A data profile of the people who buy, follow and care about Hindustani language in India — modelled from more than twelve digital signal sources. Hindustani language has an estimated audience of 16,959,406 people in India.
Hindustani language has an estimated audience of 16,959,406 people in India. 26.5% are female, 73.5% are male, average age 31.3. Top brand affinities: Hindi, NDTV, Hindustan, Radio, Kolkata Knight Riders.
Top brand affinities include Hindi, NDTV, Hindustan, with strongest over-indexing on Hindi (1.51× the country average).
Demographically, the Hindustani language audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Hindustani language fan in India is more male, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Hindi.
The key figures that characterise the Hindustani language profile in India.
26.5% are female, 73.5% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 31.3 |
| Estimated audience size | 16,959,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Hindustani language audience comes from India.
| Country | Share |
|---|---|
| India | 49.4% |
| Pakistan | 7.1% |
| Saudi Arabia | 4.9% |
The strongest cross-interests of the Hindustani language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindustan | Politics & Society | 2.57× | ||
| 02 | Crochet | Home & Garden | 2.49× | ||
| 03 | Modern art | Arts & Culture | 2.15× | ||
| 04 | NDTV | Movies & TV | 2.06× | ||
| 05 | England cricket team | Sports | 1.90× | ||
| 06 | BSE SENSEX | Business & Career | 1.86× | ||
| 07 | Ranveer Singh | Movies & TV | 1.80× | ||
| 08 | Embroidery | Home & Garden | 1.79× | ||
| 09 | Pakistan national cricket team | Sports | 1.78× | ||
| 10 | Amitabh Bachchan | Movies & TV | 1.76× | ||
| 11 | Big Bash League | Sports | 1.76× | ||
| 12 | Activism | Politics & Society | 1.74× | ||
| 13 | Radio | Technology & Electronics | 1.66× | ||
| 14 | Salman Khan | Movies & TV | 1.63× | ||
| 15 | Wikipedia | Internet & Social Media | 1.60× | ||
| 16 | Nutrient | Food & Beverages | 1.58× | ||
| 17 | Rohit Sharma | Sports | 1.54× | ||
| 18 | Mutual fund | Business & Career | 1.53× | ||
| 19 | Hindi | Politics & Society | 1.51× | ||
| 20 | Kolkata Knight Riders | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Career Orientation | POWER | 1.16× | |
| Creativity | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hindustani language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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