A data profile of the people who buy, follow and care about Indian subcontinent in India — modelled from more than twelve digital signal sources. Indian subcontinent has an estimated audience of 15,662,314 people in India.
Indian subcontinent has an estimated audience of 15,662,314 people in India. 29.7% are female, 70.3% are male, average age 33.9. Top brand affinities: Superman, Harry Potter, True Detective, Instant messaging, Tom Cruise.
Top brand affinities include Superman, Harry Potter, True Detective, with strongest over-indexing on Superman (1.96× the country average).
Demographically, the Indian subcontinent audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Indian subcontinent fan in India is more male, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Indian subcontinent profile in India.
29.7% are female, 70.3% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 33.9 |
| Estimated audience size | 15,662,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Indian subcontinent audience comes from India.
| Country | Share |
|---|---|
| India | 30.0% |
| United States | 10.8% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Indian subcontinent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Cruise | Movies & TV | 3.43× | ||
| 02 | Anne Hathaway | Movies & TV | 3.43× | ||
| 03 | Henry Cavill | Movies & TV | 3.43× | ||
| 04 | Brad Pitt | Movies & TV | 3.30× | ||
| 05 | True Detective | Movies & TV | 2.84× | ||
| 06 | Genetics | Kids & Family | 2.79× | ||
| 07 | Kashmir | Fashion & Accessoires | 2.60× | ||
| 08 | Videography | Internet & Social Media | 2.40× | ||
| 09 | Leather | Fashion & Accessoires | 2.32× | ||
| 10 | Hindustan | Politics & Society | 2.14× | ||
| 11 | Cabinetry | Home & Garden | 2.11× | ||
| 12 | Himalayas | Travel & Leisure | 1.98× | ||
| 13 | Superman | Movies & TV | 1.96× | ||
| 14 | Instant messaging | Internet & Social Media | 1.80× | ||
| 15 | Wikipedia | Internet & Social Media | 1.80× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.79× | ||
| 17 | Harry Potter | Movies & TV | 1.73× | ||
| 18 | Psychology | Business & Career | 1.61× | ||
| 19 | Spas | Beauty & Wellness | 1.56× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Early Adopter Mentality | POWER | 1.65× | |
| Career Orientation | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian subcontinent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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