Rascasse Audience Intelligence

Thailand national football team Audience in United States

A data profile of the people who buy, follow and care about Thailand national football team in United States — modelled from more than twelve digital signal sources. Thailand national football team has an estimated audience of 279,208 people in United States.

#560among Soccer in United States#820among Team in United States#5061in Sports

The average Thailand national football team fan in United States is 32.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FIFA U-20 World Cup, Major League Soccer, JetBlue, with strongest over-indexing on FIFA U-20 World Cup (401.57× the country average).

Demographically, the Thailand national football team audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thailand national football team fan in United States is balanced, around 32.9 years old, with strong Sustainability tendencies and a notable affinity for FIFA U-20 World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thailand national football team profile in United States.

Audience size
279K
in United States
Gender
50.9%♀
49.1% male
Age
32.9
average years
Country rank
#50141
Team in United States
Fig. 01

Search interest · 12-month trend

+114%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thailand national football team fans

50.9% are female, 49.1% are male, average age 32.9.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Thailand national football team audience in United States
MetricValue
Female50.9%
Male49.1%
Average age32.9
Estimated audience size279,208
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Thailand national football team audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3916%
40-4916%
50+10%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Thailand national football team audience comes from United States.

Worldwide audience distribution share by country for Thailand national football team
CountryShare
Thailand19.3%
United States13.0%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thailand national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

Thailand national football team fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.34×
02North Dakota<1K1.21×
03Vermont<1K1.21×
04Alaska<1K1.18×
05Hawaii~1K1.11×
06Rhode Island<1K1.11×
07South Dakota<1K1.10×
08Delaware<1K1.09×
09Washington, District of Columbia<1K1.07×
10New Hampshire~1K1.06×
11Washington~6K1.05×
12Nebraska~1K1.05×
13Maine~1K1.05×
14Virginia~7K1.04×
15Montana<1K1.04×
16New Jersey~7K1.03×
17Nevada~3K1.03×
18Maryland~5K1.02×
19Iowa~2K1.02×
20Massachusetts~6K1.00×
21Idaho~1K1.00×
22West Virginia~1K1.00×
23Minnesota~4K0.98×
24Mississippi~2K0.98×
25Kansas~2K0.98×
26New Mexico~1K0.98×
27Oregon~3K0.97×
28New York~10K0.96×
29Connecticut~3K0.96×
30Arkansas~2K0.96×
31Arizona~5K0.94×
32Kentucky~3K0.93×
33Oklahoma~3K0.93×
34Utah~2K0.92×
35Louisiana~3K0.90×
36Indiana~5K0.89×
37South Carolina~4K0.89×
38Alabama~3K0.89×
39Georgia~8K0.88×
40Tennessee~5K0.88×
41Illinois~8K0.87×
42Missouri~4K0.87×
43Wisconsin~4K0.87×
44Colorado~4K0.85×
45Texas~20K0.83×
46Michigan~6K0.82×
47North Carolina~7K0.80×
48Florida~10K0.78×
49Ohio~7K0.78×
50Pennsylvania~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Thailand national football team, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thailand national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thailand national football team audience
#·InterestCategoryAffinity×
01Thai Premier LeagueSports451.61×
02FIFA U-20 World CupSports401.57×
03Sabo SkirtFashion & Accessoires53.75×
04United States national football teamSports20.00×
05Ligue 1Sports20.00×
06Christian PulisicSports20.00×
07FIFA Club World CupSports20.00×
08Borussia DortmundSports20.00×
09Aston Villa F.C.Sports20.00×
10Zero Dark ThirtyMovies & TV20.00×
11Germany national football teamSports20.00×
12FA CupSports19.62×
13Paris Saint-GermainSports14.82×
14Inter MilanSports12.80×
15Major League SoccerSports12.38×
16Tottenham Hotspur F.C.Sports12.15×
17JetBlueTravel & Leisure10.14×
18Formula OneSports5.89×
19YouTube MusicInternet & Social Media5.16×
20FIFA World CupSports3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thailand national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thailand national football team audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.23×
TraditionCONSERVATISM1.88×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thailand national football team audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
DIY MentalityTHRILL0.83×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thailand national football team have in United States?

Thailand national football team has an estimated audience of 279,208 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thailand national football team fans?

50.9% of Thailand national football team fans are female, 49.1% are male, with an average age of 32.9 years.

03

Which brands do Thailand national football team fans like most?

Thailand national football team fans show strongest brand affinity for FIFA U-20 World Cup (401.57×), Major League Soccer (12.38×), and JetBlue (10.14×) over the country average.

04

Where do Thailand national football team fans live in United States?

Thailand national football team fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Thailand national football team fans also like?

Beyond Thailand national football team itself, the audience over-indexes on Major League Soccer (12.38×), JetBlue (10.14×), Thai Premier League (451.61×), and Paris Saint-Germain (14.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Thailand national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thailand national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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