A data profile of the people who buy, follow and care about Colors (TV channel) in India — modelled from more than twelve digital signal sources. Colors (TV channel) has an estimated audience of 14,858,430 people in India.
Colors (TV channel) has an estimated audience of 14,858,430 people in India. Top brand affinities: India national cricket team, Harry Potter, Superman, Virat Kohli, Star Plus.
Top brand affinities include India national cricket team, Harry Potter, Superman, with strongest over-indexing on India national cricket team (1.63× the country average).
The typical Colors (TV channel) fan in India shows strong Early Adopter Mentality tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Colors (TV channel) profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 14,858,430 |
of the worldwide Colors (TV channel) audience comes from India.
| Country | Share |
|---|---|
| India | 68.6% |
| United States | 8.2% |
| United Arab Emirates | 3.0% |
The strongest cross-interests of the Colors (TV channel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Star Plus | Movies & TV | 3.22× | ||
| 02 | True Detective | Movies & TV | 2.32× | ||
| 03 | Alia Bhatt | Movies & TV | 2.14× | ||
| 04 | Embroidery | Home & Garden | 2.06× | ||
| 05 | Big Bash League | Sports | 2.06× | ||
| 06 | Harry Potter | Movies & TV | 2.05× | ||
| 07 | BSE SENSEX | Business & Career | 2.04× | ||
| 08 | Ranveer Singh | Movies & TV | 2.04× | ||
| 09 | Chennai | Travel & Leisure | 1.96× | ||
| 10 | Amitabh Bachchan | Movies & TV | 1.94× | ||
| 11 | Superman | Movies & TV | 1.90× | ||
| 12 | Kolkata Knight Riders | Sports | 1.74× | ||
| 13 | Rohit Sharma | Sports | 1.73× | ||
| 14 | Chennai Super Kings | Sports | 1.68× | ||
| 15 | Cash on delivery | Business & Career | 1.66× | ||
| 16 | India national cricket team | Sports | 1.63× | ||
| 17 | Virat Kohli | Sports | 1.62× | ||
| 18 | Mutual fund | Business & Career | 1.61× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Pakistan | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Quality Awareness | PREMIUM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Colors (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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