The Wiz (film) Audience in United States

The Wiz (film) logo

The Wiz (film) has an estimated audience of 1,395,131 people in United States. 65.4% are female, 34.6% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Nationality, Historic site, Fairy godmother, Grinch, Cincinnati Bearcats.

The average The Wiz (film) fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Historic site, Fairy godmother, with strongest over-indexing on Nationality (9.63× the country average). Demographically, the The Wiz (film) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of The Wiz (film) fans

Demographic split for The Wiz (film) audience in United States
MetricValue
Female65.4%
Male34.6%
Average age37.0
Estimated audience size1,395,131

Audience persona

The typical The Wiz (film) fan in United States is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for The Wiz (film) in United States
RegionReachAffinity
California169,7510.96×
Texas147,8061.07×
New York146,9391.64×
Florida141,8051.31×
Pennsylvania68,0781.26×
Georgia67,4651.37×
Illinois60,9841.14×
North Carolina58,5731.22×
Ohio56,7971.15×
Michigan54,3641.3×
New Jersey48,8921.2×
Virginia43,6321.12×
Maryland40,5641.47×
Tennessee37,5831.17×
Massachusetts32,7521.04×
Indiana32,7171.12×
Missouri30,8661.2×
Louisiana30,6601.49×
Washington28,5560.89×
Colorado27,8231.1×
South Carolina26,7681.11×
Arizona26,7270.82×
Alabama22,8821.02×
Wisconsin21,9160.91×
Connecticut20,5771.28×
Kentucky20,5501.02×
Minnesota19,0500.83×
Oklahoma18,3791.03×
Nevada17,9381.16×
Oregon16,7180.91×
Mississippi14,8481.13×
Arkansas13,1541×
Utah13,0470.91×
Kansas12,4710.99×
Iowa11,1600.85×
Washington, District of Columbia7,7361.61×
Nebraska6,4860.81×
West Virginia6,0190.81×
New Mexico5,9710.74×
Idaho5,9120.74×
Delaware5,5781.26×
New Hampshire5,3010.84×
Maine4,6830.82×
Hawaii4,6340.67×
Rhode Island4,5190.89×
Montana2,9160.66×
South Dakota2,4410.66×
Vermont2,2740.81×
North Dakota2,0050.61×
Alaska1,8340.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wiz (film) audience
BrandAffinityCategory
Nationality9.63×Politics & Society
Historic site14.72×Arts & Culture
Fairy godmother20.49×Literature
Grinch6.14×Movies & TV
Cincinnati Bearcats12.64×Sports
Panama3.95×Travel & Leisure
Vocal harmony4.72×Music & Radio
Goop5.3×Internet & Social Media
Keizer, Oregon25.44×Travel & Leisure
Wok5.58×Food & Beverages
Google Photos2.09×Technology & Electronics
Nebraska Cornhuskers football2.78×Sports
James Madison University9.63×Business & Career
JTV (Indonesia)3.76×
Buying and Selling Real Estate5.4×Home & Garden
Governor of Michigan5.02×Politics & Society
Hibachi5.12×Food & Beverages
Grace Slick5.68×Music & Radio
Racing1.54×Cars & Mobility
Kansas1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wiz (film) audience
TraitClusterScore
ExtroversionTHRILL1.51
SpiritualityBALANCE1.46
Price SensitivityPREMIUM1.29
Urban LifestyleOPEN1.18
Need for SecurityCONSERVATISM1.18
MindfulnessBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for The Wiz (film)
CountryShare
United States51.8%
Japan19.7%
Mexico5.3%

See The Wiz (film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does The Wiz (film) have in United States?

The Wiz (film) has an estimated audience of 1,395,131 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wiz (film) fans?

65.4% of The Wiz (film) fans are female, 34.6% are male, with an average age of 37.0 years.

Which brands do The Wiz (film) fans like most?

The Wiz (film) fans show strongest brand affinity for Nationality (9.63×), Historic site (14.72×), and Fairy godmother (20.49×) over the country average.

Where do The Wiz (film) fans live in United States?

The Wiz (film) fans in United States are most concentrated in California (reach 169,751), Texas (reach 147,806), and New York (reach 146,939). These three regions account for the largest share of the active audience.

What other brands do The Wiz (film) fans also like?

Beyond The Wiz (film) itself, the audience over-indexes on Historic site (14.72×), Fairy godmother (20.49×), Grinch (6.14×), and Cincinnati Bearcats (12.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wiz (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.