A data profile of the people who buy, follow and care about Aashiqui 2 in India — modelled from more than twelve digital signal sources. Aashiqui 2 has an estimated audience of 3,033,888 people in India.
Aashiqui 2 has an estimated audience of 3,033,888 people in India. 33.4% are female, 66.6% are male, average age 30.8. Top brand affinities: Labor Day, Hindustan, Life Is Beautiful, Katrina Kaif, Kajol.
Top brand affinities include Labor Day, Hindustan, Life Is Beautiful, with strongest over-indexing on Labor Day (71.1× the country average).
Demographically, the Aashiqui 2 audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Quality Awareness, Extroversion.
The typical Aashiqui 2 fan in India is more male, around 30.8 years old, with strong Quality Awareness tendencies and a notable affinity for Labor Day.
The key figures that characterise the Aashiqui 2 profile in India.
33.4% are female, 66.6% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 30.8 |
| Estimated audience size | 3,033,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Aashiqui 2 audience comes from India.
| Country | Share |
|---|---|
| India | 80.7% |
| United States | 5.0% |
| United Kingdom | 2.1% |
The strongest cross-interests of the Aashiqui 2 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Labor Day | Politics & Society | 71.10× | ||
| 02 | Life Is Beautiful | Movies & TV | 20.86× | ||
| 03 | Edward Norton | Movies & TV | 6.78× | ||
| 04 | Hindustan | Politics & Society | 5.54× | ||
| 05 | M.I.A. (rapper) | Music & Radio | 5.51× | ||
| 06 | Kajol | Movies & TV | 5.33× | ||
| 07 | Rani Mukerji | Movies & TV | 5.20× | ||
| 08 | Katrina Kaif | Movies & TV | 4.95× | ||
| 09 | Mark Zuckerberg | Business & Career | 4.68× | ||
| 10 | Macau | Travel & Leisure | 3.76× | ||
| 11 | Anne Hathaway | Movies & TV | 3.41× | ||
| 12 | Sidharth Malhotra | Fashion & Accessoires | 3.37× | ||
| 13 | Anushka Shetty | Movies & TV | 3.31× | ||
| 14 | Tibet | Travel & Leisure | 3.13× | ||
| 15 | Philanthropy | Arts & Culture | 3.07× | ||
| 16 | Madhuri Dixit | Movies & TV | 3.04× | ||
| 17 | Tom Cruise | Movies & TV | 2.83× | ||
| 18 | Indian Railways | Cars & Mobility | 2.36× | ||
| 19 | Wikipedia | Internet & Social Media | 1.79× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.36× | |
| Extroversion | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.70× | |
| Urban Lifestyle | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Aashiqui 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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