Rascasse Audience Intelligence

The Wiz (film) Audience in United States

A data profile of the people who buy, follow and care about The Wiz (film) in United States — modelled from more than twelve digital signal sources. The Wiz (film) has an estimated audience of 1,957,207 people in United States.

#7among Fantasy in United States#894among Movie / TV Show / Series in United States#2270in Movies & TV

The average The Wiz (film) fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Nathan Lane, Legally Blonde, Zero Dark Thirty, with strongest over-indexing on Nathan Lane (72.85× the country average).

Demographically, the The Wiz (film) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wiz (film) fan in United States is more female, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Nathan Lane.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wiz (film) profile in United States.

Audience size
2M
in United States
Gender
65.4%♀
34.6% male
Age
37.0
average years
Country rank
#14483
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wiz (film) viewers

65.4% are female, 34.6% are male, average age 37.0.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for The Wiz (film) audience in United States
MetricValue
Female65.4%
Male34.6%
Average age37.0
Estimated audience size1,957,207
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the The Wiz (film) audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3923%
40-4919%
50+14%
Fig. 04

Worldwide distribution

54.7%

of the worldwide The Wiz (film) audience comes from United States.

Worldwide audience distribution share by country for The Wiz (film)
CountryShare
United States54.7%
Japan15.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wiz (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wiz (film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.52×
02Maryland~40K1.50×
03Florida~200K1.48×
04New York~100K1.43×
05Georgia~70K1.38×
06Missouri~40K1.37×
07Louisiana~30K1.31×
08Delaware~5K1.24×
09North Carolina~60K1.23×
10Tennessee~40K1.23×
11Ohio~60K1.21×
12Virginia~50K1.19×
13Illinois~60K1.18×
14Oklahoma~20K1.17×
15Michigan~50K1.15×
16Indiana~30K1.15×
17South Carolina~30K1.15×
18Connecticut~20K1.14×
19Mississippi~20K1.14×
20Kentucky~20K1.12×
21Pennsylvania~60K1.10×
22Alabama~20K1.10×
23New Jersey~40K1.08×
24California~200K1.05×
25Nevada~20K1.04×
26Arkansas~10K1.04×
27Nebraska~8K1.04×
28Texas~100K1.03×
29Massachusetts~30K1.00×
30Kansas~10K0.99×
31Oregon~20K0.97×
32Wisconsin~20K0.96×
33Utah~10K0.94×
34Washington~30K0.93×
35Minnesota~20K0.90×
36Rhode Island~5K0.89×
37Colorado~20K0.88×
38West Virginia~6K0.87×
39New Hampshire~5K0.87×
40Vermont~2K0.86×
41Maine~5K0.85×
42Arizona~30K0.84×
43Iowa~10K0.84×
44Idaho~7K0.82×
45New Mexico~6K0.79×
46South Dakota~3K0.77×
47Montana~3K0.74×
48North Dakota~2K0.74×
49Hawaii~5K0.70×
50Alaska~2K0.69×
Fig. 06

Affinity by region

Affinity by region — The Wiz (film), United States
0.69×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wiz (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wiz (film) audience
#·InterestCategoryAffinity×
01Nathan LaneMovies & TV72.85×
02Zero Dark ThirtyMovies & TV40.60×
03Legally BlondeMovies & TV37.11×
04Clueless (film)Movies & TV26.06×
05Lea MicheleMovies & TV23.96×
06Idina MenzelMovies & TV21.77×
07FIFA Club World CupSports17.20×
08Jonathan GroffMovies & TV16.48×
09Lyric poetryLiterature14.42×
10Web serverTechnology & Electronics12.53×
11Mila KunisMovies & TV11.48×
12San Diego PadresSports8.48×
13Milwaukee BrewersSports7.50×
14Pittsburgh PiratesSports5.94×
15Las VegasTravel & Leisure4.88×
16Detroit TigersSports4.63×
17Discount storesShopping3.63×
18RadioTechnology & Electronics2.78×
19Shopping mallsShopping2.77×
20Mortgage loansBusiness & Career2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wiz (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wiz (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.06×
Convenience OrientationPREMIUM1.85×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wiz (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Pet OwnershipJOY0.69×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wiz (film) have in United States?

The Wiz (film) has an estimated audience of 1,957,207 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Wiz (film) viewers?

65.4% of The Wiz (film) fans are female, 34.6% are male, with an average age of 37.0 years.

03

Which brands do The Wiz (film) fans like most?

The Wiz (film) fans show strongest brand affinity for Nathan Lane (72.85×), Legally Blonde (37.11×), and Zero Dark Thirty (40.6×) over the country average.

04

Where do The Wiz (film) fans live in United States?

The Wiz (film) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Wiz (film) fans also like?

Beyond The Wiz (film) itself, the audience over-indexes on Legally Blonde (37.11×), Zero Dark Thirty (40.6×), Clueless (film) (26.06×), and Web server (12.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Wiz (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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