hotstar Audience in United States

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hotstar has an estimated audience of 3,775,349 people in United States. 51.4% are female, 48.6% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Noodle (Gorillaz), Product design, Scorpio (comics), Nebraska Cornhuskers football, Pro-Ject.

The average hotstar fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Noodle (Gorillaz), Product design, Scorpio (comics), with strongest over-indexing on Noodle (Gorillaz) (8.34× the country average). Demographically, the hotstar audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of hotstar fans

Demographic split for hotstar audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.4
Estimated audience size3,775,349

Audience persona

The typical hotstar fan in United States is balanced, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Noodle (Gorillaz).

Top regions in United States

Top regions ranked by reach for hotstar in United States
RegionReachAffinity
California690,3011.66×
Texas526,7901.62×
New York462,0072.19×
Florida223,9340.88×
New Jersey213,1322.22×
Virginia180,7821.97×
Illinois166,5341.32×
Georgia157,0401.35×
Washington152,1382.01×
Pennsylvania121,9840.96×
North Carolina117,1141.03×
Massachusetts114,6041.54×
Ohio106,0610.91×
Michigan102,6341.04×
Arizona77,6021.01×
Maryland72,1541.11×
Oregon67,1801.55×
Missouri66,0781.09×
Indiana60,4620.88×
Tennessee56,5200.75×
Colorado52,7750.89×
Washington, District of Columbia50,7974.48×
Connecticut45,0181.19×
Minnesota44,7950.83×
Alabama38,6700.73×
South Carolina38,4520.68×
Wisconsin34,6340.61×
Kansas33,8011.14×
Kentucky30,7310.65×
Arkansas28,2040.91×
Nevada27,8260.76×
Louisiana27,5180.57×
Oklahoma25,1540.6×
Iowa22,8380.73×
Utah19,2830.57×
Mississippi17,1720.55×
Rhode Island11,6720.97×
Nebraska10,9060.58×
Delaware10,6881.03×
New Hampshire9,7790.66×
Idaho8,5240.45×
Hawaii8,2890.51×
Maine7,8640.58×
New Mexico7,6740.41×
West Virginia6,7580.38×
North Dakota4,4100.57×
South Dakota3,6800.42×
Montana3,2980.31×
Alaska3,1250.39×
Vermont2,8380.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for hotstar audience
BrandAffinityCategory
Noodle (Gorillaz)8.34×Music & Radio
Product design3.39×Business & Career
Scorpio (comics)21.12×Literature
Nebraska Cornhuskers football4.14×Sports
Pro-Ject3.93×Music & Radio
Makro14.04×Food & Beverages
Jaguar F-Pace9.8×Cars & Mobility
Mangaka2.99×Literature
Urban horticulture2.4×Home & Garden
Jesse Plemons2.28×Movies & TV
Insulin index9.07×Health
Cam Ward2.43×Sports
JDSU1.88×Business & Career
Nipsey Hussle3.53×Music & Radio
Staycation1.97×Home & Garden
Haverford College16.03×Business & Career
Charlamagne Tha God5.5×Movies & TV
Information sensitivity4.78×Technology & Electronics
Jawaker34.07×Internet & Social Media
CoreLogic10.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by hotstar audience
TraitClusterScore
Quality AwarenessPREMIUM1.57
Price SensitivityPREMIUM1.55
Risk AppetiteTHRILL1.23
Luxury OrientationPREMIUM1.13
Social Media UsageJOY1.04
Family OrientationCONSERVATISM0.87

Worldwide distribution

Worldwide audience distribution share by country for hotstar
CountryShare
India51.7%
United States13.4%
Indonesia3.5%

See hotstar audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does hotstar have in United States?

hotstar has an estimated audience of 3,775,349 people in United States, concentrated in California and Texas.

What is the gender split and age of hotstar fans?

51.4% of hotstar fans are female, 48.6% are male, with an average age of 37.4 years.

Which brands do hotstar fans like most?

hotstar fans show strongest brand affinity for Noodle (Gorillaz) (8.34×), Product design (3.39×), and Scorpio (comics) (21.12×) over the country average.

Where do hotstar fans live in United States?

hotstar fans in United States are most concentrated in California (reach 690,301), Texas (reach 526,790), and New York (reach 462,007). These three regions account for the largest share of the active audience.

What other brands do hotstar fans also like?

Beyond hotstar itself, the audience over-indexes on Product design (3.39×), Scorpio (comics) (21.12×), Nebraska Cornhuskers football (4.14×), and Pro-Ject (3.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for hotstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.