A data profile of the people who buy, follow and care about Superman in India — modelled from more than twelve digital signal sources. Superman has an estimated audience of 26,604,750 people in India.
The average Superman fan in India is 25.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Sex and the City, Harry Potter, XXXTentacion, with strongest over-indexing on Sex and the City (2.92× the country average).
Demographically, the Superman audience skews more male with an average age of 25.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Superman fan in India is more male, around 25.7 years old, with strong Pet Ownership tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Superman profile in India.
16.9% are female, 83.1% are male, average age 25.7.
| Metric | Value |
|---|---|
| Female | 16.9% |
| Male | 83.1% |
| Average age | 25.7 |
| Estimated audience size | 26,604,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 60% | |
| 20-29 | 24% | |
| 30-39 | 9% | |
| 40-49 | 4% | |
| 50+ | 3% |
of the worldwide Superman audience comes from India.
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 12.4% |
| India | 10.7% |
Where the Superman audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~700K | 1.78× | |
| 02 | Manipur | ~60K | 1.65× | |
| 03 | Tamil Nadu | ~1M | 1.60× | |
| 04 | Karnataka | ~800K | 1.24× | |
| 05 | Arunachal Pradesh | ~20K | 1.23× | |
| 06 | Mizoram | ~20K | 1.14× | |
| 07 | Telangana | ~400K | 1.11× | |
| 08 | Maharashtra | ~1.5M | 1.10× | |
| 09 | Assam | ~300K | 1.07× | |
| 10 | West Bengal | ~900K | 1.04× | |
| 11 | Goa | ~30K | 1.01× | |
| 12 | Andhra Pradesh | ~300K | 0.99× | |
| 13 | Uttarakhand | ~100K | 0.99× | |
| 14 | Meghalaya | ~30K | 0.95× | |
| 15 | Odisha | ~300K | 0.94× | |
| 16 | Nagaland | ~20K | 0.93× | |
| 17 | Uttar Pradesh | ~1M | 0.91× | |
| 18 | Jharkhand | ~200K | 0.90× | |
| 19 | Gujarat | ~700K | 0.89× | |
| 20 | Haryana | ~300K | 0.88× | |
| 21 | Chhattisgarh | ~100K | 0.87× | |
| 22 | Tripura | ~30K | 0.87× | |
| 23 | Madhya Pradesh | ~400K | 0.79× | |
| 24 | Punjab (region) | ~300K | 0.79× | |
| 25 | Sikkim | ~9K | 0.77× | |
| 26 | Rajasthan | ~400K | 0.74× | |
| 27 | Bihar | ~300K | 0.65× | |
| 28 | Jammu and Kashmir | ~70K | 0.61× | |
| 29 | Himachal Pradesh | ~60K | 0.59× |
The strongest cross-interests of the Superman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fantastic Four | Literature | 7.07× | ||
| 02 | Supergirl | Movies & TV | 6.63× | ||
| 03 | Tom Holland | Movies & TV | 6.19× | ||
| 04 | Wonder Woman | Movies & TV | 5.58× | ||
| 05 | One Piece | Movies & TV | 4.44× | ||
| 06 | Stranger Things | Movies & TV | 3.69× | ||
| 07 | Peacemaker | Movies & TV | 3.29× | ||
| 08 | House of the Dragon | Movies & TV | 3.26× | ||
| 09 | A Knight of the Seven Kingdoms | Movies & TV | 3.18× | ||
| 10 | Harry Potter | Movies & TV | 3.08× | ||
| 11 | Game of Thrones | Movies & TV | 2.97× | ||
| 12 | Sex and the City | Movies & TV | 2.92× | ||
| 13 | XXXTentacion | Music & Radio | 2.29× | ||
| 14 | Team sport | Sports | 2.07× | ||
| 15 | Kolkata | Travel & Leisure | 2.06× | ||
| 16 | Indian subcontinent | Travel & Leisure | 1.96× | ||
| 17 | Action movies | Movies & TV | 1.87× | ||
| 18 | Comedy movies | Movies & TV | 1.78× | ||
| 19 | Mobile game | Games | 1.74× | ||
| 20 | Outdoor recreation | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.66× | |
| Extroversion | THRILL | 1.53× | |
| Early Adopter Mentality | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| DIY Mentality | THRILL | 0.83× | |
| Family Orientation | CONSERVATISM | 0.87× |
Superman has an estimated audience of 26,604,750 people in India, concentrated in Maharashtra and Uttar Pradesh.
16.9% of Superman fans are female, 83.1% are male, with an average age of 25.7 years.
Superman fans show strongest brand affinity for Sex and the City (2.92×), Harry Potter (3.08×), and XXXTentacion (2.29×) over the country average.
Superman fans in India are most concentrated in Maharashtra (reach ~1.5M), Uttar Pradesh (reach ~1M), and Tamil Nadu (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Superman itself, the audience over-indexes on Harry Potter (3.08×), XXXTentacion (2.29×), Stranger Things (3.69×), and Game of Thrones (2.97×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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