Rascasse Audience Intelligence

Australia national cricket team Audience in United States

A data profile of the people who buy, follow and care about Australia national cricket team in United States — modelled from more than twelve digital signal sources. Australia national cricket team has an estimated audience of 505,649 people in United States.

#16among Cricket in United States#579among Team in United States#3539in Sports

The average Australia national cricket team fan in United States is 34.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Cricket World Cup, Borussia Dortmund, Joan Collins, with strongest over-indexing on Cricket World Cup (91.58× the country average).

Demographically, the Australia national cricket team audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australia national cricket team fan in United States is more male, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Cricket World Cup.

Category: Sports · Type: Team · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australia national cricket team profile in United States.

Audience size
506K
in United States
Gender
33.2%♀
66.8% male
Age
34.8
average years
Country rank
#36405
Team in United States
Fig. 01

Search interest · 12-month trend

+117%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australia national cricket team fans

33.2% are female, 66.8% are male, average age 34.8.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Australia national cricket team audience in United States
MetricValue
Female33.2%
Male66.8%
Average age34.8
Estimated audience size505,649
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Australia national cricket team audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Australia national cricket team audience comes from United States.

Worldwide audience distribution share by country for Australia national cricket team
CountryShare
India62.0%
Australia15.0%
United States5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australia national cricket team audience in United States is strongest.

Fig. 05

Top regions by affinity

Australia national cricket team fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K2.62×
02New York~60K2.13×
03Texas~90K1.99×
04Massachusetts~20K1.66×
05Washington~20K1.64×
06Virginia~20K1.56×
07California~80K1.53×
08North Carolina~20K1.45×
09Illinois~20K1.37×
10Georgia~20K1.36×
11Connecticut~7K1.33×
12Maryland~10K1.32×
13Michigan~10K1.14×
14Delaware~2K1.11×
15Alaska~1K1.08×
16Vermont<1K1.07×
17Pennsylvania~20K1.06×
18Washington, District of Columbia~2K1.05×
19North Dakota~1K1.05×
20Indiana~9K1.02×
21South Dakota~1K1.02×
22Montana~1K0.98×
23New Hampshire~2K0.97×
24Nebraska~2K0.96×
25Rhode Island~2K0.96×
26Arkansas~4K0.95×
27Ohio~10K0.94×
28Arizona~9K0.93×
29West Virginia~2K0.92×
30Hawaii~2K0.92×
31Maine~2K0.92×
32Idaho~2K0.90×
33Kansas~3K0.88×
34New Mexico~2K0.88×
35Florida~30K0.87×
36Oregon~5K0.86×
37Mississippi~4K0.86×
38Iowa~4K0.86×
39Kentucky~5K0.84×
40Missouri~7K0.82×
41Minnesota~6K0.82×
42Oklahoma~5K0.82×
43Colorado~6K0.80×
44South Carolina~6K0.80×
45Wisconsin~6K0.80×
46Alabama~6K0.80×
47Nevada~4K0.80×
48Louisiana~5K0.79×
49Utah~4K0.79×
50Tennessee~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Australia national cricket team, United States
0.77×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australia national cricket team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australia national cricket team audience
#·InterestCategoryAffinity×
01Joan CollinsFashion & Accessoires100.60×
02Cricket World CupSports91.58×
03Borussia DortmundSports74.26×
04Matt LeBlancMovies & TV54.74×
05Rohit SharmaSports48.22×
06Kolkata Knight RidersSports42.22×
07Dirk NowitzkiSports41.69×
08Pakistan national cricket teamSports31.71×
09Virat KohliSports24.66×
10Sachin TendulkarSports21.70×
11Winter Olympic GamesSports20.77×
12BadmintonSports19.26×
13Massive open online courseBusiness & Career19.26×
14SheetzCars & Mobility18.40×
15India national cricket teamSports14.83×
16Vintage BooksLiterature13.67×
17Jensen AcklesMovies & TV13.04×
18Wawa Inc.Shopping12.90×
19Straight TalkTechnology & Electronics10.17×
20FC Bayern MunichSports9.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australia national cricket team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australia national cricket team audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.38×
Convenience OrientationPREMIUM1.82×
Pet OwnershipJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australia national cricket team audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australia national cricket team have in United States?

Australia national cricket team has an estimated audience of 505,649 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Australia national cricket team fans?

33.2% of Australia national cricket team fans are female, 66.8% are male, with an average age of 34.8 years.

03

Which brands do Australia national cricket team fans like most?

Australia national cricket team fans show strongest brand affinity for Cricket World Cup (91.58×), Borussia Dortmund (74.26×), and Joan Collins (100.6×) over the country average.

04

Where do Australia national cricket team fans live in United States?

Australia national cricket team fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Australia national cricket team fans also like?

Beyond Australia national cricket team itself, the audience over-indexes on Borussia Dortmund (74.26×), Joan Collins (100.6×), Wawa Inc. (12.9×), and Sheetz (18.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Australia national cricket team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Australia national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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