A data profile of the people who buy, follow and care about Aaj Tak in India — modelled from more than twelve digital signal sources. Aaj Tak has an estimated audience of 24,168,090 people in India.
Aaj Tak has an estimated audience of 24,168,090 people in India. 18.0% are female, 82.0% are male, average age 32.1. Top brand affinities: Breaking news, Radio, Real property, Activism, Videography.
Top brand affinities include Breaking news, Radio, Real property, with strongest over-indexing on Breaking news (1.78× the country average).
Demographically, the Aaj Tak audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Aaj Tak fan in India is more male, around 32.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Aaj Tak profile in India.
18.0% are female, 82.0% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 18.0% |
| Male | 82.0% |
| Average age | 32.1 |
| Estimated audience size | 24,168,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 33% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Aaj Tak audience comes from India.
| Country | Share |
|---|---|
| India | 81.8% |
| China | 2.1% |
| United States | 1.9% |
The strongest cross-interests of the Aaj Tak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.69× | ||
| 02 | Videography | Internet & Social Media | 2.24× | ||
| 03 | Spanish language | Politics & Society | 2.16× | ||
| 04 | Activism | Politics & Society | 2.07× | ||
| 05 | Table tennis | Sports | 1.83× | ||
| 06 | Breakfast television | Movies & TV | 1.80× | ||
| 07 | OnePlus | Technology & Electronics | 1.79× | ||
| 08 | Breaking news | Movies & TV | 1.78× | ||
| 09 | Knitting | Home & Garden | 1.74× | ||
| 10 | BBC | Movies & TV | 1.74× | ||
| 11 | Traditional medicine | Health | 1.72× | ||
| 12 | Radio | Technology & Electronics | 1.70× | ||
| 13 | Fertilizer | Home & Garden | 1.70× | ||
| 14 | romantic comedies | Movies & TV | 1.63× | ||
| 15 | Nobel Peace Prize | Politics & Society | 1.61× | ||
| 16 | Health insurance | Business & Career | 1.56× | ||
| 17 | Sedan (automobile) | Cars & Mobility | 1.56× | ||
| 18 | Air purifier | Home & Garden | 1.54× | ||
| 19 | Vehicle insurance | Cars & Mobility | 1.52× | ||
| 20 | Life insurance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Career Orientation | POWER | 1.35× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.61× | |
| Mindfulness | BALANCE | 0.67× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Aaj Tak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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