Rascasse Audience Intelligence

Cricket World Cup Audience in United States

A data profile of the people who buy, follow and care about Cricket World Cup in United States — modelled from more than twelve digital signal sources. Cricket World Cup has an estimated audience of 2,107,853 people in United States.

#3among Cricket in United States#169among Event in United States#1227in Sports

The average Cricket World Cup fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cricbuzz, Zoom (TV channel), Eenadu, with strongest over-indexing on Cricbuzz (107.31× the country average).

Demographically, the Cricket World Cup audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cricket World Cup fan in United States is more male, around 31.6 years old, with strong Individualism tendencies and a notable affinity for Cricbuzz.

Category: Sports · Type: Event · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cricket World Cup profile in United States.

Audience size
2.1M
in United States
Gender
38.3%♀
61.7% male
Age
31.6
average years
Country rank
#13670
Event in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cricket World Cup fans

38.3% are female, 61.7% are male, average age 31.6.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Cricket World Cup audience in United States
MetricValue
Female38.3%
Male61.7%
Average age31.6
Estimated audience size2,107,853
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Cricket World Cup audience in United States
Age bracketShare%
16-1942%
20-2920%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Cricket World Cup audience comes from United States.

Worldwide audience distribution share by country for Cricket World Cup
CountryShare
India52.8%
United States8.1%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cricket World Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Cricket World Cup fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K3.23×
02New Jersey~200K3.09×
03Massachusetts~90K2.28×
04Virginia~100K2.09×
05Washington~80K1.96×
06Washington, District of Columbia~10K1.86×
07Maryland~60K1.70×
08Texas~300K1.66×
09California~400K1.65×
10Illinois~100K1.61×
11Georgia~90K1.38×
12Connecticut~30K1.38×
13Delaware~8K1.30×
14North Carolina~70K1.16×
15Pennsylvania~80K1.13×
16New Hampshire~9K1.05×
17Michigan~60K1.02×
18Colorado~30K0.92×
19Florida~100K0.91×
20Ohio~60K0.88×
21Indiana~30K0.86×
22Minnesota~30K0.86×
23Oregon~20K0.81×
24Missouri~30K0.78×
25Kansas~10K0.78×
26Vermont~3K0.78×
27Arizona~30K0.76×
28Utah~10K0.75×
29Nebraska~8K0.75×
30Alaska~3K0.75×
31Rhode Island~5K0.74×
32North Dakota~3K0.74×
33Arkansas~10K0.73×
34Tennessee~30K0.71×
35Iowa~10K0.70×
36Wisconsin~20K0.68×
37Kentucky~20K0.68×
38Nevada~10K0.68×
39Montana~4K0.68×
40South Dakota~3K0.68×
41Idaho~7K0.67×
42Maine~5K0.67×
43South Carolina~20K0.65×
44West Virginia~6K0.60×
45Oklahoma~10K0.58×
46New Mexico~6K0.58×
47Hawaii~5K0.57×
48Mississippi~10K0.56×
49Alabama~20K0.54×
50Louisiana~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Cricket World Cup, United States
0.53×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cricket World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cricket World Cup audience
#·InterestCategoryAffinity×
01One Day InternationalSports236.84×
02Ravichandran AshwinSports147.65×
03New Zealand national cricket teamSports130.61×
04Ravindra JadejaSports127.79×
05Gautam GambhirSports120.24×
06CricbuzzSports107.31×
07Pakistan Super LeagueSports97.02×
08Oneindia TamilNews95.77×
09Australia national cricket teamSports91.58×
10Chennai Super KingsSports72.32×
11Big Bash LeagueSports71.43×
12Kolkata Knight RidersSports69.83×
13Bangladesh national cricket teamSports63.16×
14Cricket clothing and equipmentSports62.96×
15Royal Challengers BangaloreSports60.99×
16EenaduNews51.16×
17Dharan, NepalTravel & Leisure49.12×
18Pakistan national cricket teamSports35.60×
19Zoom (TV channel)Technology & Electronics20.00×
20MumbaiTravel & Leisure15.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cricket World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cricket World Cup audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.60×
Design AffinityPREMIUM2.32×
Career OrientationPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cricket World Cup audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.63×
Convenience OrientationPREMIUM0.64×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cricket World Cup have in United States?

Cricket World Cup has an estimated audience of 2,107,853 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cricket World Cup fans?

38.3% of Cricket World Cup fans are female, 61.7% are male, with an average age of 31.6 years.

03

Which brands do Cricket World Cup fans like most?

Cricket World Cup fans show strongest brand affinity for Cricbuzz (107.31×), Zoom (TV channel) (20×), and Eenadu (51.16×) over the country average.

04

Where do Cricket World Cup fans live in United States?

Cricket World Cup fans in United States are most concentrated in California (reach ~400K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cricket World Cup fans also like?

Beyond Cricket World Cup itself, the audience over-indexes on Zoom (TV channel) (20×), Eenadu (51.16×), Chennai Super Kings (72.32×), and Pakistan Super League (97.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Cricket World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cricket World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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