FIFA U-20 World Cup Audience in United States

FIFA U-20 World Cup logo

FIFA U-20 World Cup has an estimated audience of 328,697 people in United States. 46.4% are female, 53.6% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Campeonato Paulista, Thailand national football team, Congo national football team, Liga Nacional de Fútbol de Guatemala, Cagliari Calcio.

The average FIFA U-20 World Cup fan in United States is 31.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Campeonato Paulista, Thailand national football team, Congo national football team, with strongest over-indexing on Campeonato Paulista (555.02× the country average). Demographically, the FIFA U-20 World Cup audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of FIFA U-20 World Cup fans

Demographic split for FIFA U-20 World Cup audience in United States
MetricValue
Female46.4%
Male53.6%
Average age31.5
Estimated audience size328,697

Audience persona

The typical FIFA U-20 World Cup fan in United States is balanced, around 31.5 years old, with strong Need for Security tendencies and a notable affinity for Campeonato Paulista.

Top regions in United States

Top regions ranked by reach for FIFA U-20 World Cup in United States
RegionReachAffinity
California115,8093.2×
Texas67,1852.38×
Florida32,3331.45×
New York26,6971.45×
Illinois17,9721.64×
New Jersey15,0381.8×
Georgia13,5391.34×
North Carolina13,3011.34×
Arizona10,4711.56×
Virginia10,1941.27×
Washington9,5841.45×
Maryland8,3131.47×
Massachusetts8,0041.24×
Pennsylvania7,3060.66×
Nevada6,8362.15×
Colorado6,2541.21×
Ohio6,0910.6×
Oregon5,4161.44×
Indiana5,3540.89×
Michigan4,9590.58×
Tennessee4,5640.69×
Utah4,4651.52×
Connecticut3,8551.17×
South Carolina3,6600.74×
Minnesota3,6430.77×
Oklahoma3,3100.91×
Wisconsin3,2870.66×
Missouri2,9170.55×
Kentucky2,6570.64×
Alabama2,6220.57×
Kansas2,4190.93×
Louisiana2,3010.54×
Arkansas2,2660.84×
New Mexico1,6771.02×
Iowa1,5290.56×
Nebraska1,3770.84×
Washington, District of Columbia1,3371.35×
Idaho1,2880.78×
Mississippi1,1290.42×
Hawaii8310.59×
Delaware8220.91×
New Hampshire7760.6×
Rhode Island7660.73×
Maine4960.42×
Alaska4380.62×
West Virginia4230.28×
Montana3150.35×
North Dakota3060.45×
South Dakota3020.4×
Wyoming2820.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA U-20 World Cup audience
BrandAffinityCategory
Campeonato Paulista555.02×Sports
Thailand national football team401.57×Sports
Congo national football team487.98×Sports
Liga Nacional de Fútbol de Guatemala306.75×Sports
Cagliari Calcio559.51×Sports
Sweden national football team309.72×Sports
Wales national football team266.67×Sports
Russia national football team343.54×Sports
Denmark national football team328.44×Sports
Hungary national football team422.12×Sports
Cactus Club Cafe225.76×Food & Beverages
The Crane Wives222.23×Music & Radio
Erling Haaland78.16×Sports
Calcio Catania537.37×Sports
FIFA U-17 World Cup249.88×Sports
U.C. Sampdoria259.72×Sports
Benevento Calcio573.91×Sports
Andy Daly149.52×Movies & TV
Lithuania national football team351.5×Sports
The Oh Hellos222.23×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA U-20 World Cup audience
TraitClusterScore
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.21
Urban LifestyleOPEN1.2
Luxury OrientationPREMIUM1.16
IndulgenceJOY1.15
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for FIFA U-20 World Cup
CountryShare
United States13.2%
Japan13.0%
Germany12.5%

See FIFA U-20 World Cup audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FIFA U-20 World Cup have in United States?

FIFA U-20 World Cup has an estimated audience of 328,697 people in United States, concentrated in California and Texas.

What is the gender split and age of FIFA U-20 World Cup fans?

46.4% of FIFA U-20 World Cup fans are female, 53.6% are male, with an average age of 31.5 years.

Which brands do FIFA U-20 World Cup fans like most?

FIFA U-20 World Cup fans show strongest brand affinity for Campeonato Paulista (555.02×), Thailand national football team (401.57×), and Congo national football team (487.98×) over the country average.

Where do FIFA U-20 World Cup fans live in United States?

FIFA U-20 World Cup fans in United States are most concentrated in California (reach 115,809), Texas (reach 67,185), and Florida (reach 32,333). These three regions account for the largest share of the active audience.

What other brands do FIFA U-20 World Cup fans also like?

Beyond FIFA U-20 World Cup itself, the audience over-indexes on Thailand national football team (401.57×), Congo national football team (487.98×), Liga Nacional de Fútbol de Guatemala (306.75×), and Cagliari Calcio (559.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA U-20 World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.