Rascasse Audience Intelligence

Borussia Dortmund Audience in United States

A data profile of the people who buy, follow and care about Borussia Dortmund in United States — modelled from more than twelve digital signal sources. Borussia Dortmund has an estimated audience of 2,412,112 people in United States.

#72among Soccer in United States#218among Team in United States#1094in Sports

The average Borussia Dortmund fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cricbuzz, Jude Bellingham, Manchester City F.C., with strongest over-indexing on Cricbuzz (135.53× the country average).

Demographically, the Borussia Dortmund audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Borussia Dortmund fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Cricbuzz.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Borussia Dortmund profile in United States.

Audience size
2.4M
in United States
Gender
22.3%♀
77.7% male
Age
29.5
average years
Country rank
#12239
Team in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Borussia Dortmund fans

22.3% are female, 77.7% are male, average age 29.5.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Borussia Dortmund audience in United States
MetricValue
Female22.3%
Male77.7%
Average age29.5
Estimated audience size2,412,112
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Borussia Dortmund audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3916%
40-4910%
50+5%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Borussia Dortmund audience comes from United States.

Worldwide audience distribution share by country for Borussia Dortmund
CountryShare
Germany44.6%
Brazil5.2%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Borussia Dortmund audience in United States is strongest.

Fig. 05

Top regions by affinity

Borussia Dortmund fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.89×
02Maryland~70K1.87×
03Florida~300K1.80×
04Washington, District of Columbia~10K1.57×
05New York~200K1.56×
06Virginia~80K1.49×
07Massachusetts~60K1.49×
08California~300K1.44×
09Texas~300K1.40×
10Nevada~30K1.38×
11Connecticut~30K1.36×
12Illinois~90K1.27×
13Rhode Island~8K1.22×
14Georgia~80K1.17×
15North Carolina~70K1.16×
16Delaware~7K1.11×
17Colorado~40K1.07×
18Indiana~40K1.06×
19Kentucky~30K1.06×
20Nebraska~10K1.05×
21Washington~40K1.04×
22Arizona~40K1.02×
23Utah~20K1.02×
24Pennsylvania~70K0.99×
25Kansas~20K0.99×
26Iowa~20K0.95×
27Tennessee~40K0.94×
28Ohio~60K0.90×
29South Carolina~30K0.90×
30Oregon~20K0.89×
31Arkansas~20K0.87×
32Minnesota~30K0.84×
33Louisiana~20K0.84×
34New Mexico~9K0.83×
35Wisconsin~30K0.82×
36Oklahoma~20K0.81×
37Michigan~40K0.80×
38South Dakota~4K0.80×
39Missouri~30K0.78×
40Idaho~8K0.77×
41West Virginia~7K0.75×
42New Hampshire~6K0.73×
43North Dakota~3K0.73×
44Maine~5K0.71×
45Alabama~20K0.70×
46Vermont~3K0.69×
47Montana~4K0.65×
48Hawaii~6K0.63×
49Alaska~3K0.60×
50Mississippi~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Borussia Dortmund, United States
0.59×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Borussia Dortmund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Borussia Dortmund audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports216.96×
02Indian CricketSports179.83×
03Leicester City F.C.Sports139.18×
04Crystal Palace F.C.Sports136.70×
05CricbuzzSports135.53×
06West Ham United F.C.Sports132.89×
07Zinedine ZidaneSports119.05×
08Ligue 1Sports118.06×
09Jude BellinghamSports112.51×
10EndrickSports106.30×
11DanteSports100.99×
12Aston Villa F.C.Sports85.26×
13Tottenham Hotspur F.C.Sports81.74×
14Erling HaalandSports77.88×
15A.C. MilanSports67.97×
16Manchester City F.C.Sports56.95×
17BundesligaSports56.42×
18FC Bayern MunichSports53.08×
19FIFA World CupSports14.03×
20FIFA World Cup 2026Sports9.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Borussia Dortmund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Borussia Dortmund audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.46×
Sports ActivityPOWER1.49×
IndulgenceJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Borussia Dortmund audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.43×
CreativityOPEN0.44×
IndividualismJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Borussia Dortmund have in United States?

Borussia Dortmund has an estimated audience of 2,412,112 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Borussia Dortmund fans?

22.3% of Borussia Dortmund fans are female, 77.7% are male, with an average age of 29.5 years.

03

Which brands do Borussia Dortmund fans like most?

Borussia Dortmund fans show strongest brand affinity for Cricbuzz (135.53×), Jude Bellingham (112.51×), and Manchester City F.C. (56.95×) over the country average.

04

Where do Borussia Dortmund fans live in United States?

Borussia Dortmund fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Borussia Dortmund fans also like?

Beyond Borussia Dortmund itself, the audience over-indexes on Jude Bellingham (112.51×), Manchester City F.C. (56.95×), Ligue 1 (118.06×), and Indian Cricket (179.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Borussia Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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