A data profile of the people who buy, follow and care about Activism in India — modelled from more than twelve digital signal sources. Activism has an estimated audience of 8,956,333 people in India.
The average Activism fan in India is 35.4 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Peacemaker, Dharmendra, Aaj Tak, with strongest over-indexing on Peacemaker (6.17× the country average).
Demographically, the Activism audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Activism fan in India is more male, around 35.4 years old, with strong Tradition tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Activism profile in India.
18.6% are female, 81.4% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 35.4 |
| Estimated audience size | 8,956,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Activism audience comes from India.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~10K | 1.36× | |
| 02 | Goa | ~10K | 1.12× | |
| 03 | Nagaland | ~7K | 1.12× | |
| 04 | Assam | ~100K | 1.11× | |
| 05 | Manipur | ~10K | 1.09× | |
| 06 | Sikkim | ~4K | 1.09× | |
| 07 | Mizoram | ~7K | 1.07× | |
| 08 | Arunachal Pradesh | ~6K | 1.05× | |
| 09 | Jammu and Kashmir | ~40K | 1.04× | |
| 10 | Tripura | ~10K | 1.02× | |
| 11 | Tamil Nadu | ~200K | 0.95× | |
| 12 | Uttarakhand | ~40K | 0.95× | |
| 13 | Himachal Pradesh | ~30K | 0.95× | |
| 14 | Bihar | ~200K | 0.91× | |
| 15 | Jharkhand | ~70K | 0.91× | |
| 16 | Kerala | ~100K | 0.87× | |
| 17 | Chhattisgarh | ~50K | 0.87× | |
| 18 | Uttar Pradesh | ~400K | 0.86× | |
| 19 | Karnataka | ~200K | 0.84× | |
| 20 | Maharashtra | ~400K | 0.83× | |
| 21 | Madhya Pradesh | ~100K | 0.82× | |
| 22 | Haryana | ~100K | 0.82× | |
| 23 | Telangana | ~100K | 0.81× | |
| 24 | Punjab (region) | ~100K | 0.81× | |
| 25 | West Bengal | ~200K | 0.80× | |
| 26 | Andhra Pradesh | ~90K | 0.79× | |
| 27 | Odisha | ~70K | 0.78× | |
| 28 | Rajasthan | ~100K | 0.73× | |
| 29 | Gujarat | ~200K | 0.64× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daredevil (film) | Movies & TV | 6.41× | ||
| 02 | Sholay The Movie | Movie / TV Show / Series | 6.38× | ||
| 03 | Peacemaker | Movies & TV | 6.17× | ||
| 04 | Indira Gandhi | Politics & Society | 3.46× | ||
| 05 | Neem Karoli Baba | Politics & Society | 2.80× | ||
| 06 | Kinesiology | Health | 2.77× | ||
| 07 | Social change | Politics & Society | 2.68× | ||
| 08 | Rahul Gandhi | Politics & Society | 2.60× | ||
| 09 | Rajiv Gandhi | Politics & Society | 2.54× | ||
| 10 | Dharmendra | Movies & TV | 2.33× | ||
| 11 | Local news | News | 2.25× | ||
| 12 | Aaj Tak | Movies & TV | 2.07× | ||
| 13 | Bhojpuri language | Politics & Society | 2.04× | ||
| 14 | Indo-Aryan languages | Politics & Society | 1.80× | ||
| 15 | Hindustani language | Politics & Society | 1.74× | ||
| 16 | Radio | Technology & Electronics | 1.63× | ||
| 17 | Education | Business & Career | 1.62× | ||
| 18 | Breaking news | Movies & TV | 1.62× | ||
| 19 | News broadcasting | Business & Career | 1.56× | ||
| 20 | Rajasthan Royals | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.37× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Design Affinity | PREMIUM | 0.70× | |
| Individualism | JOY | 0.73× |
Activism has an estimated audience of 8,956,333 people in India, concentrated in Uttar Pradesh and Maharashtra.
18.6% of Activism fans are female, 81.4% are male, with an average age of 35.4 years.
Activism fans show strongest brand affinity for Peacemaker (6.17×), Dharmendra (2.33×), and Aaj Tak (2.07×) over the country average.
Activism fans in India are most concentrated in Uttar Pradesh (reach ~400K), Maharashtra (reach ~400K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on Dharmendra (2.33×), Aaj Tak (2.07×), Sholay The Movie (6.38×), and Education (1.62×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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