Rascasse Audience Intelligence

Shah Rukh Khan Audience in United States

A data profile of the people who buy, follow and care about Shah Rukh Khan in United States — modelled from more than twelve digital signal sources. Shah Rukh Khan has an estimated audience of 1,642,209 people in United States.

#1079among Actor Actress or TV Star in United States#3243among Person in United States#2703in Movies & TV

The average Shah Rukh Khan fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zoom (TV channel), Deepika Padukone, Bollywood Hungama, with strongest over-indexing on Zoom (TV channel) (25.52× the country average).

Demographically, the Shah Rukh Khan audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shah Rukh Khan fan in United States is balanced, around 33.6 years old, with strong Individualism tendencies and a notable affinity for Zoom (TV channel).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shah Rukh Khan profile in United States.

Audience size
1.6M
in United States
Gender
54.7%♀
45.3% male
Age
33.6
average years
Country rank
#16576
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shah Rukh Khan fans

54.7% are female, 45.3% are male, average age 33.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Shah Rukh Khan audience in United States
MetricValue
Female54.7%
Male45.3%
Average age33.6
Estimated audience size1,642,209
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Shah Rukh Khan audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Shah Rukh Khan audience comes from United States.

Worldwide audience distribution share by country for Shah Rukh Khan
CountryShare
India45.4%
United States9.5%
Indonesia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shah Rukh Khan audience in United States is strongest.

Fig. 05

Top regions by affinity

Shah Rukh Khan fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.78×
02New York~200K2.30×
03Virginia~70K1.84×
04California~300K1.74×
05Texas~200K1.71×
06Washington~60K1.68×
07Illinois~90K1.64×
08Maryland~50K1.63×
09Connecticut~30K1.58×
10Massachusetts~50K1.54×
11Georgia~80K1.51×
12Washington, District of Columbia~7K1.48×
13Delaware~6K1.29×
14Minnesota~30K1.27×
15Pennsylvania~70K1.21×
16Arizona~40K1.12×
17North Carolina~50K1.10×
18Michigan~50K1.08×
19Florida~100K0.98×
20Ohio~50K0.97×
21Oregon~20K0.91×
22Hawaii~6K0.90×
23Indiana~30K0.89×
24Nevada~10K0.87×
25New Hampshire~5K0.85×
26Rhode Island~4K0.82×
27Colorado~20K0.79×
28Wisconsin~20K0.77×
29Arkansas~10K0.76×
30Kentucky~20K0.75×
31Kansas~10K0.75×
32Missouri~20K0.74×
33Alaska~3K0.74×
34Utah~10K0.73×
35Nebraska~6K0.72×
36Vermont~2K0.71×
37Iowa~9K0.69×
38Tennessee~20K0.68×
39North Dakota~2K0.66×
40Alabama~10K0.65×
41Oklahoma~10K0.64×
42South Carolina~20K0.63×
43New Mexico~5K0.61×
44Idaho~5K0.59×
45Maine~3K0.59×
46South Dakota~2K0.57×
47Louisiana~10K0.54×
48Mississippi~7K0.54×
49West Virginia~4K0.52×
50Montana~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Shah Rukh Khan, United States
0.49×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shah Rukh Khan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shah Rukh Khan audience
#·InterestCategoryAffinity×
01W for WomanShopping88.33×
02Pernia's Pop-Up ShopMusic & Radio85.32×
03Shahid KapoorMovies & TV75.99×
04Kalyan JewellersFashion & Accessoires73.88×
05KalamkariHome & Garden71.95×
06Katrina KaifMovies & TV70.26×
07Kriti SanonMovies & TV67.26×
08Yami GautamMovies & TV65.53×
09Trisha (actress)Movies & TV63.19×
10Deepika PadukoneMovies & TV61.92×
11John Abraham (actor)Movies & TV53.04×
12TanishqFashion & Accessoires52.33×
13Bollywood HungamaMovies & TV49.10×
14Ranveer SinghMovies & TV44.69×
15NDTVMovies & TV32.84×
16hotstarMovies & TV30.39×
17Priyanka ChopraMovies & TV27.95×
18Zoom (TV channel)Technology & Electronics25.52×
19Personalised GiftsHome & Garden25.40×
20FlipkartShopping23.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shah Rukh Khan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shah Rukh Khan audience · What stands out
TraitClusterDeviationScore
IndividualismJOY7.08×
Quality AwarenessPREMIUM2.43×
TraditionCONSERVATISM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shah Rukh Khan audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
DIY MentalityTHRILL0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shah Rukh Khan have in United States?

Shah Rukh Khan has an estimated audience of 1,642,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shah Rukh Khan fans?

54.7% of Shah Rukh Khan fans are female, 45.3% are male, with an average age of 33.6 years.

03

Which brands do Shah Rukh Khan fans like most?

Shah Rukh Khan fans show strongest brand affinity for Zoom (TV channel) (25.52×), Deepika Padukone (61.92×), and Bollywood Hungama (49.1×) over the country average.

04

Where do Shah Rukh Khan fans live in United States?

Shah Rukh Khan fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shah Rukh Khan fans also like?

Beyond Shah Rukh Khan itself, the audience over-indexes on Deepika Padukone (61.92×), Bollywood Hungama (49.1×), Katrina Kaif (70.26×), and Priyanka Chopra (27.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Shah Rukh Khan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shah Rukh Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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