Australia national cricket team Audience in United States
Australia national cricket team has an estimated audience of 498,172 people in United States. 33.2% are female, 66.8% are male, average age 34.8. Top regions: California, New York, Texas. Top brand affinities: Elsword, Noodle (Gorillaz), Emperor Entertainment Group, Haverford College, Product design.
The average Australia national cricket team fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Noodle (Gorillaz), Emperor Entertainment Group, with strongest over-indexing on Elsword (55× the country average). Demographically, the Australia national cricket team audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Cricket
Demographics of Australia national cricket team fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 34.8 |
| Estimated audience size | 498,172 |
Audience persona
The typical Australia national cricket team fan in United States is more male, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,732 | 1.18× |
| New York | 61,048 | 2.19× |
| Texas | 55,004 | 1.28× |
| New Jersey | 25,764 | 2.03× |
| Florida | 21,846 | 0.65× |
| Illinois | 18,745 | 1.13× |
| Pennsylvania | 16,966 | 1.01× |
| Georgia | 16,139 | 1.05× |
| Virginia | 14,773 | 1.22× |
| Massachusetts | 14,454 | 1.47× |
| North Carolina | 14,142 | 0.94× |
| Washington | 11,391 | 1.14× |
| Michigan | 10,704 | 0.82× |
| Ohio | 10,147 | 0.66× |
| Maryland | 9,616 | 1.12× |
| Arizona | 7,798 | 0.77× |
| Indiana | 6,868 | 0.75× |
| Tennessee | 5,241 | 0.52× |
| Connecticut | 4,991 | 1× |
| Colorado | 4,647 | 0.59× |
| Missouri | 4,593 | 0.57× |
| Wisconsin | 4,499 | 0.6× |
| Oregon | 4,474 | 0.78× |
| Minnesota | 4,421 | 0.62× |
| South Carolina | 4,196 | 0.56× |
| Kentucky | 4,033 | 0.65× |
| Oklahoma | 2,980 | 0.54× |
| Alabama | 2,839 | 0.41× |
| Louisiana | 2,669 | 0.42× |
| Iowa | 2,639 | 0.64× |
| Kansas | 2,616 | 0.67× |
| Mississippi | 2,573 | 0.63× |
| Arkansas | 2,476 | 0.6× |
| Nevada | 2,407 | 0.5× |
| Utah | 2,362 | 0.53× |
| Nebraska | 2,285 | 0.91× |
| West Virginia | 2,124 | 0.92× |
| Alaska | 2,120 | 1.99× |
| Hawaii | 2,030 | 0.95× |
| Washington, District of Columbia | 2,003 | 1.34× |
| New Mexico | 1,989 | 0.8× |
| Idaho | 1,961 | 0.79× |
| New Hampshire | 1,896 | 0.97× |
| Montana | 1,848 | 1.34× |
| South Dakota | 1,824 | 1.58× |
| North Dakota | 1,776 | 1.74× |
| Wyoming | 1,718 | 2.33× |
| Rhode Island | 1,690 | 1.07× |
| Maine | 1,689 | 0.95× |
| Vermont | 1,662 | 1.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 55× | Games |
| Noodle (Gorillaz) | 7.06× | Music & Radio |
| Emperor Entertainment Group | 20× | Business & Career |
| Haverford College | 42.11× | Business & Career |
| Product design | 2.79× | Business & Career |
| Dental hygienist | 9.12× | Health |
| Enrique Hernández (baseball) | 18.47× | Sports |
| Scorpio (comics) | 21.12× | Literature |
| Mackenzie Foy | 9.19× | Fashion & Accessoires |
| Electrolyte | 4.94× | Health |
| Emily Henderson | 18.67× | Home & Garden |
| Natural rubber | 1.79× | Cars & Mobility |
| Tech News | 7.67× | Technology & Electronics |
| Ian Bremmer | 14.1× | Politics & Society |
| Necktie | 3.93× | Fashion & Accessoires |
| JDSU | 2.32× | Business & Career |
| Cumbernauld | 63.82× | Travel & Leisure |
| Fox 13 News | 4.84× | Movies & TV |
| Penn & Teller | 5.86× | Movies & TV |
| Nebraska | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.84 |
| Pet Ownership | JOY | 1.55 |
| Early Adopter Mentality | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.24 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 61.7% |
| Australia | 15.3% |
| United States | 5.4% |
See Australia national cricket team audiences in other countries
- Australia national cricket team — Germany
- Australia national cricket team — United Kingdom
- Australia national cricket team — France
- Australia national cricket team — Italy
- Australia national cricket team — Spain
- Australia national cricket team — Brazil
- Australia national cricket team — Japan
- Australia national cricket team — South Korea
- Australia national cricket team — India
More Cricket audiences in United States
- Indian Premier League (21,620,146)
- Indian Premier League (3,955,406)
- India national cricket team (3,585,582)
- Cricket World Cup (2,105,982)
- Pakistan national cricket team (1,817,383)
Frequently asked questions
How many fans does Australia national cricket team have in United States?
Australia national cricket team has an estimated audience of 498,172 people in United States, concentrated in California and New York.
What is the gender split and age of Australia national cricket team fans?
33.2% of Australia national cricket team fans are female, 66.8% are male, with an average age of 34.8 years.
Which brands do Australia national cricket team fans like most?
Australia national cricket team fans show strongest brand affinity for Elsword (55×), Noodle (Gorillaz) (7.06×), and Emperor Entertainment Group (20×) over the country average.
Where do Australia national cricket team fans live in United States?
Australia national cricket team fans in United States are most concentrated in California (reach 64,732), New York (reach 61,048), and Texas (reach 55,004). These three regions account for the largest share of the active audience.
What other brands do Australia national cricket team fans also like?
Beyond Australia national cricket team itself, the audience over-indexes on Noodle (Gorillaz) (7.06×), Emperor Entertainment Group (20×), Haverford College (42.11×), and Product design (2.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Australia national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.