Rascasse Audience Intelligence

Anna Wintour Audience in United States

A data profile of the people who buy, follow and care about Anna Wintour in United States — modelled from more than twelve digital signal sources. Anna Wintour has an estimated audience of 2,088,647 people in United States.

#3among Journalist in United States#2482among Person in United States#1048in Business & Career

The average Anna Wintour fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Zoom (TV channel), Macy's, Akhil Akkineni, with strongest over-indexing on Zoom (TV channel) (4.96× the country average).

Demographically, the Anna Wintour audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anna Wintour fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Zoom (TV channel).

Category: Business & Career · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anna Wintour profile in United States.

Audience size
2.1M
in United States
Gender
72.8%♀
27.2% male
Age
34.4
average years
Country rank
#13767
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anna Wintour fans

72.8% are female, 27.2% are male, average age 34.4.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Anna Wintour audience in United States
MetricValue
Female72.8%
Male27.2%
Average age34.4
Estimated audience size2,088,647
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Anna Wintour audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Anna Wintour audience comes from United States.

Worldwide audience distribution share by country for Anna Wintour
CountryShare
United States25.2%
Brazil8.3%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anna Wintour audience in United States is strongest.

Fig. 05

Top regions by affinity

Anna Wintour fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.98×
02Washington, District of Columbia~10K1.84×
03New Jersey~70K1.50×
04Massachusetts~50K1.46×
05Connecticut~30K1.41×
06California~300K1.38×
07Washington~40K1.19×
08Illinois~70K1.18×
09Rhode Island~7K1.18×
10Maryland~40K1.15×
11Virginia~50K1.12×
12Vermont~4K1.12×
13Florida~100K1.11×
14Oregon~20K1.10×
15Colorado~30K1.09×
16Pennsylvania~70K1.08×
17Texas~200K1.07×
18Hawaii~9K1.07×
19New Hampshire~8K1.04×
20Georgia~60K1.02×
21Maine~7K1.02×
22Delaware~5K1.02×
23Minnesota~30K1.00×
24North Carolina~50K0.98×
25Utah~20K0.97×
26Arizona~40K0.93×
27Michigan~40K0.92×
28Louisiana~20K0.92×
29Nevada~20K0.92×
30Ohio~50K0.89×
31South Carolina~20K0.89×
32New Mexico~8K0.88×
33Missouri~30K0.87×
34Tennessee~30K0.86×
35Wisconsin~20K0.86×
36Kansas~10K0.84×
37Montana~4K0.84×
38Indiana~30K0.82×
39Idaho~8K0.82×
40Kentucky~20K0.81×
41Oklahoma~20K0.81×
42Nebraska~8K0.81×
43Alaska~3K0.80×
44Alabama~20K0.78×
45Arkansas~10K0.78×
46Iowa~10K0.75×
47Mississippi~10K0.70×
48West Virginia~6K0.70×
49South Dakota~3K0.70×
50North Dakota~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Anna Wintour, United States
0.70×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anna Wintour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anna Wintour audience
#·InterestCategoryAffinity×
01Akhil AkkineniMovies & TV68.31×
02hotstarMovies & TV8.34×
03Victoria BeckhamFashion & Accessoires7.37×
04Larry EllisonBusiness & Career6.89×
05Cynthia ErivoMovies & TV5.11×
06Zoom (TV channel)Technology & Electronics4.96×
07SeasonTravel & Leisure2.80×
08AgeingBeauty & Wellness2.37×
09Macy'sShopping2.33×
10GodPolitics & Society2.15×
11DayBusiness & Career2.13×
12Nordstrom rackFashion & Accessoires2.13×
13Family (biology)Kids & Family2.07×
14MarshallsFashion & Accessoires1.81×
15MSNNews1.78×
16VirtuePolitics & Society1.78×
17PinterestInternet & Social Media1.64×
18Old NavyFashion & Accessoires1.62×
19DressesFashion & Accessoires1.60×
20CostcoShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anna Wintour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anna Wintour audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.83×
Quality AwarenessPREMIUM1.65×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anna Wintour audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Risk AppetiteTHRILL1.00×
Need for SecurityCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anna Wintour have in United States?

Anna Wintour has an estimated audience of 2,088,647 people in United States, concentrated in California and New York.

02

What is the gender split and age of Anna Wintour fans?

72.8% of Anna Wintour fans are female, 27.2% are male, with an average age of 34.4 years.

03

Which brands do Anna Wintour fans like most?

Anna Wintour fans show strongest brand affinity for Zoom (TV channel) (4.96×), Macy's (2.33×), and Akhil Akkineni (68.31×) over the country average.

04

Where do Anna Wintour fans live in United States?

Anna Wintour fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Anna Wintour fans also like?

Beyond Anna Wintour itself, the audience over-indexes on Macy's (2.33×), Akhil Akkineni (68.31×), God (2.15×), and hotstar (8.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Anna Wintour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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