A data profile of the people who buy, follow and care about Harry Potter in India — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 24,358,765 people in India.
The average Harry Potter fan in India is 24.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Superman, Game of Thrones, Stranger Things, with strongest over-indexing on Superman (2.91× the country average).
Demographically, the Harry Potter audience skews more male with an average age of 24.5, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Harry Potter fan in India is more male, around 24.5 years old, with strong Pet Ownership tendencies and a notable affinity for Superman.
The key figures that characterise the Harry Potter profile in India.
37.7% are female, 62.3% are male, average age 24.5.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 24.5 |
| Estimated audience size | 24,358,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 66% | |
| 20-29 | 21% | |
| 30-39 | 7% | |
| 40-49 | 4% | |
| 50+ | 2% |
of the worldwide Harry Potter audience comes from India.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
Where the Harry Potter audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~1M | 1.75× | |
| 02 | Kerala | ~500K | 1.47× | |
| 03 | Maharashtra | ~1.5M | 1.42× | |
| 04 | Andhra Pradesh | ~400K | 1.30× | |
| 05 | Gujarat | ~900K | 1.26× | |
| 06 | Karnataka | ~800K | 1.26× | |
| 07 | Chhattisgarh | ~200K | 1.25× | |
| 08 | Telangana | ~400K | 1.24× | |
| 09 | Uttarakhand | ~100K | 1.21× | |
| 10 | West Bengal | ~900K | 1.18× | |
| 11 | Madhya Pradesh | ~500K | 1.18× | |
| 12 | Punjab (region) | ~400K | 1.15× | |
| 13 | Haryana | ~300K | 1.10× | |
| 14 | Odisha | ~300K | 1.05× | |
| 15 | Rajasthan | ~600K | 1.03× | |
| 16 | Uttar Pradesh | ~1M | 1.01× | |
| 17 | Jharkhand | ~200K | 1.01× | |
| 18 | Goa | ~20K | 0.96× | |
| 19 | Himachal Pradesh | ~80K | 0.88× | |
| 20 | Assam | ~200K | 0.78× | |
| 21 | Bihar | ~400K | 0.76× | |
| 22 | Jammu and Kashmir | ~80K | 0.74× | |
| 23 | Arunachal Pradesh | ~10K | 0.69× | |
| 24 | Sikkim | ~7K | 0.68× | |
| 25 | Mizoram | ~10K | 0.63× | |
| 26 | Manipur | ~20K | 0.62× | |
| 27 | Nagaland | ~10K | 0.62× | |
| 28 | Tripura | ~20K | 0.59× | |
| 29 | Meghalaya | ~10K | 0.53× |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Radcliffe | Movies & TV | 7.88× | ||
| 02 | Rupert Grint | Movies & TV | 7.63× | ||
| 03 | Anime and manga fandom | Literature | 4.45× | ||
| 04 | Robert Pattinson | Movies & TV | 4.37× | ||
| 05 | One Piece | Movies & TV | 3.66× | ||
| 06 | Stranger Things | Movies & TV | 3.25× | ||
| 07 | Superman | Movies & TV | 2.91× | ||
| 08 | Game of Thrones | Movies & TV | 2.86× | ||
| 09 | Millie Bobby Brown | Movies & TV | 2.75× | ||
| 10 | BTS | Music & Radio | 2.74× | ||
| 11 | Hollywood | Travel & Leisure | 2.55× | ||
| 12 | Manga | Literature | 2.33× | ||
| 13 | Comics | Literature | 2.05× | ||
| 14 | Anime movies | Movies & TV | 2.05× | ||
| 15 | Iran | Travel & Leisure | 2.03× | ||
| 16 | Sex and the City | Movies & TV | 1.93× | ||
| 17 | Party dress | Fashion & Accessoires | 1.93× | ||
| 18 | Pakistani clothing | Fashion & Accessoires | 1.84× | ||
| 19 | Expensive Taste | Business & Career | 1.68× | ||
| 20 | Animated movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.61× | |
| Extroversion | THRILL | 1.57× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| DIY Mentality | THRILL | 0.85× | |
| Family Orientation | CONSERVATISM | 0.92× |
Harry Potter has an estimated audience of 24,358,765 people in India, concentrated in Maharashtra and Uttar Pradesh.
37.7% of Harry Potter fans are female, 62.3% are male, with an average age of 24.5 years.
Harry Potter fans show strongest brand affinity for Superman (2.91×), Game of Thrones (2.86×), and Stranger Things (3.25×) over the country average.
Harry Potter fans in India are most concentrated in Maharashtra (reach ~1.5M), Uttar Pradesh (reach ~1M), and Tamil Nadu (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Harry Potter itself, the audience over-indexes on Game of Thrones (2.86×), Stranger Things (3.25×), Sex and the City (1.93×), and Daniel Radcliffe (7.88×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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