Shah Rukh Khan Audience in United States

Shah Rukh Khan logo

Shah Rukh Khan has an estimated audience of 1,632,186 people in United States. 54.7% are female, 45.3% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Zoom (TV channel), Deepika Padukone, Bollywood Hungama, Katrina Kaif, Priyanka Chopra.

The average Shah Rukh Khan fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zoom (TV channel), Deepika Padukone, Bollywood Hungama, with strongest over-indexing on Zoom (TV channel) (25.52× the country average). Demographically, the Shah Rukh Khan audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Shah Rukh Khan fans

Demographic split for Shah Rukh Khan audience in United States
MetricValue
Female54.7%
Male45.3%
Average age33.6
Estimated audience size1,632,186

Audience persona

The typical Shah Rukh Khan fan in United States is balanced, around 33.6 years old, with strong Quality Awareness tendencies and a notable affinity for Zoom (TV channel).

Top regions in United States

Top regions ranked by reach for Shah Rukh Khan in United States
RegionReachAffinity
California325,2571.81×
Texas254,4501.81×
New York223,2382.45×
New Jersey121,3212.92×
Florida112,4001.02×
Illinois94,0261.73×
Georgia76,3341.52×
Virginia75,5751.9×
Pennsylvania67,6011.23×
Washington56,8051.73×
North Carolina55,1611.12×
Massachusetts50,6391.57×
Ohio49,6120.99×
Michigan46,9671.1×
Maryland45,7891.63×
Arizona39,2491.18×
Minnesota30,8831.32×
Indiana26,6300.89×
Connecticut25,5091.56×
Tennessee21,9840.67×
Colorado20,8720.81×
Missouri19,2880.73×
Wisconsin18,4690.75×
Oregon16,6410.89×
South Carolina15,0450.61×
Kentucky15,0030.73×
Alabama14,8340.65×
Nevada13,1320.83×
Oklahoma11,0870.61×
Louisiana10,3840.49×
Utah10,3790.71×
Arkansas9,6910.72×
Kansas9,3740.73×
Iowa8,4900.63×
Washington, District of Columbia7,2331.47×
Hawaii6,3560.91×
Mississippi6,3430.47×
Nebraska5,5080.67×
Delaware5,4761.22×
New Hampshire5,0340.78×
New Mexico4,4420.54×
Idaho4,2800.52×
Rhode Island3,8650.74×
West Virginia2,8620.38×
Maine2,7600.47×
Alaska2,2690.65×
North Dakota1,7870.53×
Vermont1,6150.56×
South Dakota1,5800.42×
Montana1,4010.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shah Rukh Khan audience
BrandAffinityCategory
Zoom (TV channel)25.52×Technology & Electronics
Deepika Padukone61.92×Movies & TV
Bollywood Hungama49.1×Movies & TV
Katrina Kaif70.26×Movies & TV
Priyanka Chopra27.95×Movies & TV
hotstar30.39×Movies & TV
Tanishq52.33×Fashion & Accessoires
Kalyan Jewellers73.88×Fashion & Accessoires
Shahid Kapoor75.99×Movies & TV
Kalamkari71.95×Home & Garden
Pernia's Pop-Up Shop85.32×Music & Radio
Personalised Gifts25.4×Home & Garden
Flipkart23.9×Shopping
Trisha (actress)63.19×Movies & TV
Kriti Sanon67.26×Movies & TV
Ranveer Singh44.69×Movies & TV
Yami Gautam65.53×Movies & TV
John Abraham (actor)53.04×Movies & TV
NDTV32.84×Movies & TV
Indian Premier League8.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shah Rukh Khan audience
TraitClusterScore
Quality AwarenessPREMIUM2.26
LGBTQ+ IdentityOPEN1.97
Pet OwnershipJOY1.63
Luxury OrientationPREMIUM1.61
Price SensitivityPREMIUM1.55
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Shah Rukh Khan
CountryShare
India46.2%
United States9.3%
Indonesia3.9%

See Shah Rukh Khan audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Shah Rukh Khan have in United States?

Shah Rukh Khan has an estimated audience of 1,632,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Shah Rukh Khan fans?

54.7% of Shah Rukh Khan fans are female, 45.3% are male, with an average age of 33.6 years.

Which brands do Shah Rukh Khan fans like most?

Shah Rukh Khan fans show strongest brand affinity for Zoom (TV channel) (25.52×), Deepika Padukone (61.92×), and Bollywood Hungama (49.1×) over the country average.

Where do Shah Rukh Khan fans live in United States?

Shah Rukh Khan fans in United States are most concentrated in California (reach 325,257), Texas (reach 254,450), and New York (reach 223,238). These three regions account for the largest share of the active audience.

What other brands do Shah Rukh Khan fans also like?

Beyond Shah Rukh Khan itself, the audience over-indexes on Deepika Padukone (61.92×), Bollywood Hungama (49.1×), Katrina Kaif (70.26×), and Priyanka Chopra (27.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shah Rukh Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.