A data profile of the people who buy, follow and care about Kolkata in India — modelled from more than twelve digital signal sources. Kolkata has an estimated audience of 14,634,621 people in India.
Kolkata has an estimated audience of 14,634,621 people in India. 26.6% are female, 73.4% are male, average age 33.0. Top brand affinities: Superman, Harry Potter, Happiness, Kitchen, Nature.
Top brand affinities include Superman, Harry Potter, Happiness, with strongest over-indexing on Superman (2.06× the country average).
Demographically, the Kolkata audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Kolkata fan in India is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Kolkata profile in India.
26.6% are female, 73.4% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 33.0 |
| Estimated audience size | 14,634,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Kolkata audience comes from India.
| Country | Share |
|---|---|
| India | 63.3% |
| United States | 6.2% |
| Saudi Arabia | 3.7% |
The strongest cross-interests of the Kolkata audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindustan | Politics & Society | 2.21× | ||
| 02 | Superman | Movies & TV | 2.06× | ||
| 03 | True Detective | Movies & TV | 2.06× | ||
| 04 | Batman | Movies & TV | 2.06× | ||
| 05 | Drop shipping | Shopping | 2.06× | ||
| 06 | Lodging | Travel & Leisure | 1.91× | ||
| 07 | Harry Potter | Movies & TV | 1.88× | ||
| 08 | Himalayas | Travel & Leisure | 1.85× | ||
| 09 | Anthropology | Business & Career | 1.77× | ||
| 10 | Wikipedia | Internet & Social Media | 1.71× | ||
| 11 | Drawing | Home & Garden | 1.71× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.65× | ||
| 13 | Happiness | Health | 1.63× | ||
| 14 | Kitchen | Home & Garden | 1.61× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 16 | Volunteering | Politics & Society | 1.56× | ||
| 17 | Psychology | Business & Career | 1.55× | ||
| 18 | Dogs | Pets & Animals | 1.55× | ||
| 19 | Nature | Home & Garden | 1.53× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Sustainability | BALANCE | 1.41× | |
| Pet Ownership | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Creativity | OPEN | 0.65× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kolkata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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