NDTV Audience in United States
NDTV has an estimated audience of 1,412,481 people in United States. 40.9% are female, 59.1% are male, average age 35.9. Top regions: California, Texas, New Jersey. Top brand affinities: Zoom (TV channel), Cricbuzz, hotstar, New Delhi, Kriti Sanon.
The average NDTV fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Zoom (TV channel), Cricbuzz, hotstar, with strongest over-indexing on Zoom (TV channel) (81.25× the country average). Demographically, the NDTV audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of NDTV fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 35.9 |
| Estimated audience size | 1,412,481 |
Audience persona
The typical NDTV fan in United States is more male, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Zoom (TV channel).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 313,200 | 2.02× |
| Texas | 266,537 | 2.19× |
| New Jersey | 161,315 | 4.49× |
| New York | 87,154 | 1.1× |
| Illinois | 85,383 | 1.81× |
| North Carolina | 82,763 | 1.95× |
| Florida | 76,241 | 0.8× |
| Georgia | 73,169 | 1.68× |
| Virginia | 68,209 | 1.98× |
| Washington | 66,818 | 2.36× |
| Massachusetts | 62,396 | 2.24× |
| Pennsylvania | 60,158 | 1.26× |
| Michigan | 54,405 | 1.47× |
| Ohio | 45,079 | 1.04× |
| Maryland | 43,896 | 1.81× |
| Arizona | 37,564 | 1.3× |
| Connecticut | 26,075 | 1.84× |
| Indiana | 25,620 | 0.99× |
| Tennessee | 23,471 | 0.83× |
| Missouri | 19,978 | 0.88× |
| South Carolina | 17,545 | 0.83× |
| Oregon | 17,295 | 1.07× |
| Colorado | 16,806 | 0.75× |
| Minnesota | 16,322 | 0.81× |
| Wisconsin | 12,962 | 0.61× |
| Arkansas | 8,952 | 0.77× |
| Iowa | 8,049 | 0.69× |
| Delaware | 7,528 | 1.93× |
| Alabama | 7,420 | 0.38× |
| Kentucky | 6,358 | 0.36× |
| Nevada | 6,273 | 0.46× |
| Kansas | 5,229 | 0.47× |
| New Hampshire | 5,224 | 0.94× |
| Louisiana | 5,201 | 0.29× |
| Oklahoma | 5,011 | 0.32× |
| Washington, District of Columbia | 4,845 | 1.14× |
| Utah | 4,354 | 0.34× |
| New Mexico | 3,511 | 0.5× |
| Nebraska | 3,144 | 0.44× |
| West Virginia | 2,768 | 0.42× |
| Mississippi | 2,293 | 0.2× |
| Rhode Island | 2,240 | 0.5× |
| North Dakota | 1,971 | 0.68× |
| Hawaii | 1,662 | 0.27× |
| Idaho | 1,439 | 0.2× |
| Maine | 1,422 | 0.28× |
| South Dakota | 1,186 | 0.36× |
| Montana | 749 | 0.19× |
| Alaska | 677 | 0.22× |
| Wyoming | 654 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoom (TV channel) | 81.25× | Technology & Electronics |
| Cricbuzz | 117.69× | Sports |
| hotstar | 92.25× | Movies & TV |
| New Delhi | 85.94× | Travel & Leisure |
| Kriti Sanon | 202.4× | Movies & TV |
| Yami Gautam | 204.66× | Movies & TV |
| Trisha (actress) | 173.13× | Movies & TV |
| Shriya Saran | 237.56× | Movies & TV |
| Sialkot | 149.34× | Travel & Leisure |
| Colors (TV channel) | 79.67× | Movies & TV |
| Asia Cup | 51.3× | Sports |
| Bollywood Hungama | 72.64× | Movies & TV |
| Shahid Kapoor | 136.76× | Movies & TV |
| Hindustan | 159.66× | Politics & Society |
| Jaipur | 123.73× | Travel & Leisure |
| Karisma Kapoor | 130.37× | Movies & TV |
| Saif Ali Khan | 127.39× | Movies & TV |
| John Abraham (actor) | 105.6× | Movies & TV |
| Disha Patani | 122.57× | Movies & TV |
| Kajol | 115.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.03 |
| Travelling | THRILL | 1.6 |
| Risk Appetite | THRILL | 1.48 |
| Career Orientation | POWER | 1.43 |
| Design Affinity | PREMIUM | 1.35 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 56.0% |
| United States | 7.8% |
| United Arab Emirates | 5.8% |
See NDTV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does NDTV have in United States?
NDTV has an estimated audience of 1,412,481 people in United States, concentrated in California and Texas.
What is the gender split and age of NDTV fans?
40.9% of NDTV fans are female, 59.1% are male, with an average age of 35.9 years.
Which brands do NDTV fans like most?
NDTV fans show strongest brand affinity for Zoom (TV channel) (81.25×), Cricbuzz (117.69×), and hotstar (92.25×) over the country average.
Where do NDTV fans live in United States?
NDTV fans in United States are most concentrated in California (reach 313,200), Texas (reach 266,537), and New Jersey (reach 161,315). These three regions account for the largest share of the active audience.
What other brands do NDTV fans also like?
Beyond NDTV itself, the audience over-indexes on Cricbuzz (117.69×), hotstar (92.25×), New Delhi (85.94×), and Kriti Sanon (202.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NDTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.