Cricket World Cup Audience in United States

Cricket World Cup logo

Cricket World Cup has an estimated audience of 2,105,982 people in United States. 38.3% are female, 61.7% are male, average age 31.6. Top regions: New York, California, Texas. Top brand affinities: Cricbuzz, Zoom (TV channel), Eenadu, Pakistan Super League, Chennai Super Kings.

The average Cricket World Cup fan in United States is 31.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Cricbuzz, Zoom (TV channel), Eenadu, with strongest over-indexing on Cricbuzz (107.31× the country average). Demographically, the Cricket World Cup audience skews more male with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Cricket

Demographics of Cricket World Cup fans

Demographic split for Cricket World Cup audience in United States
MetricValue
Female38.3%
Male61.7%
Average age31.6
Estimated audience size2,105,982

Audience persona

The typical Cricket World Cup fan in United States is more male, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cricbuzz.

Top regions in United States

Top regions ranked by reach for Cricket World Cup in United States
RegionReachAffinity
New York431,6563.67×
California386,4291.67×
Texas286,9011.58×
New Jersey165,6953.09×
Florida130,2960.91×
Illinois111,0591.58×
Virginia109,3212.13×
Massachusetts102,5102.47×
Georgia83,8931.29×
Washington83,8321.98×
Pennsylvania80,0321.13×
North Carolina68,4851.08×
Maryland61,1091.69×
Ohio56,3070.87×
Michigan55,4021.01×
Colorado31,0200.93×
Arizona29,6350.69×
Connecticut29,2231.38×
Indiana28,4800.74×
Tennessee28,3690.67×
Minnesota26,6260.88×
Missouri26,1710.77×
Wisconsin20,4880.65×
South Carolina19,0790.6×
Oregon18,9300.78×
Kentucky16,9530.64×
Utah14,4460.77×
Alabama13,8470.47×
Nevada13,0000.64×
Washington, District of Columbia12,3801.96×
Kansas12,3600.74×
Oklahoma11,8950.51×
Louisiana11,8640.44×
Arkansas11,3400.65×
Iowa11,3360.65×
New Hampshire8,5451.03×
Delaware7,4571.28×
Nebraska6,8830.65×
Idaho6,2890.6×
Mississippi6,2810.36×
New Mexico4,5070.43×
Maine4,3130.57×
Rhode Island3,9550.59×
West Virginia3,8230.39×
Montana3,0770.53×
Hawaii3,0140.33×
Alaska2,4560.55×
Vermont2,2440.61×
South Dakota2,1950.45×
North Dakota2,1780.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cricket World Cup audience
BrandAffinityCategory
Cricbuzz107.31×Sports
Zoom (TV channel)20×Technology & Electronics
Eenadu51.16×News
Pakistan Super League97.02×Sports
Chennai Super Kings72.32×Sports
Kolkata Knight Riders69.83×Sports
Cricket clothing and equipment62.96×Sports
Royal Challengers Bangalore60.99×Sports
Australia national cricket team91.58×Sports
Indian Premier League13.09×Sports
One Day International236.84×Sports
Big Bash League71.43×Sports
Ravindra Jadeja127.79×Sports
New Zealand national cricket team130.61×Sports
Bangladesh national cricket team63.16×Sports
Pakistan national cricket team35.6×Sports
Dharan, Nepal49.12×Travel & Leisure
Mumbai15.88×Travel & Leisure
Gautam Gambhir120.24×Sports
Afghanistan national cricket team83.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cricket World Cup audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
Early Adopter MentalityPOWER1.99
TravellingTHRILL1.92
Community OrientationOPEN1.79
Luxury OrientationPREMIUM1.7
Pet OwnershipJOY1.69

Worldwide distribution

Worldwide audience distribution share by country for Cricket World Cup
CountryShare
India53.7%
United States8.2%
United Kingdom4.9%

See Cricket World Cup audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Cricket World Cup have in United States?

Cricket World Cup has an estimated audience of 2,105,982 people in United States, concentrated in New York and California.

What is the gender split and age of Cricket World Cup fans?

38.3% of Cricket World Cup fans are female, 61.7% are male, with an average age of 31.6 years.

Which brands do Cricket World Cup fans like most?

Cricket World Cup fans show strongest brand affinity for Cricbuzz (107.31×), Zoom (TV channel) (20×), and Eenadu (51.16×) over the country average.

Where do Cricket World Cup fans live in United States?

Cricket World Cup fans in United States are most concentrated in New York (reach 431,656), California (reach 386,429), and Texas (reach 286,901). These three regions account for the largest share of the active audience.

What other brands do Cricket World Cup fans also like?

Beyond Cricket World Cup itself, the audience over-indexes on Zoom (TV channel) (20×), Eenadu (51.16×), Pakistan Super League (97.02×), and Chennai Super Kings (72.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cricket World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.