A data profile of the people who buy, follow and care about Hindustan in India — modelled from more than twelve digital signal sources. Hindustan has an estimated audience of 6,385,313 people in India.
The average Hindustan fan in India is 34.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Bihar, Maharashtra.
Top brand affinities include Wanted (2008 film), Zarine Khan, Sanskrit, with strongest over-indexing on Wanted (2008 film) (13.52× the country average).
Demographically, the Hindustan audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hindustan fan in India is more male, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Wanted (2008 film).
The key figures that characterise the Hindustan profile in India.
19.6% are female, 80.4% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 34.5 |
| Estimated audience size | 6,385,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Hindustan audience comes from India.
| Country | Share |
|---|---|
| India | 68.1% |
| Saudi Arabia | 4.5% |
| United States | 3.8% |
Where the Hindustan audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~1M | 7.75× | |
| 02 | Uttar Pradesh | ~1.5M | 4.99× | |
| 03 | Jharkhand | ~200K | 3.19× | |
| 04 | Uttarakhand | ~70K | 2.29× | |
| 05 | Haryana | ~90K | 1.14× | |
| 06 | Chhattisgarh | ~40K | 0.89× | |
| 07 | Gujarat | ~100K | 0.80× | |
| 08 | Madhya Pradesh | ~90K | 0.78× | |
| 09 | Rajasthan | ~100K | 0.72× | |
| 10 | Jammu and Kashmir | ~20K | 0.64× | |
| 11 | Sikkim | ~2K | 0.64× | |
| 12 | Nagaland | ~3K | 0.62× | |
| 13 | Manipur | ~5K | 0.59× | |
| 14 | Maharashtra | ~200K | 0.56× | |
| 15 | Mizoram | ~2K | 0.55× | |
| 16 | Arunachal Pradesh | ~2K | 0.55× | |
| 17 | Goa | ~3K | 0.50× | |
| 18 | West Bengal | ~100K | 0.48× | |
| 19 | Odisha | ~30K | 0.48× | |
| 20 | Meghalaya | ~3K | 0.47× | |
| 21 | Himachal Pradesh | ~10K | 0.46× | |
| 22 | Punjab (region) | ~40K | 0.44× | |
| 23 | Assam | ~30K | 0.43× | |
| 24 | Tripura | ~3K | 0.37× | |
| 25 | Karnataka | ~60K | 0.35× | |
| 26 | Andhra Pradesh | ~20K | 0.30× | |
| 27 | Tamil Nadu | ~40K | 0.29× | |
| 28 | Telangana | ~30K | 0.28× | |
| 29 | Kerala | ~10K | 0.16× |
The strongest cross-interests of the Hindustan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ishqiya | Movies & TV | 24.30× | ||
| 02 | Wanted (2008 film) | Movies & TV | 13.52× | ||
| 03 | Aashiqui | Movies & TV | 12.01× | ||
| 04 | Zarine Khan | Movies & TV | 10.16× | ||
| 05 | Aashiqui 2 | Movies & TV | 5.54× | ||
| 06 | Election | Politics & Society | 3.42× | ||
| 07 | All-news radio | Music & Radio | 3.27× | ||
| 08 | Sanskrit | Politics & Society | 3.23× | ||
| 09 | Activism | Politics & Society | 3.10× | ||
| 10 | Astrology | Health | 2.96× | ||
| 11 | Political party | Politics & Society | 2.96× | ||
| 12 | North India | Travel & Leisure | 2.77× | ||
| 13 | Hindustani language | Politics & Society | 2.57× | ||
| 14 | History | Literature | 2.43× | ||
| 15 | States and union territories of India | Travel & Leisure | 2.28× | ||
| 16 | Politics | Politics & Society | 2.02× | ||
| 17 | FIFA World Cup | Sports | 1.98× | ||
| 18 | Hindi | Politics & Society | 1.90× | ||
| 19 | Social media | Business & Career | 1.84× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.39× | |
| Community Orientation | OPEN | 2.02× | |
| Patriotism | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Urban Lifestyle | OPEN | 1.02× |
Hindustan has an estimated audience of 6,385,313 people in India, concentrated in Uttar Pradesh and Bihar.
19.6% of Hindustan fans are female, 80.4% are male, with an average age of 34.5 years.
Hindustan fans show strongest brand affinity for Wanted (2008 film) (13.52×), Zarine Khan (10.16×), and Sanskrit (3.23×) over the country average.
Hindustan fans in India are most concentrated in Uttar Pradesh (reach ~1.5M), Bihar (reach ~1M), and Maharashtra (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hindustan itself, the audience over-indexes on Zarine Khan (10.16×), Sanskrit (3.23×), FIFA World Cup (1.98×), and Hindi (1.9×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hindustan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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