A data profile of the people who buy, follow and care about Indian Railways in India — modelled from more than twelve digital signal sources. Indian Railways has an estimated audience of 5,110,988 people in India.
The average Indian Railways fan in India is 33.4 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Rail transport, Hindustan Petroleum, Comedy movies, with strongest over-indexing on Rail transport (5.61× the country average).
Demographically, the Indian Railways audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Indian Railways fan in India is more male, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Indian Railways profile in India.
19.8% are female, 80.2% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 33.4 |
| Estimated audience size | 5,110,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Indian Railways audience comes from India.
| Country | Share |
|---|---|
| India | 85.0% |
| United States | 3.0% |
| Saudi Arabia | 1.9% |
Where the Indian Railways audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~300K | 1.80× | |
| 02 | Madhya Pradesh | ~200K | 1.79× | |
| 03 | Chhattisgarh | ~60K | 1.69× | |
| 04 | Gujarat | ~200K | 1.65× | |
| 05 | Uttar Pradesh | ~400K | 1.62× | |
| 06 | Jharkhand | ~70K | 1.60× | |
| 07 | Bihar | ~200K | 1.55× | |
| 08 | Rajasthan | ~200K | 1.44× | |
| 09 | Maharashtra | ~400K | 1.42× | |
| 10 | Odisha | ~70K | 1.26× | |
| 11 | Goa | ~6K | 1.17× | |
| 12 | Uttarakhand | ~30K | 1.15× | |
| 13 | Haryana | ~70K | 1.09× | |
| 14 | Andhra Pradesh | ~70K | 1.09× | |
| 15 | Punjab (region) | ~70K | 1.00× | |
| 16 | Telangana | ~60K | 0.88× | |
| 17 | Kerala | ~70K | 0.87× | |
| 18 | Jammu and Kashmir | ~20K | 0.87× | |
| 19 | Karnataka | ~100K | 0.83× | |
| 20 | Tamil Nadu | ~90K | 0.76× | |
| 21 | Assam | ~40K | 0.75× | |
| 22 | Sikkim | ~1K | 0.64× | |
| 23 | Himachal Pradesh | ~10K | 0.53× | |
| 24 | Arunachal Pradesh | ~2K | 0.49× | |
| 25 | Nagaland | ~2K | 0.46× | |
| 26 | Mizoram | ~2K | 0.46× | |
| 27 | Tripura | ~3K | 0.45× | |
| 28 | Meghalaya | ~2K | 0.41× | |
| 29 | Manipur | ~3K | 0.40× |
The strongest cross-interests of the Indian Railways audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 5.61× | ||
| 02 | Zarine Khan | Movies & TV | 5.42× | ||
| 03 | Hindustan Petroleum | Cars & Mobility | 4.64× | ||
| 04 | Indian Overseas Bank | Business & Career | 3.72× | ||
| 05 | Bhojpuri language | Politics & Society | 1.87× | ||
| 06 | Kolkata | Travel & Leisure | 1.86× | ||
| 07 | Sanskrit | Politics & Society | 1.84× | ||
| 08 | Employment | Business & Career | 1.77× | ||
| 09 | Happiness | Health | 1.71× | ||
| 10 | Agriculture | Business & Career | 1.70× | ||
| 11 | Viral video | Internet & Social Media | 1.67× | ||
| 12 | Psychology | Business & Career | 1.67× | ||
| 13 | Politics | Politics & Society | 1.66× | ||
| 14 | Short film | Movies & TV | 1.65× | ||
| 15 | Comedy movies | Movies & TV | 1.61× | ||
| 16 | Dance | Business & Career | 1.59× | ||
| 17 | Motivation | Business & Career | 1.57× | ||
| 18 | Photography | Arts & Culture | 1.54× | ||
| 19 | Music videos | Music & Radio | 1.53× | ||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| DIY Mentality | THRILL | 1.35× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.84× |
Indian Railways's target market in India covers an estimated 5,110,988 people, concentrated in Uttar Pradesh and Maharashtra.
19.8% of the Indian Railways audience are female, 80.2% are male, with an average age of 33.4 years.
Indian Railways fans show strongest brand affinity for Rail transport (5.61×), Hindustan Petroleum (4.64×), and Comedy movies (1.61×) over the country average.
Indian Railways fans in India are most concentrated in Uttar Pradesh (reach ~400K), Maharashtra (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Indian Railways itself, the audience over-indexes on Hindustan Petroleum (4.64×), Comedy movies (1.61×), Photography (1.54×), and Education (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Railways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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