Pakistan national cricket team Audience in United States

Pakistan national cricket team logo

Pakistan national cricket team has an estimated audience of 1,817,383 people in United States. 47.9% are female, 52.1% are male, average age 34.5. Top regions: New York, Texas, California. Top brand affinities: Jethro Tull (band), Indian Premier League, India national cricket team, OUTDOOR ADVENTURE, Indian Premier League.

The average Pakistan national cricket team fan in United States is 34.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Jethro Tull (band), Indian Premier League, India national cricket team, with strongest over-indexing on Jethro Tull (band) (172.07× the country average). Demographically, the Pakistan national cricket team audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Cricket

Demographics of Pakistan national cricket team fans

Demographic split for Pakistan national cricket team audience in United States
MetricValue
Female47.9%
Male52.1%
Average age34.5
Estimated audience size1,817,383

Audience persona

The typical Pakistan national cricket team fan in United States is balanced, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Jethro Tull (band).

Top regions in United States

Top regions ranked by reach for Pakistan national cricket team in United States
RegionReachAffinity
New York398,7283.93×
Texas371,2612.38×
California303,9791.52×
New Jersey193,0404.18×
Illinois138,4652.29×
Virginia134,1823.03×
Florida114,3570.93×
Georgia111,1291.98×
Pennsylvania75,4251.23×
Maryland68,0422.18×
Michigan61,9871.3×
Massachusetts52,3391.46×
North Carolina52,1590.95×
Washington51,3581.41×
Ohio46,4760.83×
Connecticut34,7931.91×
Indiana27,8230.84×
Missouri26,2210.9×
Tennessee23,5040.64×
Arizona20,4090.55×
Minnesota18,7810.72×
Colorado16,7960.59×
Wisconsin15,8090.58×
Oklahoma15,2070.75×
Kentucky14,0860.62×
Oregon13,4910.65×
South Carolina12,4740.46×
Alabama12,2550.48×
Kansas11,9260.83×
Louisiana11,8140.5×
Nevada11,4310.65×
Arkansas8,8420.59×
Iowa7,8080.52×
Washington, District of Columbia7,6421.4×
Delaware6,9221.38×
Utah6,7690.42×
Nebraska6,0740.67×
Mississippi5,1970.35×
New Hampshire3,6350.51×
West Virginia3,4000.4×
New Mexico3,3140.36×
Rhode Island3,2850.57×
Idaho2,3920.26×
Maine1,9630.3×
North Dakota1,8950.51×
Hawaii1,3210.17×
South Dakota1,1820.28×
Alaska9690.25×
Wyoming9500.35×
Vermont8870.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pakistan national cricket team audience
BrandAffinityCategory
Jethro Tull (band)172.07×Music & Radio
Indian Premier League10.26×Sports
India national cricket team21.41×Sports
OUTDOOR ADVENTURE17.12×Games
Indian Premier League18.24×Sports
Smart Shopping27.96×Shopping
Kolkata Knight Riders30.33×Sports
Zoom!7.25×Business & Career
Daily Deals23.23×Shopping
Rajasthan Royals29.2×Sports
Khan Academy7.24×Business & Career
Punjab, Pakistan13.61×Travel & Leisure
Flipkart12.78×Shopping
Zomato16.31×Food & Beverages
Pakistan Super League26.95×Sports
Chennai Super Kings21.04×Sports
Cricket World Cup15.75×Sports
Australia national cricket team31.71×Sports
Gin rummy17.05×Games
Vehicles1.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pakistan national cricket team audience
TraitClusterScore
Luxury OrientationPREMIUM3.86
Risk AppetiteTHRILL2.35
Community OrientationOPEN2.09
Quality AwarenessPREMIUM2.08
Career OrientationPOWER1.89
Urban LifestyleOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Pakistan national cricket team
CountryShare
India32.0%
Pakistan19.9%
Saudi Arabia6.7%

See Pakistan national cricket team audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Pakistan national cricket team have in United States?

Pakistan national cricket team has an estimated audience of 1,817,383 people in United States, concentrated in New York and Texas.

What is the gender split and age of Pakistan national cricket team fans?

47.9% of Pakistan national cricket team fans are female, 52.1% are male, with an average age of 34.5 years.

Which brands do Pakistan national cricket team fans like most?

Pakistan national cricket team fans show strongest brand affinity for Jethro Tull (band) (172.07×), Indian Premier League (10.26×), and India national cricket team (21.41×) over the country average.

Where do Pakistan national cricket team fans live in United States?

Pakistan national cricket team fans in United States are most concentrated in New York (reach 398,728), Texas (reach 371,261), and California (reach 303,979). These three regions account for the largest share of the active audience.

What other brands do Pakistan national cricket team fans also like?

Beyond Pakistan national cricket team itself, the audience over-indexes on Indian Premier League (10.26×), India national cricket team (21.41×), OUTDOOR ADVENTURE (17.12×), and Indian Premier League (18.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pakistan national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.