Rascasse Audience Intelligence

Zero Dark Thirty Audience in United States

A data profile of the people who buy, follow and care about Zero Dark Thirty in United States — modelled from more than twelve digital signal sources. Zero Dark Thirty has an estimated audience of 1,610,861 people in United States.

#14among Thriller in United States#1118among Movie / TV Show / Series in United States#2756in Movies & TV

The average Zero Dark Thirty fan in United States is 45.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Apocalypse Now, Jarhead (film), Hacksaw Ridge, with strongest over-indexing on Apocalypse Now (84.97× the country average).

Demographically, the Zero Dark Thirty audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zero Dark Thirty fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Apocalypse Now.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zero Dark Thirty profile in United States.

Audience size
1.6M
in United States
Gender
36.3%♀
63.7% male
Age
45.8
average years
Country rank
#16823
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zero Dark Thirty viewers

36.3% are female, 63.7% are male, average age 45.8.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Zero Dark Thirty audience in United States
MetricValue
Female36.3%
Male63.7%
Average age45.8
Estimated audience size1,610,861
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Zero Dark Thirty audience in United States
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4925%
50+33%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Zero Dark Thirty audience comes from United States.

Worldwide audience distribution share by country for Zero Dark Thirty
CountryShare
United States41.3%
United Kingdom6.3%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zero Dark Thirty audience in United States is strongest.

Fig. 05

Top regions by affinity

Zero Dark Thirty fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.35×
02Massachusetts~40K1.16×
03Montana~6K1.15×
04Colorado~30K1.13×
05Virginia~50K1.11×
06Utah~20K1.11×
07Idaho~10K1.11×
08New Hampshire~8K1.10×
09Connecticut~20K1.08×
10Vermont~4K1.07×
11Tennessee~40K1.05×
12New York~100K1.04×
13Kansas~20K1.04×
14Illinois~60K1.03×
15California~200K1.02×
16Arizona~40K1.02×
17Washington~40K1.02×
18Minnesota~30K1.02×
19Kentucky~20K1.02×
20Maine~7K1.02×
21North Dakota~4K1.02×
22Iowa~20K1.01×
23South Dakota~4K1.01×
24Alaska~4K1.01×
25Oregon~20K1.00×
26Texas~200K0.99×
27North Carolina~60K0.99×
28New Mexico~9K0.99×
29Rhode Island~6K0.99×
30New Jersey~50K0.98×
31Oklahoma~20K0.98×
32Nebraska~9K0.98×
33Pennsylvania~60K0.96×
34Ohio~60K0.96×
35Missouri~30K0.96×
36Indiana~30K0.95×
37Wisconsin~30K0.95×
38Maryland~30K0.94×
39South Carolina~30K0.94×
40Michigan~50K0.93×
41Arkansas~10K0.93×
42West Virginia~8K0.92×
43Hawaii~7K0.92×
44Alabama~20K0.90×
45Mississippi~10K0.88×
46Georgia~50K0.87×
47Louisiana~20K0.87×
48Florida~100K0.86×
49Delaware~4K0.86×
50Nevada~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Zero Dark Thirty, United States
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zero Dark Thirty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zero Dark Thirty audience
#·InterestCategoryAffinity×
01Bank of EnglandBusiness & Career220.52×
02Tears of the SunMovies & TV132.78×
03Battle: Los AngelesMovies & TV113.72×
04We Were SoldiersMovies & TV110.63×
05Jarhead (film)Movies & TV103.50×
06White House DownMovies & TV89.66×
07Apocalypse NowMovies & TV84.97×
08The Italian JobMovies & TV81.84×
09Haywire (film)Movies & TV67.79×
10BraveheartMovies & TV60.68×
11Platoon (film)Movies & TV60.33×
12Terminator (franchise)Movies & TV57.52×
13Hacksaw RidgeMovies & TV57.20×
14Sully (film)Movies & TV55.42×
15Saving Private RyanMovies & TV47.20×
16Déjà Vu (2006 film)Movies & TV46.77×
17Full Metal JacketMovies & TV41.48×
18The Wiz (film)Movies & TV40.60×
19Ewan McGregorMovies & TV36.60×
20Liam NeesonMovies & TV26.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zero Dark Thirty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zero Dark Thirty audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
SpiritualityBALANCE1.77×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zero Dark Thirty audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Design AffinityPREMIUM0.98×
IndulgenceJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zero Dark Thirty have in United States?

Zero Dark Thirty has an estimated audience of 1,610,861 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zero Dark Thirty viewers?

36.3% of Zero Dark Thirty fans are female, 63.7% are male, with an average age of 45.8 years.

03

Which brands do Zero Dark Thirty fans like most?

Zero Dark Thirty fans show strongest brand affinity for Apocalypse Now (84.97×), Jarhead (film) (103.5×), and Hacksaw Ridge (57.2×) over the country average.

04

Where do Zero Dark Thirty fans live in United States?

Zero Dark Thirty fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zero Dark Thirty fans also like?

Beyond Zero Dark Thirty itself, the audience over-indexes on Jarhead (film) (103.5×), Hacksaw Ridge (57.2×), We Were Soldiers (110.63×), and Terminator (franchise) (57.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zero Dark Thirty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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