Rascasse Audience Intelligence

NDTV Audience in United States

A data profile of the people who buy, follow and care about NDTV in United States — modelled from more than twelve digital signal sources. NDTV has an estimated audience of 1,403,556 people in United States.

#195among TV Channel in United States#3136in Movies & TV

The average NDTV fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Zoom (TV channel), Cricbuzz, hotstar, with strongest over-indexing on Zoom (TV channel) (81.25× the country average).

Demographically, the NDTV audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NDTV fan in United States is more male, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Zoom (TV channel).

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NDTV profile in United States.

Audience size
1.4M
in United States
Gender
40.9%♀
59.1% male
Age
35.9
average years
Country rank
#18658
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NDTV

40.9% are female, 59.1% are male, average age 35.9.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for NDTV audience in United States
MetricValue
Female40.9%
Male59.1%
Average age35.9
Estimated audience size1,403,556
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the NDTV audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3923%
40-4917%
50+13%
Fig. 04

Worldwide distribution

7.9%

of the worldwide NDTV audience comes from United States.

Worldwide audience distribution share by country for NDTV
CountryShare
India57.1%
United States7.9%
United Arab Emirates4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NDTV audience in United States is strongest.

Fig. 05

Top regions by affinity

NDTV fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K4.27×
02Washington~60K2.21×
03Massachusetts~60K2.13×
04Texas~300K2.09×
05California~300K1.92×
06North Carolina~80K1.91×
07Virginia~60K1.88×
08Delaware~7K1.87×
09Connecticut~30K1.81×
10Maryland~40K1.79×
11Illinois~80K1.68×
12Georgia~70K1.66×
13Michigan~50K1.40×
14Arizona~40K1.22×
15Pennsylvania~60K1.20×
16Washington, District of Columbia~5K1.12×
17New York~90K1.08×
18Oregon~20K1.05×
19Ohio~40K1.03×
20New Hampshire~5K0.96×
21Indiana~20K0.94×
22North Dakota~3K0.88×
23Missouri~20K0.84×
24Tennessee~20K0.83×
25Colorado~20K0.80×
26South Carolina~20K0.80×
27Minnesota~20K0.80×
28Arkansas~9K0.80×
29Florida~80K0.79×
30Iowa~9K0.78×
31Wisconsin~10K0.63×
32Kansas~7K0.59×
33West Virginia~4K0.58×
34New Mexico~4K0.57×
35Rhode Island~2K0.54×
36Nebraska~4K0.52×
37South Dakota~2K0.52×
38Wyoming~1K0.52×
39Louisiana~9K0.47×
40Nevada~6K0.47×
41Kentucky~8K0.46×
42Alabama~9K0.44×
43Alaska~1K0.43×
44Utah~5K0.42×
45Oklahoma~6K0.41×
46Maine~2K0.40×
47Hawaii~2K0.38×
48Idaho~3K0.37×
49Montana~1K0.36×
50Mississippi~4K0.33×
Fig. 06

Affinity by region

Affinity by region — NDTV, United States
0.33×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NDTV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NDTV audience
#·InterestCategoryAffinity×
01LagaanMovies & TV245.34×
02Shriya SaranMovies & TV237.56×
03Yami GautamMovies & TV204.66×
04Kriti SanonMovies & TV202.40×
05Trisha (actress)Movies & TV173.13×
06HindustanPolitics & Society159.66×
07SialkotTravel & Leisure149.34×
08Shahid KapoorMovies & TV136.76×
09Sunrisers HyderabadSports133.28×
10Saif Ali KhanMovies & TV127.39×
11JaipurTravel & Leisure123.73×
12Disha PataniMovies & TV122.57×
13CricbuzzSports117.69×
14KahaaniMovies & TV96.44×
15hotstarMovies & TV92.25×
16New DelhiTravel & Leisure85.94×
17Zoom (TV channel)Technology & Electronics81.25×
18Colors (TV channel)Movies & TV79.67×
19Bollywood HungamaMovies & TV72.64×
20KolkataTravel & Leisure66.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NDTV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NDTV audience · What stands out
TraitClusterDeviationScore
IndividualismJOY5.29×
TraditionCONSERVATISM2.41×
Career OrientationPOWER1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NDTV audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NDTV have in United States?

NDTV has an estimated audience of 1,403,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NDTV fans?

40.9% of NDTV fans are female, 59.1% are male, with an average age of 35.9 years.

03

Which brands do NDTV fans like most?

NDTV fans show strongest brand affinity for Zoom (TV channel) (81.25×), Cricbuzz (117.69×), and hotstar (92.25×) over the country average.

04

Where do NDTV fans live in United States?

NDTV fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do NDTV fans also like?

Beyond NDTV itself, the audience over-indexes on Cricbuzz (117.69×), hotstar (92.25×), Trisha (actress) (173.13×), and Yami Gautam (204.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See NDTV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NDTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →