Rascasse Audience Intelligence

Borussia Dortmund Fan Demographics in Germany

Borussia Dortmund has an estimated audience of 25.3M people in Germany.

#3among Soccer in Germany
#2among teams in Germany
#7in Sports

The average Borussia Dortmund fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Borussia Dortmund ranks #2 among the 18 Bundesliga teams in Germany — 3.6× the group median.

Women make up 30.9% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 17 Bundesliga teams, Borussia Dortmund fans stand out for their interest in Real Madrid Club de Fútbol and UEFA Champions League.

In Q2/2026, search interest was −40.5% on the same quarter a year earlier; the median across the group was +7.8%.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top affinities include DFB-Pokal, SC Freiburg, Borussia Mönchengladbach, with strongest over-indexing on DFB-Pokal (5.14× the country average).

The typical Borussia Dortmund fan in Germany is more male, around 36.5 years old, with a notable affinity for DFB-Pokal.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
25.3M
in Germany
Gender
30.9%♀
69.1% male
Age
36.5
average years
Country rank
#38
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Borussia Dortmund fans

30.9% are female, 69.1% are male, average age 36.5.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Borussia Dortmund audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age36.5
Estimated audience size25.3M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Borussia Dortmund audience in Germany
Age bracketShare%
16-2431%
25-3419%
35-4418%
45-5417%
55+16%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Borussia Dortmund audience comes from Germany.

Worldwide audience distribution share by country for Borussia Dortmund
CountryShare
Germany45.8%
Brazil5.3%
United States4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Borussia Dortmund fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~14M2.61×
02Sachsen-Anhalt~700K1.12×
03Thüringen~700K1.12×
04Sachsen~1.5M1.10×
05Niedersachsen~2.5M1.09×
06Saarland~300K1.05×
07Brandenburg~700K0.96×
08Mecklenburg-Vorpommern~400K0.92×
09Rheinland-Pfalz~1M0.91×
10Schleswig-Holstein~700K0.85×
11Hessen~1.5M0.84×
12Baden-Württemberg~3M0.83×
13Hamburg~400K0.81×
14Bayern~2.5M0.67×
15Berlin~700K0.67×
16Bremen~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Borussia Dortmund, Germany
0.53×1.00×2.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Borussia Dortmund audience vs. the country average
#·InterestCategoryAffinity×
01DFB-PokalSports5.14×
02SC FreiburgSports5.09×
03Borussia MönchengladbachSports5.03×
04Hannover 96Sports4.93×
05Sport BildSports4.63×
06FC Schalke 04Sports4.19×
07RB LeipzigSports3.86×
082. BundesligaSports3.78×
09SV Werder BremenSports3.75×
101. FC KölnSports3.73×
11TransfermarktSports3.64×
12Hamburger SVSports3.64×
13Dynamo DresdenSports3.43×
14VfB StuttgartSports3.42×
15SportschauSports3.22×
16BundesligaSports2.83×
17FC Bayern MunichSports2.82×
18Real Madrid Club de FútbolSports2.77×
19FIFA World CupSports2.62×
20UEFA Champions LeagueSports2.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Borussia Dortmund audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Borussia Dortmund audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Quality AwarenessPREMIUM0.90×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Borussia Dortmund audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
Design AffinityPREMIUM0.58×
ExtroversionTHRILL0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Borussia Dortmund over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/borussia-dortmund-15972” · Methodology