hotstar Audience in United States

hotstar has an estimated audience of 3,775,349 people in United States. 51.4% are female, 48.6% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: NDTV, HDFC Bank, Bank of America, Shah Rukh Khan, Deepika Padukone.

The average hotstar fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include NDTV, HDFC Bank, Bank of America, with strongest over-indexing on NDTV (87.84× the country average). Demographically, the hotstar audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of hotstar fans

Demographic split for hotstar audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.4
Estimated audience size3,775,349

Audience persona

The typical hotstar fan in United States is balanced, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for NDTV.

Top regions in United States

Top regions ranked by reach for hotstar in United States
RegionReachAffinity
California690,3011.66×
Texas526,7901.62×
New York462,0072.19×
Florida223,9340.88×
New Jersey213,1322.22×
Virginia180,7821.97×
Illinois166,5341.32×
Georgia157,0401.35×
Washington152,1382.01×
Pennsylvania121,9840.96×
North Carolina117,1141.03×
Massachusetts114,6041.54×
Ohio106,0610.91×
Michigan102,6341.04×
Arizona77,6021.01×
Maryland72,1541.11×
Oregon67,1801.55×
Missouri66,0781.09×
Indiana60,4620.88×
Tennessee56,5200.75×
Colorado52,7750.89×
Washington, District of Columbia50,7974.48×
Connecticut45,0181.19×
Minnesota44,7950.83×
Alabama38,6700.73×
South Carolina38,4520.68×
Wisconsin34,6340.61×
Kansas33,8011.14×
Kentucky30,7310.65×
Arkansas28,2040.91×
Nevada27,8260.76×
Louisiana27,5180.57×
Oklahoma25,1540.6×
Iowa22,8380.73×
Utah19,2830.57×
Mississippi17,1720.55×
Rhode Island11,6720.97×
Nebraska10,9060.58×
Delaware10,6881.03×
New Hampshire9,7790.66×
Idaho8,5240.45×
Hawaii8,2890.51×
Maine7,8640.58×
New Mexico7,6740.41×
West Virginia6,7580.38×
North Dakota4,4100.57×
South Dakota3,6800.42×
Montana3,2980.31×
Alaska3,1250.39×
Vermont2,8380.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for hotstar audience
BrandAffinityCategory
NDTV87.84×Movies & TV
HDFC Bank142.26×Business & Career
Bank of America6.91×Business & Career
Shah Rukh Khan39.04×Movies & TV
Deepika Padukone41.93×Movies & TV
India national cricket team21.12×Sports
Ranveer Singh36.7×Movies & TV
Katrina Kaif35.56×Movies & TV
Flipkart16.54×Shopping
Ranbir Kapoor40.6×Movies & TV
Akshay Kumar36.96×Movies & TV
Shahid Kapoor41.24×Movies & TV
U.S. Polo Assn.40.78×Fashion & Accessoires
Swing trading14.04×Business & Career
The Tudors25.36×Movies & TV
Autism Awareness7.85×Health
MARIA.B26.06×Fashion & Accessoires
Diabetes mellitus awareness5.26×Health
Pakistan7.79×Travel & Leisure
Anushka Sharma35.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by hotstar audience
TraitClusterScore
Quality AwarenessPREMIUM1.57
Price SensitivityPREMIUM1.55
Risk AppetiteTHRILL1.23
Luxury OrientationPREMIUM1.13
Social Media UsageJOY1.04
Family OrientationCONSERVATISM0.87

Worldwide distribution

Worldwide audience distribution share by country for hotstar
CountryShare
India51.7%
United States13.4%
Indonesia3.5%

See hotstar audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does hotstar have in United States?

hotstar has an estimated audience of 3,775,349 people in United States, concentrated in California and Texas.

What is the gender split and age of hotstar fans?

51.4% of hotstar fans are female, 48.6% are male, with an average age of 37.4 years.

Which brands do hotstar fans like most?

hotstar fans show strongest brand affinity for NDTV (87.84×), HDFC Bank (142.26×), and Bank of America (6.91×) over the country average.

Where do hotstar fans live in United States?

hotstar fans in United States are most concentrated in California (reach 690,301), Texas (reach 526,790), and New York (reach 462,007). These three regions account for the largest share of the active audience.

What other brands do hotstar fans also like?

Beyond hotstar itself, the audience over-indexes on HDFC Bank (142.26×), Bank of America (6.91×), Shah Rukh Khan (39.04×), and Deepika Padukone (41.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for hotstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.