Rascasse Audience Intelligence

Indian subcontinent Audience in United States

A data profile of the people who buy, follow and care about Indian subcontinent in United States — modelled from more than twelve digital signal sources. Indian subcontinent has an estimated audience of 5,612,725 people in United States.

#85among Region in United States#405among POI in United States#511in Travel & Leisure

The average Indian subcontinent fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Hinduism, Etihad Airways, with strongest over-indexing on International education (13.73× the country average).

Demographically, the Indian subcontinent audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian subcontinent fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian subcontinent profile in United States.

Audience size
5.6M
in United States
Gender
69.5%♀
30.5% male
Age
42.9
average years
Country rank
#6038
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian subcontinent fans

69.5% are female, 30.5% are male, average age 42.9.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Indian subcontinent audience in United States
MetricValue
Female69.5%
Male30.5%
Average age42.9
Estimated audience size5,612,725
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Indian subcontinent audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4921%
50+30%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Indian subcontinent audience comes from United States.

Worldwide audience distribution share by country for Indian subcontinent
CountryShare
India30.0%
United States10.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian subcontinent audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian subcontinent fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K1.63×
02New York~400K1.30×
03Indiana~100K1.23×
04Texas~600K1.22×
05New Jersey~200K1.21×
06Massachusetts~100K1.21×
07Washington, District of Columbia~20K1.16×
08Tennessee~100K1.15×
09South Dakota~10K1.15×
10Georgia~200K1.14×
11Hawaii~30K1.14×
12Washington~100K1.13×
13Illinois~200K1.09×
14California~700K1.07×
15Pennsylvania~200K1.07×
16North Carolina~200K1.07×
17Connecticut~60K1.07×
18Maine~20K1.06×
19Alaska~10K1.05×
20Wisconsin~90K1.04×
21Kentucky~70K1.04×
22Oklahoma~60K1.04×
23Maryland~100K1.03×
24Vermont~10K1.02×
25Michigan~100K1.00×
26Kansas~40K1.00×
27New Mexico~30K1.00×
28Louisiana~70K0.99×
29Missouri~90K0.97×
30Minnesota~80K0.97×
31Nebraska~30K0.96×
32Delaware~10K0.96×
33Oregon~60K0.95×
34North Dakota~10K0.95×
35West Virginia~20K0.94×
36Rhode Island~20K0.94×
37Ohio~200K0.93×
38Alabama~70K0.93×
39New Hampshire~20K0.93×
40Idaho~30K0.92×
41Florida~300K0.91×
42South Carolina~80K0.90×
43Montana~10K0.90×
44Arkansas~40K0.89×
45Iowa~40K0.89×
46Colorado~80K0.87×
47Arizona~100K0.86×
48Utah~40K0.86×
49Mississippi~40K0.86×
50Nevada~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Indian subcontinent, United States
0.83×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian subcontinent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian subcontinent audience
#·InterestCategoryAffinity×
01EasyJetTravel & Leisure14.91×
02Etihad AirwaysTravel & Leisure14.74×
03International educationBusiness & Career13.73×
04RyanairTravel & Leisure11.83×
05Cricket World CupSports10.85×
06HindiPolitics & Society6.35×
07HinduismPolitics & Society6.34×
08Sustainable energyHome & Garden3.03×
09InnovationBusiness & Career2.91×
10Diaper bagKids & Family2.82×
11SkirtFashion & Accessoires2.34×
12RadioTechnology & Electronics2.17×
13Nordstrom rackFashion & Accessoires2.03×
14TrousersFashion & Accessoires1.99×
15Planet FitnessSports1.86×
16FragrancesBeauty & Wellness1.83×
17LivestockPets & Animals1.73×
18AirbnbTravel & Leisure1.67×
19HappinessHealth1.65×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian subcontinent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian subcontinent audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.24×
TravellingTHRILL1.87×
Urban LifestyleOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian subcontinent audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
CreativityOPEN1.03×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian subcontinent have in United States?

Indian subcontinent has an estimated audience of 5,612,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indian subcontinent fans?

69.5% of Indian subcontinent fans are female, 30.5% are male, with an average age of 42.9 years.

03

Which brands do Indian subcontinent fans like most?

Indian subcontinent fans show strongest brand affinity for International education (13.73×), Hinduism (6.34×), and Etihad Airways (14.74×) over the country average.

04

Where do Indian subcontinent fans live in United States?

Indian subcontinent fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Indian subcontinent fans also like?

Beyond Indian subcontinent itself, the audience over-indexes on Hinduism (6.34×), Etihad Airways (14.74×), Innovation (2.91×), and Happiness (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Indian subcontinent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian subcontinent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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