Rascasse Audience Intelligence

Erling Haaland Audience in United States

A data profile of the people who buy, follow and care about Erling Haaland in United States — modelled from more than twelve digital signal sources. Erling Haaland has an estimated audience of 4,134,568 people in United States.

#37among Soccer in United States#968among Person in United States#684in Sports

The average Erling Haaland fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Borussia Dortmund, FIFA U-20 World Cup, SC Freiburg, with strongest over-indexing on Borussia Dortmund (77.88× the country average).

Demographically, the Erling Haaland audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Erling Haaland fan in United States is more male, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Erling Haaland profile in United States.

Audience size
4.1M
in United States
Gender
33.0%♀
67.0% male
Age
32.2
average years
Country rank
#7840
Person in United States
Fig. 01

Search interest · 12-month trend

+907%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Erling Haaland fans

33.0% are female, 67.0% are male, average age 32.2.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Erling Haaland audience in United States
MetricValue
Female33.0%
Male67.0%
Average age32.2
Estimated audience size4,134,568
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Erling Haaland audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Erling Haaland audience comes from United States.

Worldwide audience distribution share by country for Erling Haaland
CountryShare
United States18.2%
United Kingdom9.6%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Erling Haaland audience in United States is strongest.

Fig. 05

Top regions by affinity

Erling Haaland fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.60×
02New Jersey~60K1.51×
03Washington, District of Columbia~7K1.50×
04California~300K1.49×
05New York~100K1.44×
06Maryland~40K1.43×
07Texas~200K1.37×
08Virginia~50K1.31×
09Illinois~70K1.27×
10Washington~40K1.25×
11Connecticut~20K1.25×
12North Carolina~60K1.23×
13Rhode Island~6K1.20×
14Florida~100K1.19×
15Georgia~60K1.15×
16Oregon~20K1.12×
17Utah~20K1.11×
18Minnesota~30K1.09×
19Colorado~30K1.06×
20New Hampshire~7K1.03×
21Missouri~30K1.00×
22Kansas~10K0.98×
23Maine~6K0.98×
24Vermont~3K0.98×
25Arizona~30K0.97×
26Delaware~4K0.97×
27Pennsylvania~50K0.96×
28Nebraska~8K0.96×
29Tennessee~30K0.91×
30Ohio~50K0.90×
31Indiana~30K0.90×
32Nevada~10K0.90×
33South Carolina~20K0.87×
34Michigan~40K0.86×
35Iowa~10K0.85×
36Idaho~7K0.84×
37Wisconsin~20K0.83×
38Oklahoma~10K0.81×
39Kentucky~20K0.80×
40Alaska~3K0.79×
41North Dakota~3K0.79×
42Arkansas~10K0.78×
43Hawaii~5K0.76×
44Montana~3K0.76×
45New Mexico~6K0.75×
46Louisiana~20K0.74×
47Alabama~20K0.72×
48South Dakota~3K0.72×
49Mississippi~8K0.56×
50West Virginia~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Erling Haaland, United States
0.56×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Erling Haaland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Erling Haaland audience
#·InterestCategoryAffinity×
01Leon GoretzkaSports82.36×
02FIFA U-20 World CupSports78.16×
03Borussia DortmundSports77.88×
041. FSV Mainz 05Sports65.95×
05SC FreiburgSports63.85×
06UEFA Super CupSports61.56×
07RonaldinhoSports18.23×
08FIFA Club World CupSports16.70×
09United States national football teamSports15.62×
10FC Bayern MunichSports14.13×
11Arsenal F.C.Sports13.11×
12Tottenham Hotspur F.C.Sports13.05×
13Manchester City F.C.Sports11.38×
14A.C. MilanSports11.23×
15Paris Saint-GermainSports11.04×
16Manchester United F.C.Sports6.41×
17UEFA Champions LeagueSports5.72×
18FC BarcelonaSports5.47×
19Real Madrid C.F.Sports4.50×
20FIFA World CupSports3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Erling Haaland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Erling Haaland audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.55×
Pet OwnershipJOY1.49×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Erling Haaland audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Erling Haaland have in United States?

Erling Haaland has an estimated audience of 4,134,568 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Erling Haaland fans?

33.0% of Erling Haaland fans are female, 67.0% are male, with an average age of 32.2 years.

03

Which brands do Erling Haaland fans like most?

Erling Haaland fans show strongest brand affinity for Borussia Dortmund (77.88×), FIFA U-20 World Cup (78.16×), and SC Freiburg (63.85×) over the country average.

04

Where do Erling Haaland fans live in United States?

Erling Haaland fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Erling Haaland fans also like?

Beyond Erling Haaland itself, the audience over-indexes on FIFA U-20 World Cup (78.16×), SC Freiburg (63.85×), Manchester City F.C. (11.38×), and FC Bayern Munich (14.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Erling Haaland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Erling Haaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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