Rascasse Audience Intelligence

FIFA U-20 World Cup Audience in United States

A data profile of the people who buy, follow and care about FIFA U-20 World Cup in United States — modelled from more than twelve digital signal sources. FIFA U-20 World Cup has an estimated audience of 332,290 people in United States.

#491among Soccer in United States#582among Event in United States#4596in Sports

The average FIFA U-20 World Cup fan in United States is 31.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Campeonato Paulista, Thailand national football team, Congo national football team, with strongest over-indexing on Campeonato Paulista (555.02× the country average).

Demographically, the FIFA U-20 World Cup audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA U-20 World Cup fan in United States is balanced, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Campeonato Paulista.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA U-20 World Cup profile in United States.

Audience size
332K
in United States
Gender
46.4%♀
53.6% male
Age
31.5
average years
Country rank
#45859
Event in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA U-20 World Cup fans

46.4% are female, 53.6% are male, average age 31.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for FIFA U-20 World Cup audience in United States
MetricValue
Female46.4%
Male53.6%
Average age31.5
Estimated audience size332,290
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the FIFA U-20 World Cup audience in United States
Age bracketShare%
16-1943%
20-2918%
30-3917%
40-4915%
50+7%
Fig. 04

Worldwide distribution

13.2%

of the worldwide FIFA U-20 World Cup audience comes from United States.

Worldwide audience distribution share by country for FIFA U-20 World Cup
CountryShare
United States13.2%
Japan12.9%
Germany12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA U-20 World Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA U-20 World Cup fans by region: top regions in United States
#RegionReachAffinity×
01California~100K3.08×
02Texas~60K2.26×
03Nevada~7K2.10×
04New Jersey~10K1.74×
05Illinois~20K1.57×
06Arizona~10K1.54×
07Utah~4K1.49×
08Maryland~8K1.45×
09Florida~30K1.43×
10Washington~9K1.42×
11Oregon~5K1.42×
12New York~30K1.39×
13Washington, District of Columbia~1K1.35×
14Georgia~10K1.30×
15North Carolina~10K1.30×
16Virginia~10K1.24×
17Massachusetts~8K1.22×
18Colorado~6K1.18×
19Connecticut~4K1.16×
20New Mexico~2K1.05×
21Delaware<1K0.96×
22Kansas~2K0.95×
23Oklahoma~3K0.91×
24Nebraska~1K0.89×
25Indiana~5K0.88×
26Arkansas~2K0.87×
27Idaho~1K0.85×
28Rhode Island<1K0.83×
29Alaska<1K0.82×
30Minnesota~4K0.78×
31South Carolina~4K0.76×
32North Dakota<1K0.74×
33Vermont<1K0.74×
34New Hampshire<1K0.73×
35Tennessee~5K0.71×
36Hawaii~1K0.71×
37South Dakota<1K0.71×
38Wisconsin~3K0.69×
39Kentucky~3K0.69×
40Montana<1K0.67×
41Pennsylvania~7K0.66×
42Iowa~2K0.65×
43Maine<1K0.64×
44Alabama~3K0.63×
45Ohio~6K0.61×
46Louisiana~3K0.61×
47West Virginia<1K0.61×
48Michigan~5K0.59×
49Missouri~3K0.59×
50Mississippi~2K0.59×
Fig. 06

Affinity by region

Affinity by region — FIFA U-20 World Cup, United States
0.59×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA U-20 World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA U-20 World Cup audience
#·InterestCategoryAffinity×
01Benevento CalcioSports573.91×
02Cagliari CalcioSports559.51×
03Campeonato PaulistaSports555.02×
04Calcio CataniaSports537.37×
05Congo national football teamSports487.98×
06Hungary national football teamSports422.12×
07Thailand national football teamSports401.57×
08Lithuania national football teamSports351.50×
09Russia national football teamSports343.54×
10Denmark national football teamSports328.44×
11Sweden national football teamSports309.72×
12Liga Nacional de Fútbol de GuatemalaSports306.75×
13Wales national football teamSports266.67×
14U.C. SampdoriaSports259.72×
15FIFA U-17 World CupSports249.88×
16Cactus Club CafeFood & Beverages225.76×
17The Crane WivesMusic & Radio222.23×
18Andy DalyMovies & TV149.52×
19Erling HaalandSports78.16×
20FIFA World Cup 2026Sports8.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA U-20 World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA U-20 World Cup audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.20×
IndividualismJOY1.20×
TraditionCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA U-20 World Cup audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Quality AwarenessPREMIUM0.82×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA U-20 World Cup have in United States?

FIFA U-20 World Cup has an estimated audience of 332,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA U-20 World Cup fans?

46.4% of FIFA U-20 World Cup fans are female, 53.6% are male, with an average age of 31.5 years.

03

Which brands do FIFA U-20 World Cup fans like most?

FIFA U-20 World Cup fans show strongest brand affinity for Campeonato Paulista (555.02×), Thailand national football team (401.57×), and Congo national football team (487.98×) over the country average.

04

Where do FIFA U-20 World Cup fans live in United States?

FIFA U-20 World Cup fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA U-20 World Cup fans also like?

Beyond FIFA U-20 World Cup itself, the audience over-indexes on Thailand national football team (401.57×), Congo national football team (487.98×), Liga Nacional de Fútbol de Guatemala (306.75×), and Cagliari Calcio (559.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See FIFA U-20 World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA U-20 World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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