Indian subcontinent Audience in United States

Indian subcontinent has an estimated audience of 5,612,725 people in United States. 69.5% are female, 30.5% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Diane Keaton, Priyanka Chopra.

The average Indian subcontinent fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (13.08× the country average). Demographically, the Indian subcontinent audience skews more female with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Indian subcontinent fans

Demographic split for Indian subcontinent audience in United States
MetricValue
Female69.5%
Male30.5%
Average age42.9
Estimated audience size5,612,725

Audience persona

The typical Indian subcontinent fan in United States is more female, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Indian subcontinent in United States
RegionReachAffinity
California736,4811.19×
Texas637,9011.32×
New York502,2791.6×
Florida404,1751.06×
Illinois228,7121.22×
Georgia220,8531.28×
Virginia211,1211.54×
New Jersey199,3931.4×
Pennsylvania198,5411.05×
North Carolina167,6980.99×
Massachusetts160,3761.45×
Ohio158,5970.92×
Washington148,1571.32×
Michigan143,2110.98×
Tennessee133,9521.19×
Maryland118,3981.23×
Indiana109,8771.07×
Arizona107,7380.94×
Missouri82,1950.91×
Minnesota80,7091×
Colorado75,3670.85×
Louisiana72,4341×
Kentucky70,5071×
South Carolina67,6630.8×
Wisconsin66,7080.79×
Alabama63,3140.81×
Oregon60,8920.95×
Connecticut60,7891.08×
Oklahoma59,5580.96×
Utah41,8550.83×
Nevada40,0260.74×
Kansas36,3630.82×
Arkansas35,3040.76×
Iowa34,5210.75×
Mississippi29,8050.64×
New Mexico28,9651.03×
Washington, District of Columbia26,5831.58×
Hawaii26,0471.08×
Nebraska25,1470.89×
West Virginia22,1450.85×
New Hampshire19,5980.89×
Maine18,9130.94×
Idaho18,1770.65×
Delaware14,6100.94×
Rhode Island14,3560.8×
Alaska10,6400.89×
Vermont9,6270.98×
North Dakota9,6000.83×
South Dakota9,1550.71×
Montana8,5620.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian subcontinent audience
BrandAffinityCategory
Capital One13.08×Business & Career
Google Maps10.03×Internet & Social Media
Indeed.com9.73×Business & Career
Diane Keaton12.1×Movies & TV
Priyanka Chopra27×Movies & TV
Kendra Scott18.9×Fashion & Accessoires
CarGurus9.74×Cars & Mobility
Khan Academy13.68×Business & Career
DeviantArt11.28×Internet & Social Media
Billy Bob Thornton13.2×Movies & TV
AccuWeather9.61×Home & Garden
Google News8.8×News
Circle K10.31×Shopping
Enterprise Rent-A-Car8.84×Cars & Mobility
ICloud13.2×Technology & Electronics
Beetlejuice6.68×Movies & TV
Jeff Bezos15.07×Business & Career
Catherine Zeta-Jones15.13×Movies & TV
Matthew McConaughey11.64×Movies & TV
Bruce Willis9.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian subcontinent audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.3
Community OrientationOPEN2.07
TravellingTHRILL1.96
Luxury OrientationPREMIUM1.9
Urban LifestyleOPEN1.87
Pet OwnershipJOY1.86

Worldwide distribution

Worldwide audience distribution share by country for Indian subcontinent
CountryShare
India30.0%
United States10.8%
United Kingdom5.3%

See Indian subcontinent audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Indian subcontinent have in United States?

Indian subcontinent has an estimated audience of 5,612,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Indian subcontinent fans?

69.5% of Indian subcontinent fans are female, 30.5% are male, with an average age of 42.9 years.

Which brands do Indian subcontinent fans like most?

Indian subcontinent fans show strongest brand affinity for Capital One (13.08×), Google Maps (10.03×), and Indeed.com (9.73×) over the country average.

Where do Indian subcontinent fans live in United States?

Indian subcontinent fans in United States are most concentrated in California (reach 736,481), Texas (reach 637,901), and New York (reach 502,279). These three regions account for the largest share of the active audience.

What other brands do Indian subcontinent fans also like?

Beyond Indian subcontinent itself, the audience over-indexes on Google Maps (10.03×), Indeed.com (9.73×), Diane Keaton (12.1×), and Priyanka Chopra (27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian subcontinent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.