, the audience over-indexes on Macy's (4.36×), Women's clothing (2.42×), Skin care (2.94×), and Free People (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria Beckham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.