A data profile of the people who buy, follow and care about STAR Sports in India — modelled from more than twelve digital signal sources. STAR Sports has an estimated audience of 13,151,455 people in India.
STAR Sports has an estimated audience of 13,151,455 people in India. 25.1% are female, 74.9% are male, average age 28.7. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Chennai.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.65× the country average).
Demographically, the STAR Sports audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical STAR Sports fan in India is more male, around 28.7 years old, with strong Indulgence tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the STAR Sports profile in India.
25.1% are female, 74.9% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 28.7 |
| Estimated audience size | 13,151,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide STAR Sports audience comes from India.
| Country | Share |
|---|---|
| India | 81.9% |
| United Arab Emirates | 2.6% |
| Saudi Arabia | 2.6% |
The strongest cross-interests of the STAR Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OnePlus | Technology & Electronics | 2.39× | ||
| 02 | Embroidery | Home & Garden | 2.17× | ||
| 03 | Big Bash League | Sports | 2.16× | ||
| 04 | Casino | Games | 2.10× | ||
| 05 | Salman Khan | Movies & TV | 2.09× | ||
| 06 | England cricket team | Sports | 2.03× | ||
| 07 | Chennai | Travel & Leisure | 2.00× | ||
| 08 | Amitabh Bachchan | Movies & TV | 2.00× | ||
| 09 | Rohit Sharma | Sports | 1.98× | ||
| 10 | Kolkata Knight Riders | Sports | 1.97× | ||
| 11 | Pakistan national cricket team | Sports | 1.97× | ||
| 12 | India national cricket team | Sports | 1.82× | ||
| 13 | Chennai Super Kings | Sports | 1.81× | ||
| 14 | Investment banking | Business & Career | 1.78× | ||
| 15 | Virat Kohli | Sports | 1.74× | ||
| 16 | Party dress | Fashion & Accessoires | 1.73× | ||
| 17 | Rummy | Games | 1.66× | ||
| 18 | Pakistan | Travel & Leisure | 1.66× | ||
| 19 | Indian Premier League | Sports | 1.65× | ||
| 20 | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.62× | |
| Early Adopter Mentality | POWER | 1.45× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.71× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for STAR Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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