Rascasse Audience Intelligence

Pakistan national cricket team Audience in United States

A data profile of the people who buy, follow and care about Pakistan national cricket team in United States — modelled from more than twelve digital signal sources. Pakistan national cricket team has an estimated audience of 1,826,825 people in United States.

#5among Cricket in United States#254among Team in United States#1369in Sports

The average Pakistan national cricket team fan in United States is 34.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Jethro Tull (band), India national cricket team, OUTDOOR ADVENTURE, with strongest over-indexing on Jethro Tull (band) (172.07× the country average).

Demographically, the Pakistan national cricket team audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pakistan national cricket team fan in United States is balanced, around 34.5 years old, with strong Individualism tendencies and a notable affinity for Jethro Tull (band).

Category: Sports · Type: Team · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pakistan national cricket team profile in United States.

Audience size
1.8M
in United States
Gender
47.9%♀
52.1% male
Age
34.5
average years
Country rank
#15287
Team in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pakistan national cricket team fans

47.9% are female, 52.1% are male, average age 34.5.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Pakistan national cricket team audience in United States
MetricValue
Female47.9%
Male52.1%
Average age34.5
Estimated audience size1,826,825
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Pakistan national cricket team audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Pakistan national cricket team audience comes from United States.

Worldwide audience distribution share by country for Pakistan national cricket team
CountryShare
India31.9%
Pakistan19.7%
Saudi Arabia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pakistan national cricket team audience in United States is strongest.

Fig. 05

Top regions by affinity

Pakistan national cricket team fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K3.94×
02New York~400K3.54×
03Virginia~100K2.96×
04Texas~400K2.35×
05Maryland~70K2.31×
06Illinois~100K2.11×
07Georgia~100K1.83×
08Connecticut~30K1.81×
09Delaware~7K1.45×
10California~300K1.44×
11Washington~50K1.40×
12Massachusetts~50K1.40×
13Pennsylvania~80K1.28×
14Michigan~60K1.27×
15Washington, District of Columbia~7K1.24×
16North Carolina~60K1.09×
17Ohio~50K0.92×
18Indiana~30K0.92×
19Kansas~10K0.90×
20Missouri~30K0.89×
21Oklahoma~20K0.89×
22Florida~100K0.86×
23Arkansas~10K0.80×
24Nebraska~7K0.77×
25Alaska~3K0.75×
26North Dakota~3K0.75×
27Tennessee~30K0.74×
28Vermont~2K0.74×
29Montana~4K0.73×
30New Hampshire~5K0.72×
31Rhode Island~4K0.72×
32South Dakota~3K0.71×
33Minnesota~20K0.68×
34Kentucky~20K0.68×
35Arizona~20K0.65×
36Nevada~10K0.65×
37Oregon~10K0.64×
38West Virginia~5K0.64×
39Iowa~9K0.63×
40Hawaii~5K0.63×
41Maine~4K0.62×
42Wisconsin~20K0.61×
43Louisiana~10K0.61×
44Colorado~20K0.60×
45Idaho~5K0.58×
46New Mexico~5K0.58×
47Alabama~10K0.57×
48Mississippi~8K0.57×
49Utah~9K0.55×
50South Carolina~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Pakistan national cricket team, United States
0.53×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pakistan national cricket team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pakistan national cricket team audience
#·InterestCategoryAffinity×
01Jethro Tull (band)Music & Radio172.07×
02Australia national cricket teamSports31.71×
03Kolkata Knight RidersSports30.33×
04Rajasthan RoyalsSports29.20×
05Smart ShoppingShopping27.96×
06Pakistan Super LeagueSports26.95×
07Daily DealsShopping23.23×
08India national cricket teamSports21.41×
09Chennai Super KingsSports21.04×
10Indian Premier LeagueSports18.24×
11OUTDOOR ADVENTUREGames17.12×
12Gin rummyGames17.05×
13ZomatoFood & Beverages16.31×
14Cricket World CupSports15.75×
15Punjab, PakistanTravel & Leisure13.61×
16FlipkartShopping12.78×
17Zoom!Business & Career7.25×
18Khan AcademyBusiness & Career7.24×
19SpotifyInternet & Social Media2.28×
20VehiclesCars & Mobility1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pakistan national cricket team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pakistan national cricket team audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.13×
Risk AppetiteTHRILL1.64×
Design AffinityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pakistan national cricket team audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
Family OrientationCONSERVATISM0.67×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pakistan national cricket team have in United States?

Pakistan national cricket team has an estimated audience of 1,826,825 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Pakistan national cricket team fans?

47.9% of Pakistan national cricket team fans are female, 52.1% are male, with an average age of 34.5 years.

03

Which brands do Pakistan national cricket team fans like most?

Pakistan national cricket team fans show strongest brand affinity for Jethro Tull (band) (172.07×), India national cricket team (21.41×), and OUTDOOR ADVENTURE (17.12×) over the country average.

04

Where do Pakistan national cricket team fans live in United States?

Pakistan national cricket team fans in United States are most concentrated in Texas (reach ~400K), New York (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pakistan national cricket team fans also like?

Beyond Pakistan national cricket team itself, the audience over-indexes on India national cricket team (21.41×), OUTDOOR ADVENTURE (17.12×), Indian Premier League (18.24×), and Kolkata Knight Riders (30.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Pakistan national cricket team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pakistan national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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