Colors (TV channel) Audience in United States

Colors (TV channel) has an estimated audience of 1,707,067 people in United States. Top regions: California, Texas, Florida. Top brand affinities: NDTV, Ranbir Kapoor, Saif Ali Khan, HDFC Bank, Autism Awareness.

Colors (TV channel) fans in United States are concentrated in California, with strong brand affinity for NDTV. The audience is concentrated in California, Texas, Florida. Top brand affinities include NDTV, Ranbir Kapoor, Saif Ali Khan, with strongest over-indexing on NDTV (63.92× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Colors (TV channel) fans

Demographic split for Colors (TV channel) audience in United States
MetricValue
Estimated audience size1,707,067

Audience persona

The typical Colors (TV channel) fan in United States shows strong Price Sensitivity tendencies and a notable affinity for NDTV.

Top regions in United States

Top regions ranked by reach for Colors (TV channel) in United States
RegionReachAffinity
California215,0361.15×
Texas190,2091.3×
Florida121,9351.06×
New York96,2381.01×
Georgia60,5831.15×
Pennsylvania55,8730.97×
North Carolina55,3191.08×
Illinois54,1680.95×
Ohio48,8740.93×
Michigan46,3211.04×
New Jersey42,7640.98×
Virginia41,0950.99×
Arizona37,4381.07×
Tennessee36,3861.06×
Washington34,8011.02×
Indiana33,4971.07×
Massachusetts29,0720.86×
Maryland29,0180.99×
Alabama28,3021.19×
Missouri27,8791.01×
Colorado27,3711.02×
Louisiana26,9471.22×
South Carolina26,3221.02×
Utah23,7201.55×
Minnesota23,2270.95×
Wisconsin22,3170.87×
Kentucky21,9051.02×
Oklahoma21,8601.15×
Oregon19,4630.99×
Mississippi17,3271.23×
Nevada16,6181.01×
Arkansas15,9011.13×
Connecticut14,3000.84×
Iowa13,7850.98×
Kansas13,6481.01×
New Mexico8,6391.01×
Idaho8,6321.01×
West Virginia8,4971.07×
Nebraska8,3420.97×
Hawaii7,1210.97×
Rhode Island6,6481.22×
Delaware4,6620.99×
Maine4,5270.74×
New Hampshire4,3410.65×
Washington, District of Columbia3,9340.77×
Montana3,5070.74×
South Dakota3,4090.86×
Alaska3,1280.86×
North Dakota3,0510.87×
Wyoming1,9060.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colors (TV channel) audience
BrandAffinityCategory
NDTV63.92×Movies & TV
Ranbir Kapoor91.3×Movies & TV
Saif Ali Khan107×Movies & TV
HDFC Bank96.84×Business & Career
Autism Awareness19.03×Health
Ranveer Singh62.57×Movies & TV
Diabetes mellitus awareness12.48×Health
Hindi22.01×Politics & Society
Akshay Kumar61.65×Movies & TV
Kajol70.25×Movies & TV
Shahid Kapoor64.99×Movies & TV
Anushka Sharma66.41×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bigg Boss50.55×Movies & TV
Shah Rukh Khan31.92×Movies & TV
Kolkata Knight Riders36.7×Sports
Deepika Padukone33.97×Movies & TV
Income tax13.19×Business & Career
Mahesh Babu52.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colors (TV channel) audience
TraitClusterScore
Price SensitivityPREMIUM2.9
Quality AwarenessPREMIUM2.23
Pet OwnershipJOY1.76
Risk AppetiteTHRILL1.63
IndulgenceJOY1.48
LGBTQ+ IdentityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Colors (TV channel)
CountryShare
India69.2%
United States8.0%
United Arab Emirates3.1%

See Colors (TV channel) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Colors (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.