Borussia Dortmund Audience in United States

Borussia Dortmund logo

Borussia Dortmund has an estimated audience of 2,565,411 people in United States. 22.3% are female, 77.7% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: FC Bayern Munich, Cricbuzz, Ligue 1, Manchester City F.C., Jude Bellingham.

The average Borussia Dortmund fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FC Bayern Munich, Cricbuzz, Ligue 1, with strongest over-indexing on FC Bayern Munich (53.08× the country average). Demographically, the Borussia Dortmund audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Borussia Dortmund fans

Demographic split for Borussia Dortmund audience in United States
MetricValue
Female22.3%
Male77.7%
Average age29.5
Estimated audience size2,565,411

Audience persona

The typical Borussia Dortmund fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for Borussia Dortmund in United States
RegionReachAffinity
California431,8871.53×
Texas327,4771.48×
Florida308,7801.78×
New York231,4901.61×
New Jersey122,9761.88×
Illinois114,6461.34×
Virginia94,9491.52×
Georgia92,3041.17×
North Carolina92,0581.19×
Pennsylvania88,3841.02×
Maryland81,5541.85×
Massachusetts74,8631.48×
Ohio74,0780.94×
Michigan58,0340.87×
Washington53,3501.04×
Arizona51,5330.98×
Tennessee49,8580.97×
Indiana49,5761.06×
Colorado43,6541.08×
Kentucky35,1171.09×
Connecticut34,6581.35×
Missouri33,8960.82×
Nevada33,3471.34×
South Carolina33,1920.86×
Wisconsin31,5230.82×
Minnesota31,4670.86×
Louisiana28,6900.87×
Oregon26,3110.89×
Alabama24,8860.69×
Utah24,6941.07×
Oklahoma24,2960.85×
Iowa19,5120.92×
Arkansas19,2200.91×
Kansas19,0200.94×
Nebraska13,1931.03×
Washington, District of Columbia12,3451.6×
Mississippi11,3010.53×
New Mexico10,7070.83×
Rhode Island9,5291.17×
Idaho9,5100.74×
West Virginia9,1520.77×
Delaware7,0050.99×
New Hampshire6,9550.69×
Hawaii6,8770.62×
Maine6,2660.68×
Montana4,4530.63×
South Dakota4,3320.73×
North Dakota3,4500.65×
Vermont2,7270.61×
Alaska2,5660.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Borussia Dortmund audience
BrandAffinityCategory
FC Bayern Munich53.08×Sports
Cricbuzz135.53×Sports
Ligue 1118.06×Sports
Manchester City F.C.56.95×Sports
Jude Bellingham112.51×Sports
Indian Cricket179.83×Sports
A.C. Milan67.97×Sports
Tottenham Hotspur F.C.81.74×Sports
Leicester City F.C.139.18×Sports
Crystal Palace F.C.136.7×Sports
Norwich City F.C.216.96×Sports
Bundesliga56.42×Sports
West Ham United F.C.132.89×Sports
Aston Villa F.C.85.26×Sports
West Bromwich Albion F.C.198.05×Sports
Newcastle United F.C.88.38×Sports
Juventus F.C.43.68×Sports
Manchester United F.C.25.82×Sports
FIFA World Cup14.03×Sports
Jürgen Klopp160.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Borussia Dortmund audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
Luxury OrientationPREMIUM1.66
Sports ActivityPOWER1.58
Pet OwnershipJOY1.55
Risk AppetiteTHRILL1.34
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Borussia Dortmund
CountryShare
Germany42.3%
Brazil6.8%
United States4.6%

See Borussia Dortmund audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Borussia Dortmund have in United States?

Borussia Dortmund has an estimated audience of 2,565,411 people in United States, concentrated in California and Texas.

What is the gender split and age of Borussia Dortmund fans?

22.3% of Borussia Dortmund fans are female, 77.7% are male, with an average age of 29.5 years.

Which brands do Borussia Dortmund fans like most?

Borussia Dortmund fans show strongest brand affinity for FC Bayern Munich (53.08×), Cricbuzz (135.53×), and Ligue 1 (118.06×) over the country average.

Where do Borussia Dortmund fans live in United States?

Borussia Dortmund fans in United States are most concentrated in California (reach 431,887), Texas (reach 327,477), and Florida (reach 308,780). These three regions account for the largest share of the active audience.

What other brands do Borussia Dortmund fans also like?

Beyond Borussia Dortmund itself, the audience over-indexes on Cricbuzz (135.53×), Ligue 1 (118.06×), Manchester City F.C. (56.95×), and Jude Bellingham (112.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Borussia Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.