Anna Wintour Audience in United States
Anna Wintour has an estimated audience of 1,859,211 people in United States. 72.8% are female, 27.2% are male, average age 34.4. Top regions: California, New York, Texas. Top brand affinities: Zoom (TV channel), Akhil Akkineni, Macy's, God, Cynthia Erivo.
The average Anna Wintour fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Zoom (TV channel), Akhil Akkineni, Macy's, with strongest over-indexing on Zoom (TV channel) (4.96× the country average). Demographically, the Anna Wintour audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Journalist
Demographics of Anna Wintour fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 34.4 |
| Estimated audience size | 1,859,211 |
Audience persona
The typical Anna Wintour fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Zoom (TV channel).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 289,731 | 1.42× |
| New York | 224,079 | 2.16× |
| Texas | 179,067 | 1.12× |
| Florida | 147,135 | 1.17× |
| Illinois | 73,833 | 1.19× |
| New Jersey | 70,544 | 1.49× |
| Pennsylvania | 70,002 | 1.12× |
| Georgia | 61,243 | 1.07× |
| Ohio | 55,081 | 0.96× |
| North Carolina | 54,721 | 0.98× |
| Massachusetts | 53,462 | 1.46× |
| Virginia | 51,677 | 1.14× |
| Washington | 45,586 | 1.22× |
| Michigan | 45,259 | 0.93× |
| Maryland | 35,820 | 1.12× |
| Arizona | 34,183 | 0.9× |
| Tennessee | 33,118 | 0.89× |
| Colorado | 31,424 | 1.07× |
| Indiana | 29,456 | 0.87× |
| Connecticut | 26,178 | 1.4× |
| South Carolina | 25,904 | 0.93× |
| Minnesota | 25,603 | 0.96× |
| Missouri | 25,388 | 0.85× |
| Louisiana | 23,515 | 0.98× |
| Oregon | 22,948 | 1.08× |
| Wisconsin | 22,711 | 0.81× |
| Alabama | 19,874 | 0.77× |
| Kentucky | 19,809 | 0.85× |
| Nevada | 16,596 | 0.92× |
| Oklahoma | 16,579 | 0.8× |
| Utah | 16,353 | 0.98× |
| Kansas | 12,191 | 0.83× |
| Arkansas | 11,693 | 0.76× |
| Iowa | 11,544 | 0.75× |
| Washington, District of Columbia | 11,180 | 2× |
| Mississippi | 10,377 | 0.68× |
| Hawaii | 8,053 | 1.01× |
| New Mexico | 7,778 | 0.83× |
| Nebraska | 7,379 | 0.79× |
| Idaho | 7,376 | 0.79× |
| Rhode Island | 7,209 | 1.22× |
| New Hampshire | 7,044 | 0.96× |
| Maine | 6,365 | 0.96× |
| West Virginia | 5,535 | 0.64× |
| Delaware | 4,951 | 0.97× |
| Montana | 4,000 | 0.78× |
| Vermont | 3,385 | 1.04× |
| Alaska | 2,464 | 0.62× |
| South Dakota | 2,428 | 0.56× |
| North Dakota | 2,250 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoom (TV channel) | 4.96× | Technology & Electronics |
| Akhil Akkineni | 68.31× | Movies & TV |
| Macy's | 2.33× | Shopping |
| God | 2.15× | Politics & Society |
| Cynthia Erivo | 5.11× | Movies & TV |
| hotstar | 8.34× | Movies & TV |
| Season | 2.8× | Travel & Leisure |
| 1.64× | Internet & Social Media | |
| Day | 2.13× | Business & Career |
| Macy's | 1.59× | Shopping |
| MSN | 1.78× | News |
| Larry Ellison | 6.89× | Business & Career |
| Nordstrom rack | 2.13× | Fashion & Accessoires |
| Family (biology) | 2.07× | Kids & Family |
| Old Navy | 1.62× | Fashion & Accessoires |
| Marshalls | 1.81× | Fashion & Accessoires |
| Costco | 1.51× | Shopping |
| Virtue | 1.78× | Politics & Society |
| Ageing | 2.37× | Beauty & Wellness |
| Dresses | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.35 |
| Sustainability | BALANCE | 3.1 |
| Luxury Orientation | PREMIUM | 2.01 |
| Quality Awareness | PREMIUM | 1.98 |
| Indulgence | JOY | 1.59 |
| DIY Mentality | THRILL | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 7.5% |
| United Kingdom | 7.2% |
See Anna Wintour audiences in other countries
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Frequently asked questions
How many fans does Anna Wintour have in United States?
Anna Wintour has an estimated audience of 1,859,211 people in United States, concentrated in California and New York.
What is the gender split and age of Anna Wintour fans?
72.8% of Anna Wintour fans are female, 27.2% are male, with an average age of 34.4 years.
Which brands do Anna Wintour fans like most?
Anna Wintour fans show strongest brand affinity for Zoom (TV channel) (4.96×), Akhil Akkineni (68.31×), and Macy's (2.33×) over the country average.
Where do Anna Wintour fans live in United States?
Anna Wintour fans in United States are most concentrated in California (reach 289,731), New York (reach 224,079), and Texas (reach 179,067). These three regions account for the largest share of the active audience.
What other brands do Anna Wintour fans also like?
Beyond Anna Wintour itself, the audience over-indexes on Akhil Akkineni (68.31×), Macy's (2.33×), God (2.15×), and Cynthia Erivo (5.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Anna Wintour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.