Zero Dark Thirty Audience in United States

Zero Dark Thirty has an estimated audience of 1,884,841 people in United States. 36.3% are female, 63.7% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Apocalypse Now, Jarhead (film), We Were Soldiers, Hacksaw Ridge, Terminator (franchise).
The average Zero Dark Thirty fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Apocalypse Now, Jarhead (film), We Were Soldiers, with strongest over-indexing on Apocalypse Now (84.97× the country average). Demographically, the Zero Dark Thirty audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller
Demographics of Zero Dark Thirty fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 45.8 |
| Estimated audience size | 1,884,841 |
Audience persona
The typical Zero Dark Thirty fan in United States is more male, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Apocalypse Now.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 221,527 | 1.07× |
| Texas | 172,151 | 1.06× |
| Florida | 114,625 | 0.9× |
| New York | 113,853 | 1.08× |
| Illinois | 69,576 | 1.11× |
| Pennsylvania | 63,362 | 1× |
| Ohio | 58,018 | 1× |
| North Carolina | 57,905 | 1.02× |
| Virginia | 52,469 | 1.14× |
| Georgia | 52,340 | 0.9× |
| New Jersey | 48,292 | 1.01× |
| Michigan | 47,919 | 0.97× |
| Massachusetts | 43,981 | 1.18× |
| Washington | 40,448 | 1.07× |
| Arizona | 38,916 | 1.01× |
| Tennessee | 37,768 | 1× |
| Colorado | 34,885 | 1.17× |
| Indiana | 33,899 | 0.98× |
| Maryland | 31,218 | 0.96× |
| Missouri | 29,425 | 0.97× |
| Minnesota | 28,287 | 1.05× |
| Wisconsin | 27,516 | 0.97× |
| South Carolina | 26,931 | 0.95× |
| Alabama | 22,887 | 0.87× |
| Oregon | 22,539 | 1.04× |
| Kentucky | 22,210 | 0.94× |
| Connecticut | 21,129 | 1.12× |
| Louisiana | 20,636 | 0.85× |
| Oklahoma | 20,079 | 0.96× |
| Utah | 19,503 | 1.16× |
| Nevada | 15,786 | 0.87× |
| Iowa | 15,562 | 1× |
| Kansas | 15,451 | 1.04× |
| Arkansas | 14,039 | 0.9× |
| Mississippi | 13,053 | 0.84× |
| Idaho | 10,215 | 1.08× |
| Nebraska | 9,111 | 0.96× |
| New Mexico | 9,085 | 0.96× |
| New Hampshire | 8,062 | 1.09× |
| Washington, District of Columbia | 7,914 | 1.4× |
| West Virginia | 7,773 | 0.89× |
| Hawaii | 7,672 | 0.95× |
| Maine | 6,613 | 0.98× |
| Montana | 5,887 | 1.13× |
| Rhode Island | 5,774 | 0.96× |
| Delaware | 4,270 | 0.82× |
| South Dakota | 4,037 | 0.93× |
| Alaska | 3,526 | 0.87× |
| North Dakota | 3,476 | 0.9× |
| Vermont | 3,339 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apocalypse Now | 84.97× | Movies & TV |
| Jarhead (film) | 103.5× | Movies & TV |
| We Were Soldiers | 110.63× | Movies & TV |
| Hacksaw Ridge | 57.2× | Movies & TV |
| Terminator (franchise) | 57.52× | Movies & TV |
| Braveheart | 60.68× | Movies & TV |
| Liam Neeson | 26.99× | Movies & TV |
| Saving Private Ryan | 47.2× | Movies & TV |
| Haywire (film) | 67.79× | Movies & TV |
| Tears of the Sun | 132.78× | Movies & TV |
| White House Down | 89.66× | Movies & TV |
| Déjà Vu (2006 film) | 46.77× | Movies & TV |
| Ewan McGregor | 36.6× | Movies & TV |
| Bank of England | 220.52× | Business & Career |
| Sully (film) | 55.42× | Movies & TV |
| Battle: Los Angeles | 113.72× | Movies & TV |
| Platoon (film) | 60.33× | Movies & TV |
| Full Metal Jacket | 41.48× | Movies & TV |
| The Italian Job | 81.84× | Movies & TV |
| True Detective | 12.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.54 |
| Individualism | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.36 |
| Community Orientation | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| United Kingdom | 6.7% |
| India | 6.0% |
See Zero Dark Thirty audiences in other countries
More Thriller audiences in United States
- Seven (1995 film) (4,627,151)
- Tattoo (2002 film) (4,375,386)
- Inglourious Basterds (3,828,140)
- Scarface (1983 film) (3,811,262)
- Fight Club (3,633,820)
Frequently asked questions
How many fans does Zero Dark Thirty have in United States?
Zero Dark Thirty has an estimated audience of 1,884,841 people in United States, concentrated in California and Texas.
What is the gender split and age of Zero Dark Thirty fans?
36.3% of Zero Dark Thirty fans are female, 63.7% are male, with an average age of 45.8 years.
Which brands do Zero Dark Thirty fans like most?
Zero Dark Thirty fans show strongest brand affinity for Apocalypse Now (84.97×), Jarhead (film) (103.5×), and We Were Soldiers (110.63×) over the country average.
Where do Zero Dark Thirty fans live in United States?
Zero Dark Thirty fans in United States are most concentrated in California (reach 221,527), Texas (reach 172,151), and Florida (reach 114,625). These three regions account for the largest share of the active audience.
What other brands do Zero Dark Thirty fans also like?
Beyond Zero Dark Thirty itself, the audience over-indexes on Jarhead (film) (103.5×), We Were Soldiers (110.63×), Hacksaw Ridge (57.2×), and Terminator (franchise) (57.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zero Dark Thirty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.