Colors (TV channel) Audience in United States

Colors (TV channel) logo

Colors (TV channel) has an estimated audience of 1,707,067 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Jaguar F-Pace, Klout, The Halal Guys, Pro-Ject, Voter registration.

Colors (TV channel) fans in United States are concentrated in California, with strong brand affinity for Jaguar F-Pace. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaguar F-Pace, Klout, The Halal Guys, with strongest over-indexing on Jaguar F-Pace (35.7× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Colors (TV channel) fans

Demographic split for Colors (TV channel) audience in United States
MetricValue
Estimated audience size1,707,067

Audience persona

The typical Colors (TV channel) fan in United States shows strong Price Sensitivity tendencies and a notable affinity for Jaguar F-Pace.

Top regions in United States

Top regions ranked by reach for Colors (TV channel) in United States
RegionReachAffinity
California215,0361.15×
Texas190,2091.3×
Florida121,9351.06×
New York96,2381.01×
Georgia60,5831.15×
Pennsylvania55,8730.97×
North Carolina55,3191.08×
Illinois54,1680.95×
Ohio48,8740.93×
Michigan46,3211.04×
New Jersey42,7640.98×
Virginia41,0950.99×
Arizona37,4381.07×
Tennessee36,3861.06×
Washington34,8011.02×
Indiana33,4971.07×
Massachusetts29,0720.86×
Maryland29,0180.99×
Alabama28,3021.19×
Missouri27,8791.01×
Colorado27,3711.02×
Louisiana26,9471.22×
South Carolina26,3221.02×
Utah23,7201.55×
Minnesota23,2270.95×
Wisconsin22,3170.87×
Kentucky21,9051.02×
Oklahoma21,8601.15×
Oregon19,4630.99×
Mississippi17,3271.23×
Nevada16,6181.01×
Arkansas15,9011.13×
Connecticut14,3000.84×
Iowa13,7850.98×
Kansas13,6481.01×
New Mexico8,6391.01×
Idaho8,6321.01×
West Virginia8,4971.07×
Nebraska8,3420.97×
Hawaii7,1210.97×
Rhode Island6,6481.22×
Delaware4,6620.99×
Maine4,5270.74×
New Hampshire4,3410.65×
Washington, District of Columbia3,9340.77×
Montana3,5070.74×
South Dakota3,4090.86×
Alaska3,1280.86×
North Dakota3,0510.87×
Wyoming1,9060.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colors (TV channel) audience
BrandAffinityCategory
Jaguar F-Pace35.7×Cars & Mobility
Klout107×Technology & Electronics
The Halal Guys7.45×Food & Beverages
Pro-Ject4.58×Music & Radio
Voter registration5.25×Politics & Society
Jesse Plemons3.41×Movies & TV
Haverford College25.41×Business & Career
JDSU2.61×Business & Career
Natural rubber1.62×Cars & Mobility
Jeepney17.31×Cars & Mobility
Nebraska Cornhuskers football2.74×Sports
Noodle (Gorillaz)2.53×Music & Radio
Mangaka2.53×Literature
CoreLogic12.36×Business & Career
Electrolyte2.61×Health
UK garage2.88×Music & Radio
Defrutum90.75×Food & Beverages
Scorpio (comics)8.41×Literature
EShakti5.22×Shopping
Necktie2.45×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colors (TV channel) audience
TraitClusterScore
Price SensitivityPREMIUM2.9
Quality AwarenessPREMIUM2.23
Pet OwnershipJOY1.76
Risk AppetiteTHRILL1.63
IndulgenceJOY1.48
LGBTQ+ IdentityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Colors (TV channel)
CountryShare
India69.2%
United States8.0%
United Arab Emirates3.1%

See Colors (TV channel) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Colors (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.