Rascasse Audience Intelligence

Colors (TV channel) Audience in United States

A data profile of the people who buy, follow and care about Colors (TV channel) in United States — modelled from more than twelve digital signal sources. Colors (TV channel) has an estimated audience of 1,780,490 people in United States.

#162among TV Channel in United States#2481in Movies & TV

Colors (TV channel) fans in United States are concentrated in California, with strong brand affinity for NDTV.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NDTV, Saif Ali Khan, Ranbir Kapoor, with strongest over-indexing on NDTV (79.67× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colors (TV channel) fan in United States shows strong Price Sensitivity tendencies and a notable affinity for NDTV.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colors (TV channel) profile in United States.

Audience size
1.8M
in United States
Country rank
#15594
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Colors (TV channel)

Fig. 02

Gender split

Demographic split for Colors (TV channel) audience in United States
MetricValue
Estimated audience size1,780,490
Fig. 04

Worldwide distribution

8.2%

of the worldwide Colors (TV channel) audience comes from United States.

Worldwide audience distribution share by country for Colors (TV channel)
CountryShare
India68.6%
United States8.2%
United Arab Emirates3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colors (TV channel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Colors (TV channel) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.53×
02Mississippi~20K1.32×
03Texas~200K1.22×
04Louisiana~30K1.22×
05Oklahoma~20K1.19×
06Arkansas~20K1.18×
07Alabama~30K1.16×
08Rhode Island~6K1.16×
09Georgia~60K1.13×
10Kentucky~20K1.09×
11North Carolina~60K1.08×
12Indiana~30K1.08×
13South Carolina~30K1.08×
14New Mexico~9K1.07×
15California~200K1.06×
16West Virginia~8K1.06×
17Idaho~9K1.05×
18Oregon~20K1.04×
19Kansas~10K1.04×
20Arizona~40K1.03×
21Missouri~30K1.03×
22Tennessee~30K1.01×
23Alaska~4K1.01×
24Michigan~40K1.00×
25Nevada~20K1.00×
26Nebraska~8K0.98×
27Ohio~50K0.97×
28Iowa~10K0.97×
29Delaware~5K0.97×
30South Dakota~4K0.97×
31Pennsylvania~60K0.96×
32Maryland~30K0.96×
33Colorado~30K0.96×
34Florida~100K0.95×
35Virginia~40K0.95×
36Washington~30K0.95×
37North Dakota~3K0.95×
38Illinois~50K0.94×
39Minnesota~20K0.94×
40Hawaii~7K0.94×
41New Jersey~40K0.93×
42New York~90K0.91×
43Wisconsin~20K0.88×
44Connecticut~10K0.85×
45Wyoming~2K0.85×
46Massachusetts~30K0.83×
47Montana~4K0.82×
48Maine~5K0.81×
49New Hampshire~5K0.69×
50Washington, District of Columbia~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Colors (TV channel), United States
0.69×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colors (TV channel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colors (TV channel) audience
#·InterestCategoryAffinity×
01Saif Ali KhanMovies & TV116.69×
02DMAXMovies & TV93.48×
03Ranbir KapoorMovies & TV91.64×
04KajolMovies & TV80.05×
05NDTVMovies & TV79.67×
06HDFC BankBusiness & Career73.22×
07HindustanPolitics & Society68.36×
08Ranveer SinghMovies & TV64.13×
09Anushka SharmaMovies & TV59.07×
10Shahid KapoorMovies & TV56.45×
11Axis BankBusiness & Career49.23×
12Akshay KumarMovies & TV46.25×
13Alia BhattMovies & TV45.68×
14U.S. Polo Assn.Fashion & Accessoires41.63×
15Shah Rukh KhanMovies & TV27.61×
16Deepika PadukoneMovies & TV27.05×
17HindiPolitics & Society26.18×
18Cotton OnFashion & Accessoires24.98×
19Sri LankaTravel & Leisure23.23×
20Priyanka ChopraMovies & TV14.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colors (TV channel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colors (TV channel) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.08×
Quality AwarenessPREMIUM2.36×
IndulgenceJOY2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colors (TV channel) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
DIY MentalityTHRILL0.87×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Colors (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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