Rascasse Audience Intelligence

hotstar Audience in United States

A data profile of the people who buy, follow and care about hotstar in United States — modelled from more than twelve digital signal sources. hotstar has an estimated audience of 3,784,291 people in United States.

#83among TV Channel in United States#971in Movies & TV

The average hotstar fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include NDTV, Bank of America, HDFC Bank, with strongest over-indexing on NDTV (92.25× the country average).

Demographically, the hotstar audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical hotstar fan in United States is balanced, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for NDTV.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hotstar profile in United States.

Audience size
3.8M
in United States
Gender
51.4%♀
48.6% male
Age
37.4
average years
Country rank
#8425
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of hotstar

51.4% are female, 48.6% are male, average age 37.4.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for hotstar audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.4
Estimated audience size3,784,291
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the hotstar audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4919%
50+17%
Fig. 04

Worldwide distribution

12.8%

of the worldwide hotstar audience comes from United States.

Worldwide audience distribution share by country for hotstar
CountryShare
India53.5%
United States12.8%
Indonesia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hotstar audience in United States is strongest.

Fig. 05

Top regions by affinity

hotstar fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~70K2.46×
02Wyoming~10K2.26×
03New York~400K1.79×
04Washington, District of Columbia~20K1.77×
05New Jersey~100K1.42×
06California~600K1.38×
07Louisiana~60K1.32×
08Georgia~200K1.31×
09Washington~90K1.22×
10Virginia~100K1.15×
11Illinois~100K1.14×
12Florida~300K1.12×
13Tennessee~80K1.09×
14Texas~400K1.08×
15Colorado~60K1.05×
16Mississippi~30K1.02×
17North Carolina~100K1.01×
18Massachusetts~70K0.99×
19Ohio~100K0.98×
20Kentucky~50K0.97×
21Connecticut~40K0.97×
22Delaware~10K0.94×
23South Carolina~50K0.93×
24Arkansas~30K0.93×
25South Dakota~8K0.93×
26Pennsylvania~100K0.92×
27Indiana~60K0.92×
28Maryland~60K0.92×
29Missouri~60K0.92×
30Alabama~50K0.91×
31West Virginia~20K0.91×
32Arizona~70K0.87×
33North Dakota~7K0.87×
34Oregon~40K0.86×
35Idaho~20K0.86×
36Alaska~7K0.86×
37Iowa~30K0.84×
38Rhode Island~10K0.84×
39Montana~9K0.83×
40New Hampshire~10K0.82×
41Michigan~80K0.81×
42Nevada~30K0.77×
43Oklahoma~30K0.76×
44Nebraska~10K0.76×
45New Mexico~10K0.76×
46Maine~10K0.76×
47Minnesota~40K0.73×
48Hawaii~10K0.73×
49Wisconsin~40K0.72×
50Utah~20K0.71×
Fig. 06

Affinity by region

Affinity by region — hotstar, United States
0.71×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hotstar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hotstar audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career95.56×
02NDTVMovies & TV92.25×
03Nifty Fifty'sFood & Beverages89.59×
04U.S. Polo Assn.Fashion & Accessoires50.72×
05Axis BankBusiness & Career50.00×
06Ranbir KapoorMovies & TV36.21×
07Ranveer SinghMovies & TV33.41×
08India national cricket teamSports31.18×
09Shah Rukh KhanMovies & TV30.39×
10Deepika PadukoneMovies & TV30.03×
11Katrina KaifMovies & TV27.29×
12The TudorsMovies & TV23.12×
13Swing tradingBusiness & Career22.93×
14CastingMovies & TV18.90×
15Priyanka ChopraMovies & TV15.74×
16Indian Premier LeagueSports13.49×
17Bank of AmericaBusiness & Career11.78×
18CanvaTechnology & Electronics7.77×
19Planet FitnessSports3.27×
20Indeed.comBusiness & Career3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hotstar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hotstar audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.88×
Quality AwarenessPREMIUM1.75×
Risk AppetiteTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hotstar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
TraditionCONSERVATISM0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does hotstar have in United States?

hotstar has an estimated audience of 3,784,291 people in United States, concentrated in California and New York.

02

What is the gender split and age of hotstar fans?

51.4% of hotstar fans are female, 48.6% are male, with an average age of 37.4 years.

03

Which brands do hotstar fans like most?

hotstar fans show strongest brand affinity for NDTV (92.25×), Bank of America (11.78×), and HDFC Bank (95.56×) over the country average.

04

Where do hotstar fans live in United States?

hotstar fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do hotstar fans also like?

Beyond hotstar itself, the audience over-indexes on Bank of America (11.78×), HDFC Bank (95.56×), India national cricket team (31.18×), and Nifty Fifty's (89.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See hotstar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for hotstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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